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2018 District 3 American Advertising Award Winners Announced

CPB-08D-Bluff Magazine Design

CHARLOTTE, NC – District Three of the American Advertising Federation announced the American Advertising Award winners on March 27, 2018, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields.

Judging took place in Charlotte, NC. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 19 Gold ADDY® Awards and 26 Silver ADDY® Awards were presented to professionals, 10 Gold and 16 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

The following entries won the District 3 American Advertising Awards top honors:

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “The Bluff Magazine”.
  • Coastal Carolina University Student Alli Crandell of AAF Coastal Carolinas merited Best of Show Student Honors for her “492 & Counting: Homeless”.
  • A Special Judges Award went to KRON CORP of Weddington, NC of AAF Charlotte for “JacksonHole Board & Ski-shooter”.
  • A Special Judges Award went to Anderson University Student Taylor Morris of AAF Greenville for her “Take Care – Health Poster”

Following is a complete list of the District 3 American Advertising Award winners by club locality:

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award for “Sunbrella Marine Book” by Wray Ward (Branded Content & Entertainment)
  • Gold ADDY® Award for “The Power of Being You – series” by Luquire George Andrews (Branded Content & Entertainment Campaign)
  • Gold ADDY® Award for “RSM CLASSIC – Invitation” by Luquire George Andrews (Card, Invitation or Announcement)
  • Gold ADDY® Award for “HMH New Business Mailers” by HMH Agency (Advertising Industry Self-Promotion Direct Marketing & Specialty Items)
  • Gold ADDY® Award for “JacksonHole Board & Ski-shooter” by KRON CORP (Poster)
  • Gold ADDY® Award for “The Bluff Magazine” by HMH Agency (Magazine Design)
  • Gold ADDY® Award for “Facts About Fuels Campaign” by HMH Agency (Integrated Advertising Campaign – Regional/National B-to-B)
  • Gold ADDY® Award for “Saintmotelevision VR Album” by Wheelhouse Media (Innovative Use of Interactive/Technology)
  • Gold ADDY® Award for “Saintmotelevision VR Album” by Wheelhouse Media (Virtual Reality)
  • Gold ADDY® Award for “Levolor Television Spot” by Wray Ward (Regional/National Television Commercial)
  • Silver ADDY® Award for “Sweet Talk” by Wheelhouse Media (CGI)
  • Silver ADDY® Award for “Sweet Talk” by Wheelhouse Media (Animation, Special Effects or Motion Graphics)
  • Silver ADDY® Award for “Tattoo Projects – Instagram Mosaic” by Tattoo Projects (Advertising Industry Self-Promotion Online/Interactive)
  • Silver ADDY® Award for “Burke Coffee” by BURKE (Advertising Industry Self-Promotion Brand Elements)
  • Silver ADDY® Award for “Wray Ward Website” by Wray Ward (Business-to-Business Website)
  • Silver ADDY® Award for “CLT Ballet Nutcracker Campaign” by Mythic (Integrated Advertising Campaign – Local – Consumer)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Gold ADDY® Award for “Wood Tube Tree Mailer” by Rawle Murdy (Direct Mail 3-D/Mixed)
  • Gold ADDY® Award for “Kettle Chips Website” by The Brandon Agency (Consumer Website)
  • Gold ADDY® Award for “New York Fishing Trip” by The Brandon Agency (Online/Interactive Branded Content & Entertainment)
  • Silver ADDY® Award for “Man on a Mission – Carter Andrews” by The Brandon Agency (Online/Interactive Branded Content & Entertainment)
  • Student Gold ADDY® Award for “492 & Counting: Homeless” by Alli Crandell from Coastal Carolina University (Integrated Brand Identity Campaign)
  • Student Gold ADDY® Award for “At Low Tide: Sandy Island” by Alli Crandell from Coastal Carolina University (Integrated Brand Identity Campaign)
  • Student Gold ADDY® Award for “Bauhaus Brochure” by Alan Bunal from Horry Georgetown Technical College (Printed Annual Report or Brochure)
  • Student Silver ADDY® Award for “Pantone Cellar Packaging” by Alan Bunal from Horry Georgetown Technical College (Packaging)

AAF Greenville (Greenville, SC)

  • Gold ADDY® Award for “2017 Eclipse” by Adams+Fairway (Advertising Industry Self-Promotion Out-Of-Home)
  • Gold ADDY® Award for “Clemson Football Operations Center” by Jack Porter Inc. (Out-Of-Home Installation)
  • Silver ADDY® Award for “Highlands Food & Wine Banjo Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Silver ADDY® Award for “Highlands Food & Wine Fiddle Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Silver ADDY® Award for “Highlands Food & Wine Drum Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Silver ADDY® Award for “Town December 2017 Cover Sean Brock” by Community Journals (Publication Cover Design)
  • Silver ADDY® Award for “Highlands Food & Wine Ad Campaign” by Bright+Co (Magazine Advertising Campaign)
  • Silver ADDY® Award for “OBIE Awards Call For Entries” by Adams+Fairway (Direct Mail)
  • Student Gold ADDY® Award for “Take Care – Health Poster” by Taylor Morris from Anderson University (Illustration – Campaign)
  • Student Gold ADDY® Award for “Fianto Fine Espresso” by Michaela Staton from South Carolina School of the Arts at Anderson University (Packaging)
  • Student Gold ADDY® Award for “Rudyard Kipling’s Tales From India” by Jennifer Hudson from Bob Jones University (Cover)
  • Student Silver ADDY® Award for “Workout Supplement Packaging” by Tara Stewart from Anderson University (Packaging)
  • Student Silver ADDY® Award for “C’est Mieux: French Bread Pizza” by Lindsay Higgins from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Typographic Self-Portrait” by Brigitta Daswani from Bob Jones University (Illustration – Single)
  • Student Silver ADDY® Award for “River & Hill Wines Collector Medley” by Michaela Staton from South Carolina School of the Arts at Anderson University (Packaging)
  • Student Silver ADDY® Award for “Real Salt Lake Player Banners” by Alexis Caldwell from Anderson University (Web Banner Ads or Website Takeovers)
  • Student Silver ADDY® Award for “Baken Packaging” by Jennifer Jefferson from South Carolina School of the Arts at Anderson University (Packaging)
  • Student Silver ADDY® Award for “WHAT WHY WHO Magazine” by Lizzie Todd from Anderson University (Magazine Design)
  • Student Silver ADDY® Award for “ORZA Rice” by Mariana Poveda from Anderson University (Stationery Package)
  • Student Silver ADDY® Award for “Planetarium Event Poster” by Melanie Pretorius from Anderson University (Special Event Materials)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award for “Ashley Horner Runs Haiti” by Ironclad Media Alliance (Film/Video/Sound Branded Content, More Than :60 Seconds)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Cinematography)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Video Editing)
  • Silver ADDY® Award for “Daniel Defense-Tested.Proven.Chosen” by Ironclad Media Alliance (Sound Design)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Film/Video/Sound Branded Content, More Than :60 Seconds)
  • Silver ADDY® Award for “Daniel Defense-Tested.Proven.Chosen” by Ironclad Media Alliance (Cinematography)
  • Silver ADDY® Award for “LAND of ADAM” by COLLECTORnorfolk (Internet Commercial)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Sound Design)
  • Student Gold ADDY® Award for “Jelly Belly Social Media Campaign” by Jay Adams from The Robertson School of Media and Culture at VCU (Campaign)
  • Student Gold ADDY® Award for “LinkedIn Re-Entry Web-Based App” by Jay Adams from The Robertson School of Media and Culture at VCU (App)
  • Student Gold ADDY® Award for “Reynolds Culinary Institute” by Shabina Aslam from VCU Brandcenter (Integrated Brand Identity Campaign)
  • Student Gold ADDY® Award for “Weber Outdoor Single” by Jay Adams from The Robertson School of Media and Culture at VCU (Outdoor Board)
  • Student Silver ADDY® Award for “Music for the Hungry” by Cherlyn Rebultan from Old Dominion University (Campaign)
  • Student Silver ADDY® Award for “Spelling Bee Torsion Poster” by Holli Turner from Old Dominion University (Single)

AAF of the Midlands (Columbia, SC)

  • Silver ADDY® Award for “Shiny and Chrome” by The Half and Half (Poster)
  • Student Silver ADDY® Award for “Rikimaru’s Ramen Shop” by Bleu Hedrick from University of South Carolina (Digital Creative Technology)

AAF Roanoke (Roanoke, VA)

  • Gold ADDY® Award for “CCCBox Series Convertible Giveaway” by Corrugated Container Corporation (Advertising Industry Self-Promotion Cards, Invitations or Announcements)
  • Gold ADDY® Award for “The Farmer” by Abandon Films (Sound Design)
  • Silver ADDY® Award for “The Farmer” by Abandon Films (Cinematography)
  • Silver ADDY® Award for “The Farmer” by Abandon Films (Music)
  • Student Silver ADDY® Award for “Lipton Premium Tea Packaging” by Dylan Ondell from Radford University (Packaging)
  • Student Silver ADDY® Award for “Lollipup | Savory Treats for Pups” by AnnaClaire Schmiedel from Liberty University (Integrated Brand Identity Campaign)
  • Student Silver ADDY® Award for “3 Sirens Press” by Xiaomeng Li from Radford University (Logo Design)

AdFed WNC (Asheville, NC)

  • Gold ADDY® Award for “AMOS – Donor Wall” by Market Connections (Out-Of-Home, Interior Site)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Silver ADDY® Award for “Bedlam Vodka Membership Kit” by The Republik (Specialty Advertising – Other Merchandise)
  • Silver ADDY® Award for “Bedlam Vodka Membership Kit” by The Republik (Specialty Advertising Campaign)
  • Silver ADDY® Award for “Tupelo Honey Cafe Logo Rebrand” by Uncompany (Integrated Advertising Campaign – Regional/National – Consumer)

Media Contact:

Chris Dodd

Governor, AAF District 3

  1. (540) 312-4510
  2. chriswdodd@gmail.com

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.    

Fall Conference Keynote Speaker Announced

Rich Stoddart Color

Rich Stoddart
Global CEO Leo Burnett Worldwide

“Crash My Party: How to market in a world where participation is open to everyone.” 

The ideas that get the most attention today share something fundamental: At their core, they are ideas intentionally built for people to engage with, to get people to not just think something, but do something. In other words, they inspire participation. 

 Stoddart, explores how agencies can create such participatory ideas while staying true to their clients’ brands.

**Join us for the Friday Night Dinner and Keynote only: $75
(all proceeds from Friday Dinner & Keynote go to the AES Fund)

D3 NSAC Winner

Congratulations to team 520 on being the 2017 D3 NSAC Competition Winner.

Team520_D3NSAC

D3 2017-2018 Executive Leadership Nominations

At the D3 Spring Board meeting on Saturday, April 8th the following nominations were made for the upcoming 2017-2018 board year for the executive leadership positions. Nominations will remain open until Thursday, June 8 at which time they will be officially voted in at Admerica in New Orleans.

D3 Officers

Chris Dodd, D3 Governor
AAF Roanoke

Megan Telencio, D3 Lt. Governor
AAF of the Midlands

Danielle Salley, D3 Treasurer 
AAF of the Midlands

David Campbell, D3 Chair
AAF of the Midlands

State Governors

Amanda Longo, North Carolina State Governor
Triangle Ad Fed

Nicole Viscome, South Carolina State Governor
AAF Greenville

Matt Brown, Virginia State Governor
AAF Roanoke

2017 District 3 American Advertising Award Winners Announced

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)

COLUMBIA, SC – District Three of the American Advertising Federation announced the American Advertising Award winners on April 1, 2017, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields. This year’s judging also saw the participation of the Richmond Ad Club for the first time in many years.

Judging took place in Columbia, SC. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 15 Gold ADDY® Awards and 27 Silver ADDY® Awards were presented to professionals, 7 Gold and 13 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.
The following entries won the District 3 American Advertising Awards top honors:

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “Savannah Airport Takeover”.
  • Virginia Commonwealth University Student Jay Adams of AAF Hampton Roads merited Best of Show Student Honors for her “Sweet & Low Companion”.
  • A Special Judges Award went to BooneOakley of Charlotte, NC of AAF Charlotte for “HB2 U, Pat”.

Following is a complete list of the District 3 American Advertising Award winners by club locality:

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Responsive Design)
  • Gold ADDY® Award for “HB2 U, Pat” by BooneOakley (Newspaper Advertising – Full Page)
  • Gold ADDY® Award for “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)
  • Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Business-to-Business Website)
  • Silver ADDY® Award for “VELUX – Shift Your Outlook” by Wray Ward (Regional/National Television Commercial)
  • Silver ADDY® Award for “Kincaid Furniture – The Promise” by Wray Ward (Integrated Advertising Campaign – Regional/National B-to-B)
  • Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (User Experience)
  • Silver ADDY® Award for “AAF Event Promotion” by The Variable (Ad Club or Marketing Club Advertising)
  • Silver ADDY® Award for “Caleb Caudle: Standard Deluxe” by The Variable (Webisode)
  • Silver ADDY® Award for “NAPA Filters 50 Golden Years” by Powell & Partners (Illustration Series)
  • Silver ADDY® Award for “Caravan Website” by Caravan (Advertising Industry Self-Promotion Online/Interactive)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Gold ADDY® Award for “Urban Nirvana Massage” by Adams Outdoor Advertising (Out-Of-Home Campaign)
  • Silver ADDY® Award for “Servicemaster Mold Tease and Reveal” by Adams Outdoor Advertising (Out-Of-Home Campaign)

AAF Greenville (Greenville, SC)

  • Gold ADDY® Award for “Denny’s LA + NYC Poster Series” by Erwin Penland (Poster Campaign)
  • Gold ADDY® Award for “Denny’s New Pancakes” by Erwin Penland (Integrated Advertising Campaign – Regional/National – Consumer)
  • Gold ADDY® Award for “GLA Spoiler Campaign” by Jackson Marketing Group (Integrated Advertising Campaign – Local – Consumer)
  • Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Blog)
  • Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Online/Interactive Branded Content & Entertainment)
  • Silver ADDY® Award for “UPS Store Elevator Pitch” by Erwin Penland (Branded Content & Entertainment Campaign)
  • Silver ADDY® Award for “Denny’s Twitter Copywriting” by Erwin Penland (Copywriting)
  • Silver ADDY® Award for “Highlands Food & Wine Festival Ad3” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Student Gold ADDY® Award for “il Mucchio Parmesan Packaging” by Cameron Ohls from Anderson University (Packaging)
  • Student Gold ADDY® Award for “Scycle Trimmer Line Packaging” by Matt Swank from Anderson University (Packaging)
  • Student Gold ADDY® Award for “The Exposure Series” by Frances Stephens from Anderson University (Cover/Editorial Spread or Feature – Series)
  • Student Silver ADDY® Award for “DeMattia Whiskey Packaging” by Cameron Ohls from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Imagination Series” by Anna McAbee from Anderson University (Illustration – Campaign)
  • Student Silver ADDY® Award for “Reach Magazine” by Jenny Jefferson, Shelby Kenrick, Haley Williams and Kristin Fereria from Anderson University (Magazine Design)
  • Student Silver ADDY® Award for “Truth in Postmodernism DVD Set” by Jennifer Jefferson from Anderson University (Packaging)
  • Student Silver ADDY® Award for “American Seed Packaging” by Joanna Daniels from Bob Jones University (Packaging)
  • Student Silver ADDY® Award for “Essie Edge Nail Polish Packaging” by Sarah Kuzmic from Bob Jones University (Packaging)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award for “Transparent Seas” by Grow (Advertising Industry Self-Promotion Ambient Media)
  • Silver ADDY® Award for “Window Wonderland / Google Shopping” by Grow (User Experience)
  • Silver ADDY® Award for “Jack says “Value Your Power”” by Madison+Main (Integrated Media Public Service Campaign)
  • Student Gold ADDY® Award for “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)
  • Student Gold ADDY® Award for “McCormick’s Flavor You Can Feel” by Bridget Guckin & Tyler Holley from Virginia Commonwealth University (Magazine Advertising Campaign)
  • Student Silver ADDY® Award for “100% Workware” by Paria Taheri from Virginia Commonwealth University (Poster Campaign)

AAF of the Midlands (Columbia, SC)

  • Gold ADDY® Award for “Pig 100th Campaign” by Chernoff Newman (Out-Of-Home Campaign)
  • Silver ADDY® Award for “I’m In Control” by Mad Monkey, Inc. (Public Service Online Film, Video & Sound)
  • Silver ADDY® Award for “Tres Gringos Barbudos” by Alan Pearsall Art & Design (Illustration)

Richmond Ad Club (Richmond, VA)

  • Gold ADDY® Award for “Tuition Monster “Pre-Roll”” by Elevation (Internet Commercial Campaign)
  • Silver ADDY® Award for “Credit Score” by Elevation (Local Television Commercial :15 Seconds or Less)
  • Silver ADDY® Award for “Tuition Monster “Snack Cakes”” by Elevation (Regional/National Television Commercial)

AAF Roanoke (Roanoke, VA)

  • Gold ADDY® Award for “My Daddy’s Grass Album Cover” by Boyd Pearman Photography (Photography, Color)
  • Silver ADDY® Award for “CT Rolling of the Bulls” by Access (Illustration)
  • Silver ADDY® Award for “Happy Holidays Set” by Virginia Tech (Card, Invitation or Announcement Campaign)
  • Silver ADDY® Award for “Bon Secours Branding Launch” by BOSS Motion Picture Company (Cinematography)
  • Student Gold ADDY® Award for “Koze” by Shannon LeBlanc from Liberty University (Point of Purchase)
  • Student Gold ADDY® Award for “Don’t Let Them Fade Away” by Shawna Hession from Radford University (Illustration – Campaign)
  • Student Silver ADDY® Award for “UNCOVER” by Chloe Kim from Liberty University (Poster Campaign)
  • Student Silver ADDY® Award for “Collect 200 | A Museum Exhibition” by Hannah Pinkie from Liberty University (Single Occurrence or Installation)
  • Student Silver ADDY® Award for “Why So Cereal?” by Ji Su Lee from Liberty University (Packaging)
  • Student Silver ADDY® Award for “AHA!” by Ji Su Lee from Liberty University (Point of Purchase)
  • Student Silver ADDY® Award for “Objectification” by Hannah Lynch from Liberty University (Outdoor & Transit Advertising Campaign)
  • Student Silver ADDY® Award for “Mug Hard: Holiday Collection” by Dakota Stanford from Radford University (Packaging)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Integrated Advertising Campaign – Local – Consumer)
  • Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Art Direction)
  • Gold ADDY® Award for “LITTLE BOOK OF BIG IDEAS” by THE REPUBLIK (Book Design)
  • Gold ADDY® Award for “Franklin Hotel Identity” by THE REPUBLIK (Integrated Brand Identity Campaign)
  • Silver ADDY® Award for “#NCMAcars Micromurals” by Myriad Media (Guerrilla Marketing Campaign)
  • Silver ADDY® Award for “FHI Mailer Campaign” by THE REPUBLIK (Direct Mail 3-D/Mixed Campaign)
  • Silver ADDY® Award for “Photography Campaign” by THE REPUBLIK (Photography Campaign)
  • Silver ADDY® Award for “FHI Little Book of Big Ideas” by THE REPUBLIK (Copywriting)

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)


Special Judges' Award: “HB2 U, Pat” by BooneOakley (Newspaper Advertising - Full Page)

Special Judges’ Award: “HB2 U, Pat” by BooneOakley (Newspaper Advertising – Full Page)


Student Best of Show: “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)

Student Best of Show: “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)


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Media Contact:
Chris Dodd
Governor, AAF District 3
p. (540) 312-4510
e. chriswdodd@gmail.com

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.


The 2017 District 3 National Student Advertising Competition Has Begun!

TaiPei_Logo

About the NSAC[2]

The winning 2016 District 3 Team from University of Virginia

PARTICIPATE IN THE 2017 DISTRICT 3 NATIONAL STUDENT ADVERTISING COMPETITION
Over the last 43 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. At the same time, 43 real-world companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The 43rd sponsor of the AAF’s NSAC is Tai Pei.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Tai Pei and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing and retail campaign to help make the Tai Pei brand and products relevant to younger Millennial consumers (spanning from college-aged thru mid-20s). The regional finalists will then be narrowed down to the top eight teams during the semi-finals, and advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at New Orleans, Louisiana June 7 – 10, 2017.

This year’s district competition will take place on April 8th at the Hilton Garden Inn, Cary-Raleigh and events will stretch across the full day leading up to an evening awards ceremony to honor the best in advertising from students in District 3.

For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or d3nsac@gmail.com.

Governor’s Update – June 2016

Gov-featured-image 2015

Dear Fellow D3 AAFers:

As we close out this year in District 3, I would like to say how honored I has been to serve as your governor and how proud I am of the clubs in our district.  Once again at ADmerica we showed our “small but mighty” presence.  Our clubs brought home the hardware as well as the financial incentives from continued growth. I mentioned the specific awards in my previous letter but it made me excited to see our winners seated at the awards dais and get paraded out in front of all of the other clubs.  In addition, I was also ecstatic to see our own, University of Virginia, win the National Student Advertising Competition.

In addition we will continue to see D3 presented on the national board of AAF.  Shelley Magee becomes the Chair of the Council of Governors, Margaret Gregory will be the Chair of the Eastern Region, Ace Evans was elected to be the board member representing all clubs in division 2 and I will be the incoming Treasurer for the Council of Governors.  No other district will have the kind of representation we will have to reflect the views of our members and clubs.

I want to thank all of volunteers for a successful year and appreciate all of the hard work you did to make this such a successful year.  Next year promises to be even better as our new officers are already hard at work planning a great district conference.  Remember that the district is here to help and support your club so please reach out and utilize these resources.   Have a great summer and I look forward to seeing everyone at the district conference in Charlotte during August.

 

David

UVA wins 2016 NSAC Competition.

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13416859_10154213933234378_1225865927600852534_o

FOR IMMEDIATE RELEASE

 

University of Virginia Wins 2016 National Student Advertising Competition for Snapple

Blaise D’Sylva, VP Media at Dr Pepper Snapple Group announced the University of Virginia as winner of 2016 NSAC.

 

ANAHEIM, CA, Jun. 6, 2016—Tasked with creating an integrated marketing campaign for Snapple to expand its consumer base, the University of Virginia’s (District 3) creativity came out on top as they bested seven other collegiate teams to win the American Advertising Federation’s (AAF) 2016 National Student Advertising Competition (NSAC). Blaise D’Sylva, VP Media at Dr Pepper Snapple Group announced the winning team earlier today.

West Texas A&M (District 10) and Ringling College of Art + Design (District 4) were awarded second and third place, respectively, at the NSAC national finals, which took place during the AAF’s annual national conference, ADMERICA, at the Disneyland Resort in Anaheim, CA.

“The NSAC is a fantastic opportunity for students to apply everything they have learned in the classroom into a real-world practical situation,” said Blaise D’Sylva, VP Media, Dr Pepper Snapple Group. “Nothing prepares you better for what it’s like in the advertising business than participating in what essentially is a new business pitch by creating a fully integrated marketing plan.”

This year, corporate sponsor Snapple challenged student teams to develop innovative business solutions to enable the brand to better connect with audiences across the United States and expand consumer reach. After creating a written campaign proposal and 20-minute presentation, winning its AAF district competition and advancing from semi-finals to the finals, the University of Virginia was selected as the overall national champion with their “That’s the Stuff” campaign. Other finalists included The George Washington University, Webster University, Purdue University-Calumet, St. John’s University, West Texas A&M University, the University of California Berkeley and Ringling College of Art + Design. Judges for the final competition included executives working on the Snapple brand at the Dr Pepper Snapple Group and from its creative agency Deutsch Los Angeles.

“The Snapple Brand team is thrilled to have partnered with the NSAC and students from across the country,” said Dave Falk, Vice President Brand & Content Marketing, Dr Pepper Snapple Group. “With this unique experience, students have had to tackle a real business case through analytics, research, creativity and team collaboration. The Snapple case competition has been a great experience for us as a brand team and more importantly gives students a-hands on experience and appreciation for the hard work that goes into advertising campaigns.”

In addition the national title, prizes were awarded by the NSAC research partners in recognition of exceptional work throughout the competition. AdMall for Agencies awarded the University of Virginia for its superior use of market research and Ringling College of Art + Design was recognized for the Best Plans Book by Simmons Research. Finally, Amanda Koontz from West Texas A&M University received the AAF District 7 Bolton-MacVicar Best Presenter Award.

For more information about the National Student Advertising Competition, please contact Laetitia Brock via email or by phone at (202) 898-0089. Or, visit the AAF’s website  to learn more.


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2016 – 2017 District 3 Board Officers Announced

During the National AAF ADmerica Conference in California, the District 3 Board was elected and the new officers were initiated!

District Chair – David Campbell
Governor – Chris Dodd
Lt. Governor – Jeremy Bise
Secretary Treasurer – Megan Telencio
NC Governor – Jessica Eure
SC Governor – Tiffany Andrews
VA Governor – Elana Todt

We’re excited to announce this group of passionate and talented individuals, and we’re looking forward to the year to come.  See everyone at the D3 Leadership Conference in August!

 

2016 National American Advertising Winners Announced

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Congratulations to both the professional and student National American Advertising Award Winners from D3!  These ADDY recipients will be honored at the ADMERICA Conference in Anaheim!

Professional Awards:

AAF Charlotte

  • “Leadercast – Malala Yousafzai Intro” / Internet Commercial / Caravan

AAF Hampton Roads

  • “Discover Alberta” / Cinematography / Ironclad Media Alliance
  • “Welcome to the Lowcountry” / Photography Campaign / Lanpher Productions

 

Student Awards:

AAF Charlotte

  • “Fear Foods” / Social Media – Single Platform / Giselle Hernandez, UNC Charlotte

AAF Coastal Carolina

  • “Archarios” / Magazine Design / Alison Lane, Coastal Carolina University

AAF Hampton Roads

  • “Bug Fest Poster” / Poster – Single / Michael Watts, Old Dominion University

AAF Roanoke

  • “Mug Hard Root Beer” / Sales Promotion – Packaging / Paul Gartner, Radford University

 

To learn more about the American Advertising Awards, or to view last year’s winning entries, click here.

© AAF District 3