2017 District 3 American Advertising Award Winners Announced

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)

COLUMBIA, SC – District Three of the American Advertising Federation announced the American Advertising Award winners on April 1, 2017, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields. This year’s judging also saw the participation of the Richmond Ad Club for the first time in many years.

Judging took place in Columbia, SC. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 15 Gold ADDY® Awards and 27 Silver ADDY® Awards were presented to professionals, 7 Gold and 13 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.
The following entries won the District 3 American Advertising Awards top honors:

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “Savannah Airport Takeover”.
  • Virginia Commonwealth University Student Jay Adams of AAF Hampton Roads merited Best of Show Student Honors for her “Sweet & Low Companion”.
  • A Special Judges Award went to BooneOakley of Charlotte, NC of AAF Charlotte for “HB2 U, Pat”.

Following is a complete list of the District 3 American Advertising Award winners by club locality:

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Responsive Design)
  • Gold ADDY® Award for “HB2 U, Pat” by BooneOakley (Newspaper Advertising – Full Page)
  • Gold ADDY® Award for “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)
  • Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Business-to-Business Website)
  • Silver ADDY® Award for “VELUX – Shift Your Outlook” by Wray Ward (Regional/National Television Commercial)
  • Silver ADDY® Award for “Kincaid Furniture – The Promise” by Wray Ward (Integrated Advertising Campaign – Regional/National B-to-B)
  • Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (User Experience)
  • Silver ADDY® Award for “AAF Event Promotion” by The Variable (Ad Club or Marketing Club Advertising)
  • Silver ADDY® Award for “Caleb Caudle: Standard Deluxe” by The Variable (Webisode)
  • Silver ADDY® Award for “NAPA Filters 50 Golden Years” by Powell & Partners (Illustration Series)
  • Silver ADDY® Award for “Caravan Website” by Caravan (Advertising Industry Self-Promotion Online/Interactive)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Gold ADDY® Award for “Urban Nirvana Massage” by Adams Outdoor Advertising (Out-Of-Home Campaign)
  • Silver ADDY® Award for “Servicemaster Mold Tease and Reveal” by Adams Outdoor Advertising (Out-Of-Home Campaign)

AAF Greenville (Greenville, SC)

  • Gold ADDY® Award for “Denny’s LA + NYC Poster Series” by Erwin Penland (Poster Campaign)
  • Gold ADDY® Award for “Denny’s New Pancakes” by Erwin Penland (Integrated Advertising Campaign – Regional/National – Consumer)
  • Gold ADDY® Award for “GLA Spoiler Campaign” by Jackson Marketing Group (Integrated Advertising Campaign – Local – Consumer)
  • Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Blog)
  • Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Online/Interactive Branded Content & Entertainment)
  • Silver ADDY® Award for “UPS Store Elevator Pitch” by Erwin Penland (Branded Content & Entertainment Campaign)
  • Silver ADDY® Award for “Denny’s Twitter Copywriting” by Erwin Penland (Copywriting)
  • Silver ADDY® Award for “Highlands Food & Wine Festival Ad3” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Student Gold ADDY® Award for “il Mucchio Parmesan Packaging” by Cameron Ohls from Anderson University (Packaging)
  • Student Gold ADDY® Award for “Scycle Trimmer Line Packaging” by Matt Swank from Anderson University (Packaging)
  • Student Gold ADDY® Award for “The Exposure Series” by Frances Stephens from Anderson University (Cover/Editorial Spread or Feature – Series)
  • Student Silver ADDY® Award for “DeMattia Whiskey Packaging” by Cameron Ohls from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Imagination Series” by Anna McAbee from Anderson University (Illustration – Campaign)
  • Student Silver ADDY® Award for “Reach Magazine” by Jenny Jefferson, Shelby Kenrick, Haley Williams and Kristin Fereria from Anderson University (Magazine Design)
  • Student Silver ADDY® Award for “Truth in Postmodernism DVD Set” by Jennifer Jefferson from Anderson University (Packaging)
  • Student Silver ADDY® Award for “American Seed Packaging” by Joanna Daniels from Bob Jones University (Packaging)
  • Student Silver ADDY® Award for “Essie Edge Nail Polish Packaging” by Sarah Kuzmic from Bob Jones University (Packaging)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award for “Transparent Seas” by Grow (Advertising Industry Self-Promotion Ambient Media)
  • Silver ADDY® Award for “Window Wonderland / Google Shopping” by Grow (User Experience)
  • Silver ADDY® Award for “Jack says “Value Your Power”” by Madison+Main (Integrated Media Public Service Campaign)
  • Student Gold ADDY® Award for “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)
  • Student Gold ADDY® Award for “McCormick’s Flavor You Can Feel” by Bridget Guckin & Tyler Holley from Virginia Commonwealth University (Magazine Advertising Campaign)
  • Student Silver ADDY® Award for “100% Workware” by Paria Taheri from Virginia Commonwealth University (Poster Campaign)

AAF of the Midlands (Columbia, SC)

  • Gold ADDY® Award for “Pig 100th Campaign” by Chernoff Newman (Out-Of-Home Campaign)
  • Silver ADDY® Award for “I’m In Control” by Mad Monkey, Inc. (Public Service Online Film, Video & Sound)
  • Silver ADDY® Award for “Tres Gringos Barbudos” by Alan Pearsall Art & Design (Illustration)

Richmond Ad Club (Richmond, VA)

  • Gold ADDY® Award for “Tuition Monster “Pre-Roll”” by Elevation (Internet Commercial Campaign)
  • Silver ADDY® Award for “Credit Score” by Elevation (Local Television Commercial :15 Seconds or Less)
  • Silver ADDY® Award for “Tuition Monster “Snack Cakes”” by Elevation (Regional/National Television Commercial)

AAF Roanoke (Roanoke, VA)

  • Gold ADDY® Award for “My Daddy’s Grass Album Cover” by Boyd Pearman Photography (Photography, Color)
  • Silver ADDY® Award for “CT Rolling of the Bulls” by Access (Illustration)
  • Silver ADDY® Award for “Happy Holidays Set” by Virginia Tech (Card, Invitation or Announcement Campaign)
  • Silver ADDY® Award for “Bon Secours Branding Launch” by BOSS Motion Picture Company (Cinematography)
  • Student Gold ADDY® Award for “Koze” by Shannon LeBlanc from Liberty University (Point of Purchase)
  • Student Gold ADDY® Award for “Don’t Let Them Fade Away” by Shawna Hession from Radford University (Illustration – Campaign)
  • Student Silver ADDY® Award for “UNCOVER” by Chloe Kim from Liberty University (Poster Campaign)
  • Student Silver ADDY® Award for “Collect 200 | A Museum Exhibition” by Hannah Pinkie from Liberty University (Single Occurrence or Installation)
  • Student Silver ADDY® Award for “Why So Cereal?” by Ji Su Lee from Liberty University (Packaging)
  • Student Silver ADDY® Award for “AHA!” by Ji Su Lee from Liberty University (Point of Purchase)
  • Student Silver ADDY® Award for “Objectification” by Hannah Lynch from Liberty University (Outdoor & Transit Advertising Campaign)
  • Student Silver ADDY® Award for “Mug Hard: Holiday Collection” by Dakota Stanford from Radford University (Packaging)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Integrated Advertising Campaign – Local – Consumer)
  • Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Art Direction)
  • Gold ADDY® Award for “LITTLE BOOK OF BIG IDEAS” by THE REPUBLIK (Book Design)
  • Gold ADDY® Award for “Franklin Hotel Identity” by THE REPUBLIK (Integrated Brand Identity Campaign)
  • Silver ADDY® Award for “#NCMAcars Micromurals” by Myriad Media (Guerrilla Marketing Campaign)
  • Silver ADDY® Award for “FHI Mailer Campaign” by THE REPUBLIK (Direct Mail 3-D/Mixed Campaign)
  • Silver ADDY® Award for “Photography Campaign” by THE REPUBLIK (Photography Campaign)
  • Silver ADDY® Award for “FHI Little Book of Big Ideas” by THE REPUBLIK (Copywriting)

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)


Special Judges' Award: “HB2 U, Pat” by BooneOakley (Newspaper Advertising - Full Page)

Special Judges’ Award: “HB2 U, Pat” by BooneOakley (Newspaper Advertising – Full Page)


Student Best of Show: “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)

Student Best of Show: “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)


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Media Contact:
Chris Dodd
Governor, AAF District 3
p. (540) 312-4510
e. chriswdodd@gmail.com

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.


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