2018 District 3 American Advertising Award Winners Announced

CPB-08D-Bluff Magazine Design

CHARLOTTE, NC – District Three of the American Advertising Federation announced the American Advertising Award winners on March 27, 2018, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields.

Judging took place in Charlotte, NC. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 19 Gold ADDY® Awards and 26 Silver ADDY® Awards were presented to professionals, 10 Gold and 16 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

The following entries won the District 3 American Advertising Awards top honors:

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “The Bluff Magazine”.
  • Coastal Carolina University Student Alli Crandell of AAF Coastal Carolinas merited Best of Show Student Honors for her “492 & Counting: Homeless”.
  • A Special Judges Award went to KRON CORP of Weddington, NC of AAF Charlotte for “JacksonHole Board & Ski-shooter”.
  • A Special Judges Award went to Anderson University Student Taylor Morris of AAF Greenville for her “Take Care – Health Poster”

Following is a complete list of the District 3 American Advertising Award winners by club locality:

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award for “Sunbrella Marine Book” by Wray Ward (Branded Content & Entertainment)
  • Gold ADDY® Award for “The Power of Being You – series” by Luquire George Andrews (Branded Content & Entertainment Campaign)
  • Gold ADDY® Award for “RSM CLASSIC – Invitation” by Luquire George Andrews (Card, Invitation or Announcement)
  • Gold ADDY® Award for “HMH New Business Mailers” by HMH Agency (Advertising Industry Self-Promotion Direct Marketing & Specialty Items)
  • Gold ADDY® Award for “JacksonHole Board & Ski-shooter” by KRON CORP (Poster)
  • Gold ADDY® Award for “The Bluff Magazine” by HMH Agency (Magazine Design)
  • Gold ADDY® Award for “Facts About Fuels Campaign” by HMH Agency (Integrated Advertising Campaign – Regional/National B-to-B)
  • Gold ADDY® Award for “Saintmotelevision VR Album” by Wheelhouse Media (Innovative Use of Interactive/Technology)
  • Gold ADDY® Award for “Saintmotelevision VR Album” by Wheelhouse Media (Virtual Reality)
  • Gold ADDY® Award for “Levolor Television Spot” by Wray Ward (Regional/National Television Commercial)
  • Silver ADDY® Award for “Sweet Talk” by Wheelhouse Media (CGI)
  • Silver ADDY® Award for “Sweet Talk” by Wheelhouse Media (Animation, Special Effects or Motion Graphics)
  • Silver ADDY® Award for “Tattoo Projects – Instagram Mosaic” by Tattoo Projects (Advertising Industry Self-Promotion Online/Interactive)
  • Silver ADDY® Award for “Burke Coffee” by BURKE (Advertising Industry Self-Promotion Brand Elements)
  • Silver ADDY® Award for “Wray Ward Website” by Wray Ward (Business-to-Business Website)
  • Silver ADDY® Award for “CLT Ballet Nutcracker Campaign” by Mythic (Integrated Advertising Campaign – Local – Consumer)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Gold ADDY® Award for “Wood Tube Tree Mailer” by Rawle Murdy (Direct Mail 3-D/Mixed)
  • Gold ADDY® Award for “Kettle Chips Website” by The Brandon Agency (Consumer Website)
  • Gold ADDY® Award for “New York Fishing Trip” by The Brandon Agency (Online/Interactive Branded Content & Entertainment)
  • Silver ADDY® Award for “Man on a Mission – Carter Andrews” by The Brandon Agency (Online/Interactive Branded Content & Entertainment)
  • Student Gold ADDY® Award for “492 & Counting: Homeless” by Alli Crandell from Coastal Carolina University (Integrated Brand Identity Campaign)
  • Student Gold ADDY® Award for “At Low Tide: Sandy Island” by Alli Crandell from Coastal Carolina University (Integrated Brand Identity Campaign)
  • Student Gold ADDY® Award for “Bauhaus Brochure” by Alan Bunal from Horry Georgetown Technical College (Printed Annual Report or Brochure)
  • Student Silver ADDY® Award for “Pantone Cellar Packaging” by Alan Bunal from Horry Georgetown Technical College (Packaging)

AAF Greenville (Greenville, SC)

  • Gold ADDY® Award for “2017 Eclipse” by Adams+Fairway (Advertising Industry Self-Promotion Out-Of-Home)
  • Gold ADDY® Award for “Clemson Football Operations Center” by Jack Porter Inc. (Out-Of-Home Installation)
  • Silver ADDY® Award for “Highlands Food & Wine Banjo Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Silver ADDY® Award for “Highlands Food & Wine Fiddle Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Silver ADDY® Award for “Highlands Food & Wine Drum Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Silver ADDY® Award for “Town December 2017 Cover Sean Brock” by Community Journals (Publication Cover Design)
  • Silver ADDY® Award for “Highlands Food & Wine Ad Campaign” by Bright+Co (Magazine Advertising Campaign)
  • Silver ADDY® Award for “OBIE Awards Call For Entries” by Adams+Fairway (Direct Mail)
  • Student Gold ADDY® Award for “Take Care – Health Poster” by Taylor Morris from Anderson University (Illustration – Campaign)
  • Student Gold ADDY® Award for “Fianto Fine Espresso” by Michaela Staton from South Carolina School of the Arts at Anderson University (Packaging)
  • Student Gold ADDY® Award for “Rudyard Kipling’s Tales From India” by Jennifer Hudson from Bob Jones University (Cover)
  • Student Silver ADDY® Award for “Workout Supplement Packaging” by Tara Stewart from Anderson University (Packaging)
  • Student Silver ADDY® Award for “C’est Mieux: French Bread Pizza” by Lindsay Higgins from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Typographic Self-Portrait” by Brigitta Daswani from Bob Jones University (Illustration – Single)
  • Student Silver ADDY® Award for “River & Hill Wines Collector Medley” by Michaela Staton from South Carolina School of the Arts at Anderson University (Packaging)
  • Student Silver ADDY® Award for “Real Salt Lake Player Banners” by Alexis Caldwell from Anderson University (Web Banner Ads or Website Takeovers)
  • Student Silver ADDY® Award for “Baken Packaging” by Jennifer Jefferson from South Carolina School of the Arts at Anderson University (Packaging)
  • Student Silver ADDY® Award for “WHAT WHY WHO Magazine” by Lizzie Todd from Anderson University (Magazine Design)
  • Student Silver ADDY® Award for “ORZA Rice” by Mariana Poveda from Anderson University (Stationery Package)
  • Student Silver ADDY® Award for “Planetarium Event Poster” by Melanie Pretorius from Anderson University (Special Event Materials)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award for “Ashley Horner Runs Haiti” by Ironclad Media Alliance (Film/Video/Sound Branded Content, More Than :60 Seconds)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Cinematography)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Video Editing)
  • Silver ADDY® Award for “Daniel Defense-Tested.Proven.Chosen” by Ironclad Media Alliance (Sound Design)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Film/Video/Sound Branded Content, More Than :60 Seconds)
  • Silver ADDY® Award for “Daniel Defense-Tested.Proven.Chosen” by Ironclad Media Alliance (Cinematography)
  • Silver ADDY® Award for “LAND of ADAM” by COLLECTORnorfolk (Internet Commercial)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Sound Design)
  • Student Gold ADDY® Award for “Jelly Belly Social Media Campaign” by Jay Adams from The Robertson School of Media and Culture at VCU (Campaign)
  • Student Gold ADDY® Award for “LinkedIn Re-Entry Web-Based App” by Jay Adams from The Robertson School of Media and Culture at VCU (App)
  • Student Gold ADDY® Award for “Reynolds Culinary Institute” by Shabina Aslam from VCU Brandcenter (Integrated Brand Identity Campaign)
  • Student Gold ADDY® Award for “Weber Outdoor Single” by Jay Adams from The Robertson School of Media and Culture at VCU (Outdoor Board)
  • Student Silver ADDY® Award for “Music for the Hungry” by Cherlyn Rebultan from Old Dominion University (Campaign)
  • Student Silver ADDY® Award for “Spelling Bee Torsion Poster” by Holli Turner from Old Dominion University (Single)

AAF of the Midlands (Columbia, SC)

  • Silver ADDY® Award for “Shiny and Chrome” by The Half and Half (Poster)
  • Student Silver ADDY® Award for “Rikimaru’s Ramen Shop” by Bleu Hedrick from University of South Carolina (Digital Creative Technology)

AAF Roanoke (Roanoke, VA)

  • Gold ADDY® Award for “CCCBox Series Convertible Giveaway” by Corrugated Container Corporation (Advertising Industry Self-Promotion Cards, Invitations or Announcements)
  • Gold ADDY® Award for “The Farmer” by Abandon Films (Sound Design)
  • Silver ADDY® Award for “The Farmer” by Abandon Films (Cinematography)
  • Silver ADDY® Award for “The Farmer” by Abandon Films (Music)
  • Student Silver ADDY® Award for “Lipton Premium Tea Packaging” by Dylan Ondell from Radford University (Packaging)
  • Student Silver ADDY® Award for “Lollipup | Savory Treats for Pups” by AnnaClaire Schmiedel from Liberty University (Integrated Brand Identity Campaign)
  • Student Silver ADDY® Award for “3 Sirens Press” by Xiaomeng Li from Radford University (Logo Design)

AdFed WNC (Asheville, NC)

  • Gold ADDY® Award for “AMOS – Donor Wall” by Market Connections (Out-Of-Home, Interior Site)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Silver ADDY® Award for “Bedlam Vodka Membership Kit” by The Republik (Specialty Advertising – Other Merchandise)
  • Silver ADDY® Award for “Bedlam Vodka Membership Kit” by The Republik (Specialty Advertising Campaign)
  • Silver ADDY® Award for “Tupelo Honey Cafe Logo Rebrand” by Uncompany (Integrated Advertising Campaign – Regional/National – Consumer)

Media Contact:

Chris Dodd

Governor, AAF District 3

  1. (540) 312-4510
  2. chriswdodd@gmail.com

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.    

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