American Advertising Awards

2017 District 3 American Advertising Award Winners Announced

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)

COLUMBIA, SC – District Three of the American Advertising Federation announced the American Advertising Award winners on April 1, 2017, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields. This year’s judging also saw the participation of the Richmond Ad Club for the first time in many years.

Judging took place in Columbia, SC. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 15 Gold ADDY® Awards and 27 Silver ADDY® Awards were presented to professionals, 7 Gold and 13 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.
The following entries won the District 3 American Advertising Awards top honors:

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “Savannah Airport Takeover”.
  • Virginia Commonwealth University Student Jay Adams of AAF Hampton Roads merited Best of Show Student Honors for her “Sweet & Low Companion”.
  • A Special Judges Award went to BooneOakley of Charlotte, NC of AAF Charlotte for “HB2 U, Pat”.

Following is a complete list of the District 3 American Advertising Award winners by club locality:

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Responsive Design)
  • Gold ADDY® Award for “HB2 U, Pat” by BooneOakley (Newspaper Advertising – Full Page)
  • Gold ADDY® Award for “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)
  • Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Business-to-Business Website)
  • Silver ADDY® Award for “VELUX – Shift Your Outlook” by Wray Ward (Regional/National Television Commercial)
  • Silver ADDY® Award for “Kincaid Furniture – The Promise” by Wray Ward (Integrated Advertising Campaign – Regional/National B-to-B)
  • Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (User Experience)
  • Silver ADDY® Award for “AAF Event Promotion” by The Variable (Ad Club or Marketing Club Advertising)
  • Silver ADDY® Award for “Caleb Caudle: Standard Deluxe” by The Variable (Webisode)
  • Silver ADDY® Award for “NAPA Filters 50 Golden Years” by Powell & Partners (Illustration Series)
  • Silver ADDY® Award for “Caravan Website” by Caravan (Advertising Industry Self-Promotion Online/Interactive)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Gold ADDY® Award for “Urban Nirvana Massage” by Adams Outdoor Advertising (Out-Of-Home Campaign)
  • Silver ADDY® Award for “Servicemaster Mold Tease and Reveal” by Adams Outdoor Advertising (Out-Of-Home Campaign)

AAF Greenville (Greenville, SC)

  • Gold ADDY® Award for “Denny’s LA + NYC Poster Series” by Erwin Penland (Poster Campaign)
  • Gold ADDY® Award for “Denny’s New Pancakes” by Erwin Penland (Integrated Advertising Campaign – Regional/National – Consumer)
  • Gold ADDY® Award for “GLA Spoiler Campaign” by Jackson Marketing Group (Integrated Advertising Campaign – Local – Consumer)
  • Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Blog)
  • Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Online/Interactive Branded Content & Entertainment)
  • Silver ADDY® Award for “UPS Store Elevator Pitch” by Erwin Penland (Branded Content & Entertainment Campaign)
  • Silver ADDY® Award for “Denny’s Twitter Copywriting” by Erwin Penland (Copywriting)
  • Silver ADDY® Award for “Highlands Food & Wine Festival Ad3” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Student Gold ADDY® Award for “il Mucchio Parmesan Packaging” by Cameron Ohls from Anderson University (Packaging)
  • Student Gold ADDY® Award for “Scycle Trimmer Line Packaging” by Matt Swank from Anderson University (Packaging)
  • Student Gold ADDY® Award for “The Exposure Series” by Frances Stephens from Anderson University (Cover/Editorial Spread or Feature – Series)
  • Student Silver ADDY® Award for “DeMattia Whiskey Packaging” by Cameron Ohls from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Imagination Series” by Anna McAbee from Anderson University (Illustration – Campaign)
  • Student Silver ADDY® Award for “Reach Magazine” by Jenny Jefferson, Shelby Kenrick, Haley Williams and Kristin Fereria from Anderson University (Magazine Design)
  • Student Silver ADDY® Award for “Truth in Postmodernism DVD Set” by Jennifer Jefferson from Anderson University (Packaging)
  • Student Silver ADDY® Award for “American Seed Packaging” by Joanna Daniels from Bob Jones University (Packaging)
  • Student Silver ADDY® Award for “Essie Edge Nail Polish Packaging” by Sarah Kuzmic from Bob Jones University (Packaging)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award for “Transparent Seas” by Grow (Advertising Industry Self-Promotion Ambient Media)
  • Silver ADDY® Award for “Window Wonderland / Google Shopping” by Grow (User Experience)
  • Silver ADDY® Award for “Jack says “Value Your Power”” by Madison+Main (Integrated Media Public Service Campaign)
  • Student Gold ADDY® Award for “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)
  • Student Gold ADDY® Award for “McCormick’s Flavor You Can Feel” by Bridget Guckin & Tyler Holley from Virginia Commonwealth University (Magazine Advertising Campaign)
  • Student Silver ADDY® Award for “100% Workware” by Paria Taheri from Virginia Commonwealth University (Poster Campaign)

AAF of the Midlands (Columbia, SC)

  • Gold ADDY® Award for “Pig 100th Campaign” by Chernoff Newman (Out-Of-Home Campaign)
  • Silver ADDY® Award for “I’m In Control” by Mad Monkey, Inc. (Public Service Online Film, Video & Sound)
  • Silver ADDY® Award for “Tres Gringos Barbudos” by Alan Pearsall Art & Design (Illustration)

Richmond Ad Club (Richmond, VA)

  • Gold ADDY® Award for “Tuition Monster “Pre-Roll”” by Elevation (Internet Commercial Campaign)
  • Silver ADDY® Award for “Credit Score” by Elevation (Local Television Commercial :15 Seconds or Less)
  • Silver ADDY® Award for “Tuition Monster “Snack Cakes”” by Elevation (Regional/National Television Commercial)

AAF Roanoke (Roanoke, VA)

  • Gold ADDY® Award for “My Daddy’s Grass Album Cover” by Boyd Pearman Photography (Photography, Color)
  • Silver ADDY® Award for “CT Rolling of the Bulls” by Access (Illustration)
  • Silver ADDY® Award for “Happy Holidays Set” by Virginia Tech (Card, Invitation or Announcement Campaign)
  • Silver ADDY® Award for “Bon Secours Branding Launch” by BOSS Motion Picture Company (Cinematography)
  • Student Gold ADDY® Award for “Koze” by Shannon LeBlanc from Liberty University (Point of Purchase)
  • Student Gold ADDY® Award for “Don’t Let Them Fade Away” by Shawna Hession from Radford University (Illustration – Campaign)
  • Student Silver ADDY® Award for “UNCOVER” by Chloe Kim from Liberty University (Poster Campaign)
  • Student Silver ADDY® Award for “Collect 200 | A Museum Exhibition” by Hannah Pinkie from Liberty University (Single Occurrence or Installation)
  • Student Silver ADDY® Award for “Why So Cereal?” by Ji Su Lee from Liberty University (Packaging)
  • Student Silver ADDY® Award for “AHA!” by Ji Su Lee from Liberty University (Point of Purchase)
  • Student Silver ADDY® Award for “Objectification” by Hannah Lynch from Liberty University (Outdoor & Transit Advertising Campaign)
  • Student Silver ADDY® Award for “Mug Hard: Holiday Collection” by Dakota Stanford from Radford University (Packaging)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Integrated Advertising Campaign – Local – Consumer)
  • Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Art Direction)
  • Gold ADDY® Award for “LITTLE BOOK OF BIG IDEAS” by THE REPUBLIK (Book Design)
  • Gold ADDY® Award for “Franklin Hotel Identity” by THE REPUBLIK (Integrated Brand Identity Campaign)
  • Silver ADDY® Award for “#NCMAcars Micromurals” by Myriad Media (Guerrilla Marketing Campaign)
  • Silver ADDY® Award for “FHI Mailer Campaign” by THE REPUBLIK (Direct Mail 3-D/Mixed Campaign)
  • Silver ADDY® Award for “Photography Campaign” by THE REPUBLIK (Photography Campaign)
  • Silver ADDY® Award for “FHI Little Book of Big Ideas” by THE REPUBLIK (Copywriting)

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)

Best of Show: “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)


Special Judges' Award: “HB2 U, Pat” by BooneOakley (Newspaper Advertising - Full Page)

Special Judges’ Award: “HB2 U, Pat” by BooneOakley (Newspaper Advertising – Full Page)


Student Best of Show: “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)

Student Best of Show: “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)


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Media Contact:
Chris Dodd
Governor, AAF District 3
p. (540) 312-4510
e. chriswdodd@gmail.com

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.


2016 National American Advertising Winners Announced

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Congratulations to both the professional and student National American Advertising Award Winners from D3!  These ADDY recipients will be honored at the ADMERICA Conference in Anaheim!

Professional Awards:

AAF Charlotte

  • “Leadercast – Malala Yousafzai Intro” / Internet Commercial / Caravan

AAF Hampton Roads

  • “Discover Alberta” / Cinematography / Ironclad Media Alliance
  • “Welcome to the Lowcountry” / Photography Campaign / Lanpher Productions

 

Student Awards:

AAF Charlotte

  • “Fear Foods” / Social Media – Single Platform / Giselle Hernandez, UNC Charlotte

AAF Coastal Carolina

  • “Archarios” / Magazine Design / Alison Lane, Coastal Carolina University

AAF Hampton Roads

  • “Bug Fest Poster” / Poster – Single / Michael Watts, Old Dominion University

AAF Roanoke

  • “Mug Hard Root Beer” / Sales Promotion – Packaging / Paul Gartner, Radford University

 

To learn more about the American Advertising Awards, or to view last year’s winning entries, click here.

2016 District 3 American Advertising Award Winners Announced

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ROANOKE, VA – District Three of The American Advertising Federation announced the American Advertising Award winners on March 22, 2016, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in the Virginia, North Carolina, and South Carolina district as well as college students studying for those related fields.

Judging took place in Roanoke, Va. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and close to 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 16 gold ADDY Awards and 28 silver ADDY Awards were presented to professionals, 9 gold and 12 silver ADDY Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “Palmetto Bluff Savannah Airport Takeover”.
  • Liberty University Student Noelia Alvarado of AAF-Roanoke merited Best of Show Student Honors for her “Imagine the Adventures Campaign”.
  • Two individual Student Judges Choice went to Paul N Gartner from Redford University (AAF Roanoke) for “Mug Hard Root Beer” and Morgan P. Holcomb from Anderson University (AAF Greenville) for “Bleep. The One Handed Bandage”

Following is a complete list of the District 3 American Advertising Award winners by club:

AAF Asheville (Asheville, NC)

  • Silver ADDY® Award for “Highwater Clays Poster Campaign” by Big Bridge Design (Poster Campaign)
  • Silver ADDY® Award for “Lego Worlds” by Angry Bear (Microsites)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Silver ADDY® Award for “Berkeley County Library” by Adams Outdoor Advertising (Out-Of-Home Campaign)
  • Student Silver ADDY® Award for “Archarios” by Ashley Loper from Coastal Carolina University (Magazine Design)

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award and Best of Show ADDY® Award for “Palmetto Bluff Savannah Airport Takeover” by HMH Agency (Single Installation)
  • Gold ADDY® Award for “RSM ‘Gauntlet’” by Luquire George Andrews (Cinematography)
  • Gold ADDY® Award for “The Plaid Penguin Brand Promotion” by The Plaid Penguin (Advertising Industry Self Promotion Integrated Campaign)
  • Gold ADDY® Award for “Uncharted Waters” by Wray Ward (Art Direction)
  • Gold ADDY® Award for “Palmetto Bluff Local Ad Campaign” by HMH Agency (Newspaper Advertising)
  • Gold ADDY® Award for “Uncharted Waters” by Wray Ward       (Cinematography)
  • Gold ADDY® Award for “Uncharted Waters” by Wray Ward (Online/Interactive Campaign)
  • Gold ADDY® Award for “Palmetto Bluff’s The Bluff Online Spring / Spring 2015” by Mythic (Digital Publications)
  • Gold ADDY® Award for “Leadercast – Malala Yousafzai Intro” by Caravan (Single Spot – Any Length)
  • Silver ADDY® Award for “birdsong gregory Holiday Client Gift” by birdsong Gregory (Direct Marketing & Specialty Advertising)
  • Silver ADDY® Award for “RSM ‘Gauntlet’” by Luquire George Andrews (Video Editing)
  • Silver ADDY® Award for “Pecha Kucha Charlotte Presentation” by Wray Ward (Public Service Ambient Media)
  • Silver ADDY® Award for “Sheetz New Coffee Launch” by Tattoo Projects (Consumer Campaign-National)
  • Silver ADDY® Award for “2015 American Advertising Awards: Become the Chosen” by Mythic (Advertising Industry Self Promotion Integrated Campaign)
  • Silver ADDY® Award for “Lowes Foods – Carolina Food Bizarre” by The Variable (Single Event)
  • Silver ADDY® Award for “Sunshine – 4-pack Packaging” by The Variable (Single Unit)
  • Student Gold ADDY® Award for “Fear Foods” by Giselle Ivette Hernandez from Public University (Single Platform)
  • Student Silver ADDY® Award for “Permanent Culture” by Charles William Glade (Integrated Brand Identity Campaign)

AAF Greenville (Greenville, SC)

  • Student Gold (Judges Choice) ADDY® Award for “Bleep. The One Handed Bandage” by Morgan P. Holcomb from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Urbivor” by Sarah Grace Kivett from Anderson University (Logo Design)
  • Student Silver ADDY® Award for “Anomalie” by Sophie Grace Brendle (Stationary Package)
  • Student Silver ADDY® Award for “Penguin Classic Book Covers” by Josie Maszk from The South Carolina School of the Arts at Anderson University (Publication Design, Series)
  • Student Silver ADDY® Award for “Ivy Leaves Journal of Literature & Art” by Rebekah Rhoden from The South Carolina School of the Arts at Anderson University (Magazine Design)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award            for “Discover Alberta” by Ironclad (Cinematography)
  • Gold ADDY® Award for “EH Gourmet” by Meridian Group (Packaging Campaign)
  • Silver ADDY® Award for “Able Women Anthem” by BCF (Public Service Online Film, Video & Sound)
  • Silver ADDY® Award for “Discover Alberta” by Ironclad (Single Spot – Any Length)
  • Silver ADDY® Award for “Welcome To The Lowcountry” by Lanpher Productions (Still Photography Campaign)
  • Student Silver ADDY® Award for “Bug Fest Poster” by Michael Watts from Old Dominion University (Poster, Single)

AAF of the Midlands (Columbia, SC)

  • Gold ADDY® Award for “Revo Spinning Reel Website” by Cyberwoven (Microsites)
  • Silver ADDY® Award for “Certified SC Grown” by Chernoff Newman (Websites, Consumer)
  • Silver ADDY® Award for “Equipment Demo” by Chernoff Newman (Single entry – more than :60 seconds)
  • Student Gold ADDY® Award for “Photo illustration” by Tynetta Cohen from South University Columbia (Art Direction)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Gold ADDY® Award for “AE Wanted” by Immortology LLC (Copywriting)
  • Gold ADDY® Award for “Peavey amplifies business intelligence” by Red Hat (Cinematography)
  • Gold ADDY® Award for “The Scratch Made Daily: 2016 NC Public Power Calendar by ElectriCities of NC, Inc. (Flat – Single)
  • Gold ADDY® Award for “The Scratch Made Daily Photography Campaign” by ElectriCities of NC, Inc. (Still Photography Campaign)
  • Silver ADDY® Award for “Print Campaign” by Immortology LLC (Magazine Advertising Campaign)
  • Silver ADDY® Award for “Conniption Gin Packaging” by Clean Design (Packaging Campaign)
  • Silver ADDY® Award for “Carolina Ballet 2015-16 Season Campaign” by Christer Berg // Photography (Still Photography Campaign)
  • Silver ADDY® Award for “Peavey amplifies business intelligence” by Red Hat (Single Spot – Any Length)
  • Silver ADDY® Award for “Peavey amplifies business intelligence” by Red Hat (Video Editing)
  • Silver ADDY® Award for “The Scratch Made Daily: 2016 NC Public Power Calendar” by ElectriCities of NC, Inc. (Copywriting)
  • Silver ADDY® Award for “Barry Lockman” by ElectriCities of NC, Inc. (Still Photography – Color, Single)
  • Silver ADDY® Award for “Tarot” by Natalia Weedy Photography (Direct Marketing & Specialty Advertising)
  • Silver ADDY® Award for “’Death’ from The Tarot Series” by Natalia Weedy Photography (Still Photography – Digitally Enhanced, Single)
  • Silver ADDY® Award for “The Scratch Made Daily: 2016 NC Public Power Calendar” by ElectriCities of NC, Inc. (Art Direction)

AAF Roanoke (Roanoke, VA)

  • Silver ADDY® Award for “CCC Christmas Card – Observation Car” by Corrugated Container Corporation (Special Event Materials)
  • Silver ADDY® Award for “Change Your Perspective Posters” by Neathawk Dubuque & Packett (Illustration – Series)
  • Silver ADDY® Award for “Universal Fibers Seal Ad” by Neathawk Dubuque & Packett (Art Direction)
  • Student Gold and Student Best of Show ADDY® Award for “Imagine the Adventures Campaign” by Noelia Alvarado from Liberty University (Magazine Advertising Campaign)
  • Student Gold (Judges Choice) ADDY® Award for “Mug Hard Root Beer” by Paul N Gartner from Radford University (Packaging)
  • Student Gold ADDY® Award for “RoadKit” by Frederic Mitchell from Liberty University (Mobile or Web-Based App)
  • Student Gold ADDY® Award for “Klines Dairy Bar Poster Series” by Rachel Woolard from Liberty University (Poster Series, Campaign)
  • Student Gold ADDY® Award for “Say What You Mean: Poster Campaign” by Alex Morris, Emily Byrd, Shiona Clark from Liberty University (Outdoor & Transit Advertising Campaign)
  • Student Gold ADDY® Award for “Just my Type” by Janai Blowers from Virginia Tech (Publication Design, Cover)
  • Student Silver ADDY® Award for “Brewvita Logo” by Frederic Mitchell from Liberty University (Logo Design)
  • Student Silver ADDY® Award for “Brewvita Poster Campaign” by Frederic Mitchell from Liberty University (Poster Campaign)
  • Student Silver ADDY® Award for “Wrap Magazine” by Daniel Kagan from Virginia Tech (Publication Design, Series)
  • Student Silver ADDY® Award for “Denali, Handcrafted Alaskan Goods” by Dustin Phelps from Liberty University (Packaging)
  • Student Silver ADDY® Award for “Low Poly Illustration” by Sierra Clonch from Liberty University (Illustration, Single)

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information visit www.AAF.org.

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

Revised Categories for the American Advertising Awards Revealed

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This year, the American Advertising Federation (AAF) and the National American Advertising Awards Committee (N3AC) has announced major revisions to the Categories for the American Advertising Awards (AAAwards). Here are the main things you’ll need to know:

 

  • ALL key categories still remain
  • Many great new categories added
  • Advertising for the Arts & Sciences eliminated
  • Public Service categories redistributed
  • Advertising Industry Self Promotion categories redistributed
  • The 15 categories have been narrowed down to 7

What does this mean? It means communicating this information to your members, past entrants and potential entrants is extremely important! Past entrants will need to know about all these new changes, as they’ve probably grown accustomed to the old categories.

Here are the 2015-2016 Rules & Categories to share with your members and potential entrants:

All AAAwards Resources from National can be found here.

National has also announced that Open Enrollment to setup the software for your club has begun! All District 3 Club Presidents and AAAwards chairs have been notified on how to begin this process. If you have any questions or concerns please email me and I’ll help you with the process!

Here’s to a successful awards year!!!

– Danielle Salley, District 3 AAAwards Co-Chair

2015 District 3 American Advertising Award Winners Announced

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RALEIGH, NC – District Three of The American Advertising Federation announced the American Advertising Award winners on April 3, 2015, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in the Virginia, North Carolina, and South Carolina district as well as college students.

Judges chose winners from 251 online, electronic device application, broadcast and print entries. Of those entries, 10 gold ADDY Awards and 21 silver ADDY Awards were presented to professionals, 9 gold and 6 silver ADDY Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

Junction Road Pictures, a Cary, North Carolina agency of AAF–Raleigh-Durham merited Best of Show Honors for their “Lowe’s – Get Medieval On Your Yard” campaign.

Anderson University student Rebekah Rhoden of AAF-Greenville merited Best of Show Student Honors for her “Literary Foodie book series”.

Judges’ Choice Awards were given to “Carolina Ballet Poster Campaign” by Clean Design of Raleigh, NC, “CAUS 50th Box Set” by FourDesign/Virginia Tech and “Revolution: The Rise of the Swamp Fox” by James Quantz Jr Photography in Columbia, SC.

Judge’s Choice Award Student Awards were given to “Hungry Hill Farm” by Brittany Yang, Liberty University “Diner” by Hillary Severson & Will Luck, The Robertson School of Media & Culture at VCU and “Feathered” by Joanna Garcia, Liberty University.

Following is a complete list of the District 3 American Advertising Award winners by club:

AAF Charlotte

  • Gold ADDY®: “Lowes Foods Re-brand” by The Variable
  • Gold ADDY®: “Victory ‘Inside’” by Tattoo Projects
  • Gold ADDY®: “Sheetz ‘1-Up’ Campaign” by Tattoo Projects
  • Silver ADDY®: “NoDa Brewing Company Website” by Saturday Brand Communications
  • Silver ADDY®: “Palmetto Bluff ‘The Bluff’ Spring/Summer 2014” by HMH Agency
  • Silver ADDY®: “Regal Boats Lifestyle Video” by Myjive
  • Silver ADDY®: “Volvo Trucks Gear14 Campaign” by Myjive
  • Silver ADDY®: “Imagine Planets” by Wondersmith
  • Silver ADDY®: “Lucky Clays Fresh Video” by Burke Communications Inc
  • Student Silver ADDY®: “Pulse – App Commercial” by Clay Boan, UNC Charlotte

AAF Coastal Carolinas

  • Silver ADDY®: “Kuhn & Kuhn – Oops” by Adams Outdoor Advertising
  • Silver ADDY®: “Sonic Straws” by Adams Outdoor Advertising
  • Silver ADDY®: “Pandora October Ring Promotion” by REEDS Jewelers
  • Student Silver ADDY®: “Gullah: The Voice of an Island” by Tori Jordan, Coastal Carolina University

AAF Greenville          

  • Silver ADDY®: “2014 Book Sale Integrated Campaign” by Jackson Marketing
  • Student Gold ADDY®: “Literary Foodie book series” by Rebekah Rhoden, Anderson University
  • Student Gold ADDY®: “AIGA screen printed posters” by Justin Parker, Anderson University

AAF Hampton Roads

  • Silver ADDY®: “EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project” by Grow / Heat / Google Creative Partnerships
  • Silver ADDY®: “Nike Phenomenal Shot: A Google Art, Copy & Code Project” by Grow / Wieden + Kennedy / Mindshare / Google Creative Partnerships
  • Student Gold ADDY®: “Diner” by Hillary Severson & Will Luck, The Robertson School of Media & Culture at VCU
  • Student Silver ADDY®: “Woody Guthrie Exhibition Catalog” by Sandra Connors, Old Dominion University
  • Student Silver ADDY®: “Kiwi” by Sam Case, Morgan, The Robertson School of Media & Culture at VCU

AAF of the Midlands

  • Gold ADDY®: “Revolution: The Rise of the Swamp Fox” by James Quantz Jr Photography
  • Silver ADDY®: “South Carolina Education Lottery Instant Replay TV Campaign” by Mad Monkey
  • Student Silver ADDY®: “Ravel” by Kristmar Muldrow, University of South Carolina

AAF Roanoke

  • Gold ADDY®: “CAUS 50th Box Set” by FourDesign / Virginia Tech
  • Silver ADDY®: “For Others” by Abandon Films
  • Silver ADDY®: “CCC Christmas Card – Rail Car” by Corrugated Container Corporation
  • Student Gold ADDY®: “Hungry Hill Farm” by Brittany Yang, Liberty University
  • Student Gold ADDY®: “Royalty” by Emily Hoover, Kelly Byers, Brianna Nissen, Liberty University
  • Student Silver ADDY®: “Dreams” by Qingchuan Lu, Liberty University
  • Student Silver ADDY®: “Hungry Hill Farm” by Brittany Yang, Liberty University
  • Student Silver ADDY®: “Feathered” by Joanna Garcia, Liberty University
  • Student Silver ADDY®: “Coho Creative Identity Package” by Courtney Hostetter, Liberty University
  • Student Silver ADDY®: “Dumbo’s Flight” by Jenna Pearce, Liberty University
  • Student Silver ADDY®: “A Walk in the Forest” by Eric Carson, Liberty University
  • Student Silver ADDY®: “Marigolds” by Shawna Hession, Radford University
  • Student Silver ADDY®: “History of Graphic Design” by Peter Mattox, Radford University

AAF Southwest Virginia

  • Student Gold ADDY®: “Texting and Driving” by Kelsey Hubbard, Emory & Henry College

Triangle Ad Fed / Raleigh-Durham

  • Gold ADDY®: “Hidden Treasures: 2015 NC Public Power Calendar” by ElectriCities Strategic Communications
  • Gold ADDY®: “Dreamscapes Series” by Jimmy Williams Productions
  • Gold ADDY®: “Carolina Ballet Poster Campaign” by Clean Design
  • Gold ADDY®: “Lowe’s – Get Medieval On Your Yard” by Junction Road Pictures
  • Gold ADDY®: “Lowe’s – Get Medieval On Your Yard” by Junction Road Pictures
  • Silver ADDY®: “Carolina Ballet Dracula Poster” by Clean Design
  • Silver ADDY®: “Invisible Siege” by 521 Studies
  • Silver ADDY®: “Vitamin T Project Manager Mania” by Centerline Digital
  • Silver ADDY®: “Live Life to the Funnest: A Field Guide to Adventure” by ElectriCities Strategic Communications
  • Silver ADDY®: “Live Life to the Funnest: A Field Guide to Adventure” by ElectriCities Strategic Communications
  • Silver ADDY®: “Currents Digital Magazine” by The Publicus Community

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information visit www.AAF.org.

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

2014 District 3 American Advertising Award Winners Announced

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RALEIGH, NC – The District 3 American Advertising Award winners were announced on March 17, 2014. Judges chose winners from 309 online, broadcast and print entries from agencies, businesses and individuals doing business in the Virginia, North Carolina, and South Carolina district as well as college students. Of those entries, 20 gold ADDY Awards and 25 silver ADDY Awards were presented to professionals, 9 gold and 11 silver ADDY Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

Grow, an agency from AAF-Hampton Roads took best of show honors for its digital advertising campaign for Burberry Kisses: A Google Art, Copy & Code Project.

Coastal Carolina University student, Cory McNair from AAF-Coastal Carolina took best of show honors for the packaging design for Bamboo Sake Bottle.

Judges’ Choices were awarded to Advance Auto Parts from AAF-Roanoke for Advanced Auto Parts Bathroom Posters – Life Images; Mad Monkey from AAF-Midlands for USC Playing; and Living Arts College student, Kristina Fick from AAF Raleigh-Durham for Backyard BBQ Logo.

Following is a complete list of the District 3 American Advertising Award winners by club:

AAF-Charlotte 

Gold ADDY – Holiday Shopping Survival Kit by birdsong gregory

Silver ADDY – Superhero by Wray Ward

Silver ADDY – La Storia Productions Website by Atypic

Silver ADDY – Stanley Furniture Heritage Video by MODE

Silver ADDY – Pitch by BooneOakley

Student Silver ADDY – True Heritage by Kendall Goodman, University of North Carolina at Charlotte

AAF-Coastal Carolinas

Student Gold ADDY – Bamboo  Sake Bottle by Cory McNair, Coastal Carolina University

Student Silver ADDY – The Beauty Beyond The Surface by Tyler Pate, Francis Marion University

AAF-Greenville           

Gold ADDY – Blackberry Farm Living by Ferebee Lane + Co

Gold ADDY – Everybody Plays Here by Erwin Penland

Silver ADDY – Blackberry Farm Newsletter by Ferebee Lane + Co

Silver ADDY – Smile by Erwin Penland

Silver ADDY – Denny’s Roastometer Microsite by Erwin Penland

Silver ADDY – iPancakes by Erwin Penland

Silver ADDY – Empowerful Wallpapers by Erwin Penland

Student Gold ADDY – BuildingHaus Magazine by Rebekah Rhoden, Anderson University

Student Gold ADDY – Invisible Children Poster by Micah Peek, South Carolina School of the Arts

Student Gold ADDY – Function 7 by Annie Churdar, South Carolina School of the Arts at Anderson University

Student Silver ADDY – Bela Company Launch by Ben Mahaffey, Anderson University

AAF-Hampton Roads

Gold ADDY – Burberry Kisses: A Google Art, Copy & Code Project by Grow

Gold ADDY – Volkswagen SmileDrive: A Google Art, Copy & Code Project by Grow

Gold ADDY – Burberry Kisses: A Google Art, Copy & Code Project by Grow

Gold ADDY – Volkswagen SmileDrive: A Google Art, Copy & Code Project by Grow

Gold ADDY – Burberry Kisses: A Google Art, Copy & Code Project by Grow

Gold ADDY – Grow Website by Grow

Silver ADDY – Akoo Book of Kings by Otto Design + Marketing

Student Gold ADDY – Lumber Liquidators by Rebecca Harris, VCU School of Mass Communications

Student Gold ADDY – Change the World by Nick Marfing, VCU School of Mass Communications

Student Silver ADDY – Kids Off by Miles Freyberger, VCU School of Mass Communications

AAF-Midlands 

Gold ADDY – Maker Works by EdVenture Children’s Museum

Gold ADDY – Fresh on the Menu app by Chernoff Newman

Gold ADDY – Loyalty Fund by Mad Monkey

Gold ADDY – Playing by Mad Monkey

Gold ADDY – Fresh on the Menu Campaign by Chernoff Newman

Silver ADDY – Richland Library Online Annual Report by ADCO

Silver ADDY – New Morning Foundation Website by Riggs Partners

Silver ADDY – NBA Allstar Sunday Promo by Mad Monkey

Student Gold ADDY – Poco Dolce TV by Eshana Young-Pierre, South University

AAF-Raleigh Durham  

Gold ADDY – UF Health – Diner by Capstrat

Gold ADDY – UF Health – TV Campaign by Capstrat

Gold ADDY – Live United by Myriad Media

Gold ADDY – Babylon by Myriad Media

Silver ADDY – Duke Energy – Phone, Rabbit and Mix Tape by Capstrat

Silver ADDY – Duke Energy – Integrated Campaign by Capstrat

Silver ADDY – Carolina Ballet Campaign by Clean Design

Silver ADDY – Power to Grow by Three Post / ElectriCities of NC

Student Gold ADDY – Backyard BBQ by Kristina Fick, Living Arts College

Student Silver ADDY – W Food for the World by Benjamin Aijian, Living Arts College

AAF-Roanoke 

Gold ADDY – A True Friend by Abandon Films

Gold ADDY – Around the Corner by Abandon Films

Silver ADDY – Advance Auto Parts Bathroom Posters — Life Images by Advance Auto Parts

Silver ADDY – Chatham Hall by NewCity

Silver ADDY – Fiberon Deck Design Tool by Venveo

Silver ADDY – TPC Sawgrass by Motion Adrenaline

Silver ADDY – Roanoke Regional Airport – Delta by Access

Silver ADDY – 2013 ADDY Gala Video by AAF Roanoke

Silver ADDY – Around The Corner by Abandon Films

Student Gold ADDY – Rosa Studios Advertising Poster by Katherine Zvara, Lynchburg College

Student Silver ADDY – Book Corner Online Library Poster by Meredith Long, Liberty University

Student Silver ADDY – Chocolate by Shawna Hession, Radford University

Student Silver ADDY – What If All You Ever Saw Was Darkness? by Brianna O’Neal, Liberty University

Student Silver ADDY – VENTURE Magazine App Design by Danielle Echeverria, Liberty University

Student Silver ADDY – Tentacled Monocled Sir by Ashley Marlow, Radford University

Student Silver ADDY – The Circus by Meredith Long, Liberty University

AAF-Southwest Virginia         

Silver ADDY – Wise Admissions Campaign by The University of Virginia’s College at Wise

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For media credentials to cover the District 3 American Advertising Awards, contact Rachael McGuffin at 919-906-5519 or rduremix@gmail.com

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. More information at AAF.org

AAF District 3 represents the clubs of North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products.

2013 District ADDY Winners

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Best of Show

Pass It On Potluck
by Ferebee Lane and Company for Le Creuset of America

Student Best of Show

Hipster Design Show Poster Series
by Zach Ulmer, Radford University for Radford University

For a complete list of winners, see below.

AAF – Hampton Roads

Silver ADDY® Award
Dogs of Distinction
by Lanpher Productions for Lanpher Productions

Student Silver ADDY®
Romeo & Juliet Poster Campaign
by Isabella Althoff, Student – Virginia
Commonwealth University for Student – Virginia Commonwealth University

Student Silver ADDY®
Swiss Miss Pick-Me-Up Campaign
by Isabella Althoff, Student – Virginia
Commonwealth University for Student – Virginia Commonwealth University

Gold ADDY® Award
Jesse Haynes, Portraits of Homeless
by Otto Design + Marketing for Urban Ministries Center

Gold ADDY® Award
Urban Ministry Center: Face of the Homeless Urban Art Project
by Otto Design + Marketing for Urban Ministries Center

Gold ADDY® Award
Urban Ministry Center: Face of the Homeless Urban Art Project
by Otto Design + Marketing for Urban Ministries Center

AAF – Roanoke

Student Silver ADDY®
Minimal Movies of 2012
by Jacob Siner, J siner designs for J siner designs

Student Silver ADDY®
3D Steampunk Fountain Pen Model
by Laura Ashley Marlowe for Ashley Marlowe

Student Gold ADDY®
Hipster Design Show Poster Series
by Zach Ulmer, Radford University for Radford University

Student Silver ADDY®
Hipster Design Show Campaign
by Zach Ulmer, Radford University for Radford
University

Gold ADDY® Award
SkunkWorks Logo (Product Development Team)
by United Pet Group, Inc. – Aquatic Division for United Pet Group, Inc. – Aquatic Division

Student Silver ADDY®
North by Northwest Titles
by Amelia Liarakos, Virginia Tech for Virginia Tech

Student Silver ADDY®
Mixed Elements
by Elizabeth Favazza, Radford University for Radford University

AAF – Charlotte

Silver ADDY® Award
North Carolina Tourism Print Spread Campaign
by Luquire George Andrewsfor North Carolina Division of Tourism

Silver ADDY® Award
Presbyterian “Heartbeat” TV
by Luquire George Andrews for Novant Health

Silver ADDY® Award
North Carolina Tourism Digital Display
by Luquire George Andrews for for North Carolina Division of Tourism

Gold ADDY® Award
North Carolina Tourism Integrated Campaign
by Luquire George Andrews for North Carolina Division of Tourism

Silver ADDY® Award
TUUCI.com Website
by Wray Ward for TUUCI

Silver ADDY® Award
Levine Cancer Center Campaign
by Wray Ward for Levine Cancer Institute – Carolinas Healthcare System

Gold ADDY® Award
JJ’s Red Hots Integrated Campaign
by Matt Stevens for JJ’s Red Hots

Silver ADDY® Award
Holly Fischer Logo
by 3PM Creative for Holly Fischer

Silver ADDY® Award
A Day In The Life Of A Year
by Ryan Coleman Creative for Ryan Coleman

Silver ADDY® Award
Dry Fly – Washington Bourbon 101
by Little Red Bird for Dry Fly Distilling

AAF – Coastal Carolinas

Student Silver ADDY®
Angry Puffer
by Tyler Pate, Francis Marion University for Francis Marion University

Student Silver ADDY®
Red
by Roxie Underwood, Trident Technical College for Trident Technical College

Student Gold ADDY®
Freedumb
by Tessa Boronski, Horry Georgetown Technical College for Horry Georgetown Technical College

Student Gold ADDY®
Bottle Design
by Travis W. Rogers, Coastal Carolina University for Coastal Carolina University

AAF – Midlands

Silver ADDY® Award
Local Since Forever Outdoor Campaign
by Chernoff Newman for Piggly Wiggly

Gold ADDY® Award
Wier / Stewart Website
by Northbound Design for Wier / Stewart

Gold ADDY® Award
Palmetto GBA Annual Report
by Riggs Partners for Palmetto GBA

Silver ADDY® Award
Bug Outfitters Logo
by Riggs Partners for Bug Outfitters

Silver ADDY® Award
University of SC Athletic Department Visual Campaign
by James Quantz Jr Photography, Inc. for University of SC Athletic Department

AAF – Greenville

Silver ADDY® Award
Money Talks TV Campaign
by Erwin Penland for Advance America

BEST OF SHOW ADDY® and Gold ADDY® Award
Pass It On Potluck
by Ferebee Lane and Company for Le Creuset of America

Silver ADDY® Award
Baby Sox
by Erwin Penland for Greenville Drive

Silver ADDY® Award
Middle-Earth is Coming to America’s Diner
by Erwin Penland for Denny’s

Gold ADDY® Award
Bacon Tie
by Erwin Penland for Denny’s

Silver ADDY® Award
Tour of America Posters
by Erwin Penland for Denny’s

Gold ADDY® Award
Vintage Metal Signs
by Ferebee Lane and Company for Le Creuset of America

Silver ADDY® Award
NFL Mobile TV
by Erwin Penland for Verizon

Silver ADDY® Award
NFL Mobile TV – Jane
by Erwin Penland for Verizon

Student Silver ADDY®
Modern Revolver
by Bethany Greene, Anderson University for Anderson University

Student Silver ADDY®
Reading is Believing
by Bethany Greene, Anderson University for Anderson University

Student Gold ADDY®
Barnes & Noble Classics Book Series
by Jonathan Allsbrook, Anderson University for Anderson University

Student Silver ADDY®
EMURGE Poster Campaign
by Julie Laxton, Anderson University for Anderson University

Student Gold ADDY®
Lost at Sea: A Children’s Playground of Pop-up and 3D Effects
by Annie Churdar, Anderson University for Anderson University

Student Silver ADDY®
Olio Stationary Package
by Julie Laxton, Anderson University for Anderson University

Silver ADDY® Award
Verizon Holiday Facebook Posts
by Erwin Penland for Verizon

Silver ADDY® Award
InstaClaus.com
by Erwin Penland for Erwin Penland

Gold ADDY® Award
Verizon – Prometheus Mission Connect
by Erwin Penland for Verizon

Silver ADDY® Award
ScanSource Motorola Bootcamp Promotion Site
by Erwin Penland for ScanSource

Silver ADDY® Award
The Story of Sprinter Mobile
by Cargo for Mercedes-Benz Canada

Student Gold ADDY®
The Dare Sir Henry Willum Took
by Benjamin Schipper, Bob Jones University for Bob Jones University

Student Gold ADDY®
Guerrilla Fest VIP Package: A DIY Promotion Bomb
by Annie Churdar, Anderson University for Anderson University

AAF – Raleigh – Durham

Gold ADDY® Award
38 Adverbs – DeBoer Works Still + Motion
by DeBoer Works Still + Motion for DeBoer Works Still + Motion

Gold ADDY® Award
Arden- Neck Ruff #1
by DeBoer Works Still + Motion for DeBoer Works Still + Motion

Silver ADDY®
Award Christopher – Neck Ruff #3
by DeBoer Works Still + Motion for DeBoer Works Still + Motion

Silver ADDY® Award
Webster’s Pages
by Three Post for Webster’s Pages

Silver ADDY® Award
Slingshot Promo Video
by Myriad Media for Slingshot Coffee Company

Gold ADDY® Award
AICPA Book of Wisdom
by Capstrat for AICPA

AAF – Richmond

Gold ADDY® Award
Make a Great Impression
by Elevation for MWV

AAF – Triad

Silver ADDY® Award
Terry’s Paint & Wallpaper Business Card
by Thompson Creative Inc. for Terry’s Paint & Wallpaper

Gold ADDY® Award
PBM Graphics Inc. 2012 Holiday Gift
by Thompson Creative Inc. for PBM Graphics, Inc.

Silver ADDY® Award
Wake Forest Direct Mail
by Wildfire for Wake Forest Athletics

Silver ADDY® Award
Clearpathglobal.com
by Greenlight Brand Agents for Clearpathglobal.com

District Three ADDYs Entry Information

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Now that you’ve made it through your club’s local ADDYS, here’s what to do next.

Your local club is responsible for forwarding all entries to the district. The cost to forward each professional entry is $85. All student entries are $25. Each local club is responsible for the fees of Gold winners. All clubs are REQUIRED to forward all their Gold ADDY winners on to the district competition. Silver winners can elect to forward their entry at their own cost.

District entries are due Tuesday, March 5. The address for mailing is:
VC3 Headquarters
ATTN: Danielle Salley
1301 Gervais Street, Suite 1800
Columbia, SC 29201

All of your non-digital entries must also be sent to this mailing address, in addition to forwarding them through the software. Please be sure to include a printed manifest with your mailed entries, and please sequence the entries in the order they are listed on that manifest.

You will find basic instructions about how to advance your entries to the district competition using the new software under section 18 of the AAF Club Admin Judging Configuration handbook.

If you have questions, please call District 3 ADDY Chair Melissa Harper at 803-217-6067 or email her at melissa.harper@scana.com.

2011 National ADDY Award Winners

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2011 National ADDY Award Winners

June 10, 2011 – AAF has launched a website to showcase national ADDY winners. To browse the work, click here.

2011 District ADDY Winners

Congratulations to all of our District 3 ADDY® Award Winners!

Best of Show
Capstrat
Raleigh-Durham, NC
Blue Cross Blue Shield Brand TV Campaign

Best of Show Print
Capstrat
Raleigh-Durham, NC
CPA’s Guide to Life and Awesomeness AICPA

Student Best of Show
Kaitlyn Daum, Anderson University
Greenville, SC
“The truth about classics”

© AAF District 3