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D3 NSAC Winner

Congratulations to team 520 on being the 2017 D3 NSAC Competition Winner.

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D3 2017-2018 Executive Leadership Nominations

At the D3 Spring Board meeting on Saturday, April 8th the following nominations were made for the upcoming 2017-2018 board year for the executive leadership positions. Nominations will remain open until Thursday, June 8 at which time they will be officially voted in at Admerica in New Orleans.

D3 Officers

Chris Dodd, D3 Governor
AAF Roanoke

Megan Telencio, D3 Lt. Governor
AAF of the Midlands

Danielle Salley, D3 Treasurer 
AAF of the Midlands

David Campbell, D3 Chair
AAF of the Midlands

State Governors

Amanda Longo, North Carolina State Governor
Triangle Ad Fed

Nicole Viscome, South Carolina State Governor
AAF Greenville

Matt Brown, Virginia State Governor
AAF Roanoke

2017 District 3 American Advertising Award Winners Announced

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)

COLUMBIA, SC – District Three of the American Advertising Federation announced the American Advertising Award winners on April 1, 2017, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields. This year’s judging also saw the participation of the Richmond Ad Club for the first time in many years.

Judging took place in Columbia, SC. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 15 Gold ADDY® Awards and 27 Silver ADDY® Awards were presented to professionals, 7 Gold and 13 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.
The following entries won the District 3 American Advertising Awards top honors:

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “Savannah Airport Takeover”.
  • Virginia Commonwealth University Student Jay Adams of AAF Hampton Roads merited Best of Show Student Honors for her “Sweet & Low Companion”.
  • A Special Judges Award went to BooneOakley of Charlotte, NC of AAF Charlotte for “HB2 U, Pat”.

Following is a complete list of the District 3 American Advertising Award winners by club locality:

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Responsive Design)
  • Gold ADDY® Award for “HB2 U, Pat” by BooneOakley (Newspaper Advertising – Full Page)
  • Gold ADDY® Award for “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)
  • Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Business-to-Business Website)
  • Silver ADDY® Award for “VELUX – Shift Your Outlook” by Wray Ward (Regional/National Television Commercial)
  • Silver ADDY® Award for “Kincaid Furniture – The Promise” by Wray Ward (Integrated Advertising Campaign – Regional/National B-to-B)
  • Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (User Experience)
  • Silver ADDY® Award for “AAF Event Promotion” by The Variable (Ad Club or Marketing Club Advertising)
  • Silver ADDY® Award for “Caleb Caudle: Standard Deluxe” by The Variable (Webisode)
  • Silver ADDY® Award for “NAPA Filters 50 Golden Years” by Powell & Partners (Illustration Series)
  • Silver ADDY® Award for “Caravan Website” by Caravan (Advertising Industry Self-Promotion Online/Interactive)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Gold ADDY® Award for “Urban Nirvana Massage” by Adams Outdoor Advertising (Out-Of-Home Campaign)
  • Silver ADDY® Award for “Servicemaster Mold Tease and Reveal” by Adams Outdoor Advertising (Out-Of-Home Campaign)

AAF Greenville (Greenville, SC)

  • Gold ADDY® Award for “Denny’s LA + NYC Poster Series” by Erwin Penland (Poster Campaign)
  • Gold ADDY® Award for “Denny’s New Pancakes” by Erwin Penland (Integrated Advertising Campaign – Regional/National – Consumer)
  • Gold ADDY® Award for “GLA Spoiler Campaign” by Jackson Marketing Group (Integrated Advertising Campaign – Local – Consumer)
  • Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Blog)
  • Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Online/Interactive Branded Content & Entertainment)
  • Silver ADDY® Award for “UPS Store Elevator Pitch” by Erwin Penland (Branded Content & Entertainment Campaign)
  • Silver ADDY® Award for “Denny’s Twitter Copywriting” by Erwin Penland (Copywriting)
  • Silver ADDY® Award for “Highlands Food & Wine Festival Ad3” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Student Gold ADDY® Award for “il Mucchio Parmesan Packaging” by Cameron Ohls from Anderson University (Packaging)
  • Student Gold ADDY® Award for “Scycle Trimmer Line Packaging” by Matt Swank from Anderson University (Packaging)
  • Student Gold ADDY® Award for “The Exposure Series” by Frances Stephens from Anderson University (Cover/Editorial Spread or Feature – Series)
  • Student Silver ADDY® Award for “DeMattia Whiskey Packaging” by Cameron Ohls from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Imagination Series” by Anna McAbee from Anderson University (Illustration – Campaign)
  • Student Silver ADDY® Award for “Reach Magazine” by Jenny Jefferson, Shelby Kenrick, Haley Williams and Kristin Fereria from Anderson University (Magazine Design)
  • Student Silver ADDY® Award for “Truth in Postmodernism DVD Set” by Jennifer Jefferson from Anderson University (Packaging)
  • Student Silver ADDY® Award for “American Seed Packaging” by Joanna Daniels from Bob Jones University (Packaging)
  • Student Silver ADDY® Award for “Essie Edge Nail Polish Packaging” by Sarah Kuzmic from Bob Jones University (Packaging)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award for “Transparent Seas” by Grow (Advertising Industry Self-Promotion Ambient Media)
  • Silver ADDY® Award for “Window Wonderland / Google Shopping” by Grow (User Experience)
  • Silver ADDY® Award for “Jack says “Value Your Power”” by Madison+Main (Integrated Media Public Service Campaign)
  • Student Gold ADDY® Award for “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)
  • Student Gold ADDY® Award for “McCormick’s Flavor You Can Feel” by Bridget Guckin & Tyler Holley from Virginia Commonwealth University (Magazine Advertising Campaign)
  • Student Silver ADDY® Award for “100% Workware” by Paria Taheri from Virginia Commonwealth University (Poster Campaign)

AAF of the Midlands (Columbia, SC)

  • Gold ADDY® Award for “Pig 100th Campaign” by Chernoff Newman (Out-Of-Home Campaign)
  • Silver ADDY® Award for “I’m In Control” by Mad Monkey, Inc. (Public Service Online Film, Video & Sound)
  • Silver ADDY® Award for “Tres Gringos Barbudos” by Alan Pearsall Art & Design (Illustration)

Richmond Ad Club (Richmond, VA)

  • Gold ADDY® Award for “Tuition Monster “Pre-Roll”” by Elevation (Internet Commercial Campaign)
  • Silver ADDY® Award for “Credit Score” by Elevation (Local Television Commercial :15 Seconds or Less)
  • Silver ADDY® Award for “Tuition Monster “Snack Cakes”” by Elevation (Regional/National Television Commercial)

AAF Roanoke (Roanoke, VA)

  • Gold ADDY® Award for “My Daddy’s Grass Album Cover” by Boyd Pearman Photography (Photography, Color)
  • Silver ADDY® Award for “CT Rolling of the Bulls” by Access (Illustration)
  • Silver ADDY® Award for “Happy Holidays Set” by Virginia Tech (Card, Invitation or Announcement Campaign)
  • Silver ADDY® Award for “Bon Secours Branding Launch” by BOSS Motion Picture Company (Cinematography)
  • Student Gold ADDY® Award for “Koze” by Shannon LeBlanc from Liberty University (Point of Purchase)
  • Student Gold ADDY® Award for “Don’t Let Them Fade Away” by Shawna Hession from Radford University (Illustration – Campaign)
  • Student Silver ADDY® Award for “UNCOVER” by Chloe Kim from Liberty University (Poster Campaign)
  • Student Silver ADDY® Award for “Collect 200 | A Museum Exhibition” by Hannah Pinkie from Liberty University (Single Occurrence or Installation)
  • Student Silver ADDY® Award for “Why So Cereal?” by Ji Su Lee from Liberty University (Packaging)
  • Student Silver ADDY® Award for “AHA!” by Ji Su Lee from Liberty University (Point of Purchase)
  • Student Silver ADDY® Award for “Objectification” by Hannah Lynch from Liberty University (Outdoor & Transit Advertising Campaign)
  • Student Silver ADDY® Award for “Mug Hard: Holiday Collection” by Dakota Stanford from Radford University (Packaging)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Integrated Advertising Campaign – Local – Consumer)
  • Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Art Direction)
  • Gold ADDY® Award for “LITTLE BOOK OF BIG IDEAS” by THE REPUBLIK (Book Design)
  • Gold ADDY® Award for “Franklin Hotel Identity” by THE REPUBLIK (Integrated Brand Identity Campaign)
  • Silver ADDY® Award for “#NCMAcars Micromurals” by Myriad Media (Guerrilla Marketing Campaign)
  • Silver ADDY® Award for “FHI Mailer Campaign” by THE REPUBLIK (Direct Mail 3-D/Mixed Campaign)
  • Silver ADDY® Award for “Photography Campaign” by THE REPUBLIK (Photography Campaign)
  • Silver ADDY® Award for “FHI Little Book of Big Ideas” by THE REPUBLIK (Copywriting)

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)


Special Judges' Award: “HB2 U, Pat” by BooneOakley (Newspaper Advertising - Full Page)

Special Judges’ Award: “HB2 U, Pat” by BooneOakley (Newspaper Advertising – Full Page)


Student Best of Show: “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)

Student Best of Show: “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)


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Media Contact:
Chris Dodd
Governor, AAF District 3
p. (540) 312-4510
e. chriswdodd@gmail.com

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.


The 2017 District 3 National Student Advertising Competition Has Begun!

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About the NSAC[2]

The winning 2016 District 3 Team from University of Virginia

PARTICIPATE IN THE 2017 DISTRICT 3 NATIONAL STUDENT ADVERTISING COMPETITION
Over the last 43 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. At the same time, 43 real-world companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The 43rd sponsor of the AAF’s NSAC is Tai Pei.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Tai Pei and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing and retail campaign to help make the Tai Pei brand and products relevant to younger Millennial consumers (spanning from college-aged thru mid-20s). The regional finalists will then be narrowed down to the top eight teams during the semi-finals, and advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at New Orleans, Louisiana June 7 – 10, 2017.

This year’s district competition will take place on April 8th at the Hilton Garden Inn, Cary-Raleigh and events will stretch across the full day leading up to an evening awards ceremony to honor the best in advertising from students in District 3.

For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or d3nsac@gmail.com.

Governor’s Update – June 2016

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Dear Fellow D3 AAFers:

As we close out this year in District 3, I would like to say how honored I has been to serve as your governor and how proud I am of the clubs in our district.  Once again at ADmerica we showed our “small but mighty” presence.  Our clubs brought home the hardware as well as the financial incentives from continued growth. I mentioned the specific awards in my previous letter but it made me excited to see our winners seated at the awards dais and get paraded out in front of all of the other clubs.  In addition, I was also ecstatic to see our own, University of Virginia, win the National Student Advertising Competition.

In addition we will continue to see D3 presented on the national board of AAF.  Shelley Magee becomes the Chair of the Council of Governors, Margaret Gregory will be the Chair of the Eastern Region, Ace Evans was elected to be the board member representing all clubs in division 2 and I will be the incoming Treasurer for the Council of Governors.  No other district will have the kind of representation we will have to reflect the views of our members and clubs.

I want to thank all of volunteers for a successful year and appreciate all of the hard work you did to make this such a successful year.  Next year promises to be even better as our new officers are already hard at work planning a great district conference.  Remember that the district is here to help and support your club so please reach out and utilize these resources.   Have a great summer and I look forward to seeing everyone at the district conference in Charlotte during August.

 

David

UVA wins 2016 NSAC Competition.

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FOR IMMEDIATE RELEASE

 

University of Virginia Wins 2016 National Student Advertising Competition for Snapple

Blaise D’Sylva, VP Media at Dr Pepper Snapple Group announced the University of Virginia as winner of 2016 NSAC.

 

ANAHEIM, CA, Jun. 6, 2016—Tasked with creating an integrated marketing campaign for Snapple to expand its consumer base, the University of Virginia’s (District 3) creativity came out on top as they bested seven other collegiate teams to win the American Advertising Federation’s (AAF) 2016 National Student Advertising Competition (NSAC). Blaise D’Sylva, VP Media at Dr Pepper Snapple Group announced the winning team earlier today.

West Texas A&M (District 10) and Ringling College of Art + Design (District 4) were awarded second and third place, respectively, at the NSAC national finals, which took place during the AAF’s annual national conference, ADMERICA, at the Disneyland Resort in Anaheim, CA.

“The NSAC is a fantastic opportunity for students to apply everything they have learned in the classroom into a real-world practical situation,” said Blaise D’Sylva, VP Media, Dr Pepper Snapple Group. “Nothing prepares you better for what it’s like in the advertising business than participating in what essentially is a new business pitch by creating a fully integrated marketing plan.”

This year, corporate sponsor Snapple challenged student teams to develop innovative business solutions to enable the brand to better connect with audiences across the United States and expand consumer reach. After creating a written campaign proposal and 20-minute presentation, winning its AAF district competition and advancing from semi-finals to the finals, the University of Virginia was selected as the overall national champion with their “That’s the Stuff” campaign. Other finalists included The George Washington University, Webster University, Purdue University-Calumet, St. John’s University, West Texas A&M University, the University of California Berkeley and Ringling College of Art + Design. Judges for the final competition included executives working on the Snapple brand at the Dr Pepper Snapple Group and from its creative agency Deutsch Los Angeles.

“The Snapple Brand team is thrilled to have partnered with the NSAC and students from across the country,” said Dave Falk, Vice President Brand & Content Marketing, Dr Pepper Snapple Group. “With this unique experience, students have had to tackle a real business case through analytics, research, creativity and team collaboration. The Snapple case competition has been a great experience for us as a brand team and more importantly gives students a-hands on experience and appreciation for the hard work that goes into advertising campaigns.”

In addition the national title, prizes were awarded by the NSAC research partners in recognition of exceptional work throughout the competition. AdMall for Agencies awarded the University of Virginia for its superior use of market research and Ringling College of Art + Design was recognized for the Best Plans Book by Simmons Research. Finally, Amanda Koontz from West Texas A&M University received the AAF District 7 Bolton-MacVicar Best Presenter Award.

For more information about the National Student Advertising Competition, please contact Laetitia Brock via email or by phone at (202) 898-0089. Or, visit the AAF’s website  to learn more.


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2016 – 2017 District 3 Board Officers Announced

During the National AAF ADmerica Conference in California, the District 3 Board was elected and the new officers were initiated!

District Chair – David Campbell
Governor – Chris Dodd
Lt. Governor – Jeremy Bise
Secretary Treasurer – Megan Telencio
NC Governor – Jessica Eure
SC Governor – Tiffany Andrews
VA Governor – Elana Todt

We’re excited to announce this group of passionate and talented individuals, and we’re looking forward to the year to come.  See everyone at the D3 Leadership Conference in August!

 

2016 National American Advertising Winners Announced

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Congratulations to both the professional and student National American Advertising Award Winners from D3!  These ADDY recipients will be honored at the ADMERICA Conference in Anaheim!

Professional Awards:

AAF Charlotte

  • “Leadercast – Malala Yousafzai Intro” / Internet Commercial / Caravan

AAF Hampton Roads

  • “Discover Alberta” / Cinematography / Ironclad Media Alliance
  • “Welcome to the Lowcountry” / Photography Campaign / Lanpher Productions

 

Student Awards:

AAF Charlotte

  • “Fear Foods” / Social Media – Single Platform / Giselle Hernandez, UNC Charlotte

AAF Coastal Carolina

  • “Archarios” / Magazine Design / Alison Lane, Coastal Carolina University

AAF Hampton Roads

  • “Bug Fest Poster” / Poster – Single / Michael Watts, Old Dominion University

AAF Roanoke

  • “Mug Hard Root Beer” / Sales Promotion – Packaging / Paul Gartner, Radford University

 

To learn more about the American Advertising Awards, or to view last year’s winning entries, click here.

Governor’s Update – April 2016

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Dear Fellow D3 AAF Brethren,

It has been a whirlwind year so far with lots of activity going on.  As we take a breath before the end of your club year and ADMERICA, let’s look at some of the great things going on in our district.  Between AAAward galas, club achievement books, NSAC and the AES fund drive, everyone should be a little exhausted.

Most AA Award competitions and galas at the club level were done by the end of February.  By most accounts, clubs saw an average of an 8% increase in entries in the district compared to an increase of 3% nationally.  A big shout out to Triangle Ad Fed who saw an increase in entries of 40.7% and have been one of the top ten clubs nationally that will receive an incentive award which includes two members getting trips and registration to this year’s ADMERICA conference in Anaheim, CA.

Only a couple of short weeks after the galas, club achievement books were due to the national AAF office.  I am proud to say that 4 of our clubs had books place in the national competition.

AAF Midlands                   

1st Place Public Service

3rd Place Programs

AAF Roanoke

1st Place Diversity and Multicultural Initiatives

3rd Place Public Service

3rd Place Advertising Education

AAF Greenville 

1st Place Government Relations

2nd Place Diversity and Multicultural Initiatives

3rd Place Advertising Education

Triangle Ad Fed

3rd Place Programs

3rd Place Membership

In addition AAF Roanoke also is a Mosaic Award winner in the multicultural student category for its “Adscape: Explore the Landscape of Advertising” program.

AAF District 3 also just hosted its National Student Advertising Competition (NSAC) in Raleigh in conjunction with the district spring board meeting. Amanda Longo did a great job with her team of running the completion in which 9 schools participated and one came as an observer. We were excited to have VCU Brandcenter as a sponsor and appreciate their presence as well.  The University of Virginia emerged as the winner and will advance to the next round of competition.  We wish them good luck and hope to see them again in Anaheim.  We were excited to have them present to those in attendance at the board meeting and were amazed at the great work those kids put in.  Remember all of these competitors are future AAF members so make sure you reach out to your local schools for new members.

We are continuing our drive to raise funds for AES.  These funds are used to help fund our NSAC competition.  Our goal is to raise $8,000 and we are over halfway there so please say “Yes to AES”!  We are one of the few districts that do not charge schools to participate in NSAC and we want to continue that.

At our board meeting, we covered all of the committee reports and saw ourselves in good financial standing this year.  We also nominated district officers for next year.  These nominations are open until the district meeting in Anaheim and the slate will be voted upon at that time.  The nominations are as follows:

District Chair: David Campbell

District Governor: Chris Dodd

Lieutenant Governor: Jeremy Bise

Secretary/Treasurer: Megan Telencio

Virginia Governor: Elana Todt

North Carolina Governor: Jessica Eure

South Carolina: Tiffany Andrews

And last but not least, it was reported that the district conference will be held August 12-14, 2016 in Asheville, NC.  Details will be forthcoming but please mark your calendars and make sure to include in your budgets enough to bring as many board members as possible.  This is the best time to energize your board and to share ideas with other clubs’ officers.

Right after the district meeting, I attended the national council of governor’s (COG) meeting and the national AAF board meeting.  Our district should be proud in the Shelley Magee will become next year’s COG chair and Margaret Gregory will become the Eastern Region Chair. Our district should be proud to see its members continue to serve in all levels of the AAF.

Thank you for all you do for AAF and I hope to see you at ADMERICA.

 

David

2016 NSAC Winner Announced

The District 3 NSAC winning team is…..

The University of Virginia!

Thank you to all of the NSAC judges, volunteers and students for an unforgettable experience in Raleigh, NC.

 

Overall Standings

2.  Washington & Lee University

3.  Liberty University

4.  James Madison University

5.  Clemson Uiversity

6.  University of North Carolina

7.  Appalachian State University

8.  University of South Carolina

9.  Bob Jones University

 

Additional Awards Presented

Best Research – Washington & Lee University

Best Book – Liberty University

Best Presenter – Katie Clinebell with Liberty University

 

© AAF District 3