AAF News

Governor’s Update November 2015

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Dear Fellow AAF D3 Colleagues,

By now everyone should be well into the swing of things.  You should have a good feel for your membership numbers and with several programs under your belt, the kinks should be worked out. With the AAAwards just around the corner, the focus should be shifting toward increasing entries and the planning of a successful gala.  This year, with the category changes and the new software developed by OpenWater, there is a great deal to communicate to our members and I encourage you to be doing so early and often.  Now is a great time to reach out to your membership and create the excitement of entering the awards show.  Hopefully with the new categories, we can access new entrants that haven’t entered before or those who may not have entered in a while.  You also have the opportunity to add special awards that can be localized and may give members an increased chance of receiving an award at the local level..  For most clubs, this is one of the most important sources of revenue, so by early planning and promotion you can make this your most successful year.

I just returned from the AAF National board meeting along with the D3 Lieutenant Governor, Chris Dodd, and one of the big focal points is the continuing growth of student entries in the American Advertising Awards. One of the most successful tips for doing this is by visiting your local college faculty members and educating them on the process.  Some clubs were seeing up to 500 student entries in their awards show. This can help turn your awards into a huge success. Most of you should have already registered into the OpenWater system by now.  An additional opportunity for revenue this year is the availability of personalized ADDY® awards for winners.  Any ADDY® award winner could order their own trophy and clubs can receive $40 per award.  There will also be a national campaign to showcase the prestige of the awards.  For example, 40,000 entries are judged through a three-tiered judging system which makes winning a national ADDY® one of the most difficult feats to achieve in
our industry.

Another goal this year is to help improve the judging process.  AAF National will be working on a judging database and a way to rate judges to ensure a consistent and fair process.

Another item discussed was the ongoing beta testing  for the Engage club software that AAF National will be rolling out next year.  This should make it easier for clubs to invoice and collect dues from its members by channeling it through AAF National.  We will continue to give more information on this as we get it.

On the government relations front, AAF National hopes to have another “Day on the Hill” in 2016.  Clubs are encouraged to find local sponsors to raise the money needed to fund the “Day on the Hill” event.  Sponsorships from $1,000 – $5,000 are available to corporate members.  Some of the biggest issues concerning our industry include ad blockers, ad taxes, and restrictions on the deductibility of advertising expenses.  If you hear of local or state issues that you face, share them with us and the D3 government relations chair, Tiffany Andrews.

For those of you who were at ADmerica, you heard talk of an Eastern Region conference.  This was mentioned in conversation again but not as an agenda item. While we are not opposed to one, we would not let it replace our D3 Leadership Conference because we firmly believe that the district conference is best geared toward the support of club board members and the networking opportunities with other chairs helps them become better equipped at being successful in their roles.
Following this brief update, I hope everyone is continuing to have a successful year and please don’t hesitate to reach out to the D3 Leadership Team for help or to send suggestions.  We are all in the same boat and working toward the same goals.

Thank you for all you do for AAF and I look forward to our most successful year.

-David

Governor’s Update September 2015

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Dear fellow D3 AAF Colleagues,

This year is off to a great start. The District 3 Board received a lot of positive feedback from many of the attendees at the D3 Leadership Conference in August, making it one of our best conferences to date. The conference committee did a great job of planning and organizing a great program that was highlighted by Andy Azula, Executive Creative Director at the Martin Agency. We had over 20 first time attendees along with representatives from almost every club, who finally got to find out why all of the other districts think so highly about D3. I hope everyone made good connections and feel confident in reaching out to one another for help.

By now, all clubs have had their Kick Off events, are signing up members and are planning for the American Advertising Awards lurking around the corner. This year’s focus is on club strength, which includes a goal of increasing both membership and American Advertising Award entries by five percent. Revenue from both membership dues and American Advertising Awards entries makes up the majority of funds for our clubs.  Therefore, club leadership should continue to focus on membership recruitment and promoting the local awards competition.

AAF National has implemented a number of changes in the categories for the awards this year, which you will find in the Professional and Student Rules and Categories on the National website as well as on the D3 Committee Facebook page. It is never too early to begin to communicate category revisions to your members to generate interest in participating in the American Advertising Awards.  This will help increase the entries and add to successful galas and clubs.

I want to also thank the 2015-2016 D3 Chair, Ace Evans, for his dedication as last year’s Governor his efforts in preparing the District for this upcoming year. During his tenure as Governor, he led the district to an overall increase in membership and to a secure financial position despite a decline in NSAC entries.

With an ambitious group of District Board and Committee Chairs slated for the year, I am very excited to collaborate with each club and witness all the energy and creativity. Thank you for all that your clubs do for AAF and I look forward to keeping this momentum going.

 

David

Revised Categories for the American Advertising Awards Revealed

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This year, the American Advertising Federation (AAF) and the National American Advertising Awards Committee (N3AC) has announced major revisions to the Categories for the American Advertising Awards (AAAwards). Here are the main things you’ll need to know:

 

  • ALL key categories still remain
  • Many great new categories added
  • Advertising for the Arts & Sciences eliminated
  • Public Service categories redistributed
  • Advertising Industry Self Promotion categories redistributed
  • The 15 categories have been narrowed down to 7

What does this mean? It means communicating this information to your members, past entrants and potential entrants is extremely important! Past entrants will need to know about all these new changes, as they’ve probably grown accustomed to the old categories.

Here are the 2015-2016 Rules & Categories to share with your members and potential entrants:

All AAAwards Resources from National can be found here.

National has also announced that Open Enrollment to setup the software for your club has begun! All District 3 Club Presidents and AAAwards chairs have been notified on how to begin this process. If you have any questions or concerns please email me and I’ll help you with the process!

Here’s to a successful awards year!!!

– Danielle Salley, District 3 AAAwards Co-Chair

2015 District 3 Leadership Conference Highlights

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Another successful District 3 Leadership Conference commenced this past weekend in Bristol, VA, thanks to AAF SWVA and our D3 sponsors.  The D3 Board and all of the attendees would like to thank Photoelectric and Chris Brank Films once again for their documentation of our event and the resulting highlight reels.

Day 1: Keynote Speaker and VIP Games

 

Day 2: Information Sessions and Saturday Night Social

 

Join us for the 2016 D3 Leadership Conference
CLICK HERE for all the more information.

The 2016 District 3 National Student Advertising Competition Has Begun!

2015 Winning Team

The 2016 D3 National Student Advertising Competition, which will be held on April 8, 2016, requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Snapple and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing campaign for Snapple as it looks to grow household penetration. In the first round of the competition, each student team will present its campaign virtually or in person in one of the AAF’s districts. The 18 semi-finalists will then be narrowed down to the top eight teams, which will advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at Disneyland Hotel in Anaheim, California, on June 4-7, 2016.

The 2016 District 3 Schools include:

  • Washington & Lee University
  • Liberty University
  • Clemson University
  • University of South Carolina
  • James Madison University
  • University of North Carolina – Chapel Hill
  • Art Institute of Washington
  • Appalachian State University
  • Virginia Military Institute
  • University of Virginia

For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or d3nsac@gmail.com .

 

AAF Announces 2016 National Student Advertising Competition Sponsor, Snapple

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WASHINGTON, DC (July 1, 2015)—Partnering with another iconic American brand, the American Advertising Federation (AAF) is excited to announce Snapple as the corporate sponsor for the 2016 National Student Advertising Competition (NSAC).

The 2016 NSAC will require each AAF college chapter team to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world advertising challenge currently faced by Snapple.  Dr Pepper Snapple Group based in Plano, Texas, is the third largest non-alcoholic beverage company in the US. 

Annually, approximately 150 campuses participate in the educational program, representing a few thousand college students. In the first round of the competition, each student team will present its campaign virtually or in person in one of the AAF’s districts. The 18 semi-finalists will then be narrowed down to the top eight teams, which will advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at Disneyland Hotel in Anaheim, California, June 4-7, 2016.

“Dr Pepper Snapple Group has a long tradition of supporting educational opportunities for college students,” said Melissa Wong, Assistant Vice President, Mosaic Center and Education Services of the American Advertising Federation. “The sponsorship of the AAF’s National Student Advertising Competition is an initiative for Dr Pepper Snapple Group to show its commitment to youth education. Not only will Snapple gain invaluable new marketing insights to tap into the millennial market, but they are helping the next generation of marketers and advertisers develop the critical research, analytical and creative skills they will need to launch a successful career in the industry.”

This year’s campaign objective will be to develop a fully integrated marketing campaign for Snapple as it looks to grow household penetration.

“We’re thrilled to be able to provide students an opportunity to use what they’ve learned to help solve a real business issue for Snapple,” states Brent Chism, Snapple Brand Director. “We can’t wait to see what ideas and solutions the students can come up with to help us better connect with our audiences.”

To learn more about AAF college chapters and how to participate in the NSAC, please visit membership.aaf.org.


About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit membership.aaf.org. For the latest news and updates, connect with us on Facebook and follow us on Twitter.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott’s, Mr & Mrs T mixers, Peñafiel, Rose’s, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.

Carolinas and Virginia American Advertising Federation Clubs Recognized for National Excellence

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Carolinas and Virginia American Advertising Federation Clubs Recognized for National Excellence

(LAS VEGAS, NV June, 2015) – Several individuals and clubs from the Carolinas and Virginia were recognized for stepping into national and regional leadership roles and garnering a host of awards during Admerica, the American Advertising Federation (AAF) national conference.

“Despite being one of the smallest districts in the AAF, our District 3 clubs ­– those in the Carolinas and Virginia – continue to shine bright by having strong representation on the AAF’s national board of directors and earning multiple National Clubs of the Year honors over the past several years,” says AAF District 3 Governor for 2015 Andrew Evans.

National, Regional and Local Leadership

These District 3 (D3) leaders will serve on the AAF National Board during the 2015-2016 season, beginning July 1, 2015:

  • David Campbell D3 Governor, Division 3 Club Representative
  • Shelley Magee, Vice Chair, AAF Council of Governors
  • Margaret Gregory, Vice Chair, AAF Eastern Region

Campbell, Magee and Gregory are all members of AAF of the Midlands in Columbia, SC.

Additionally, David Campbell will serve as D3 N3AC Representative and D3 Representative on the AAF Council of Governors.

Silver Medal

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to industry leaders who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.

This year’s District 3 Silver Medalists are:

  • David Campbell, AAF of the Midlands (Columbia, SC)
  • Ellen McBride, AAF Hampton Roads (Hampton Roads, VA)
  • Tim Neal, AAF Greenville (Greenville, SC)
  • Jay Fields, AAF Asheville (Asheville, NC)
  • Ken Eudy, Triangle AdFed (Raleigh, NC)
  • Todd Marcum, AAF Roanoke (Roanoke, VA)
  • Dirk Moore, AAF Southwest Virginia (Abingdon, VA)

American Advertising Awards

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year.

The National American Advertising Award winners from AAF D3 are (entries included):

  • Todd Turner, a member of AAF Coastal Carolina (Myrtle Beach, SC) – Gold award for Adams Outdoor Advertising’s Sonic Straws
  • Peggy Underwood, a member of AAF Roanoke (Roanoke, VA) – Silver award for Corrugated Container Corporation’s CCC Christmas Card – Rail Car
  • Rachel Reagan, a member of AAF Hampton Roads (Hampton Roads, VA) – Gold award (and People’s Choice nominee) for Grow / Heat / Creative Partnerships’ EA Sports Madden Giferator
  • Rachel Reagan, a member of AAF Hampton Roads (Hampton Roads, VA) – Silver award for Grow / Wieden + Kennedy / Mindshare / Google       Creative Partnerships’ Nike Phenomenal Shot: A Google Art, Copy & Code Project

Emily Hoover from Liberty University earned a Silver award in the student division for her piece: Royalty.

Additionally, the following clubs were nationally recognized for achieving an exceptional level of success with their local American Advertising Awards competitions:

  • AAF Roanoke (Roanoke, VA)
  • AAF Southwest Virginia (Abingdon, VA)

Club Achievement Awards

Each year, the AAF recognizes top clubs for their performance in key operational areas. Two D3 clubs earned National Club of the Year honors:

  • AAF Roanoke (Division 3 – clubs with 100-249 members
  • Triangle AdFed (Division 4 – clubs with less than 100 members)

District 3 was well represented throughout the awards with finalists appearing in all areas of club operations:

  • AAF Charlotte (Charlotte, NC): 2nd place Communications
  • AAF Greenville (Greenville, SC): 2nd place Government Relations, 3rd place Diversity and Multicultural Initiatives
  • AAF of the Midlands (Columbia, SC): 3rd place Advertising Education, 2nd place Programs, 2nd place Club Operations
  • AAF Southwest Virginia (Abingdon, VA): 3rd place Communications
  • Triangle AdFed (Raleigh-Durham, NC): 1st place Advertising Education, 1st place Diversity and Multicultural Initiatives, 2nd place Membership, 3rd place Public Service
  • AAF Roanoke (Roanoke, VA): 1st place Diversity and Multicultural Initiatives, 1st place Membership, 1st place Public Server, 2nd Place Advertising Education, 2nd place Communications, 3rd place Club Operations

Governor’s Update June 2015

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First off, I’d like to congratulate all of the club presidents, local and district board members, volunteers and donors who helped make this another banner year for the clubs of AAF’s third district.

Once again, your leadership provided both our members and advertising communities with the quality programs, recognition, education and inspiration that will help strengthen and grow our industry throughout the Commonwealth and Carolinas.

In doing so, many leaders and clubs earned national recognition, while also awarding recognition to their own local leaders.

Congratulations again on your many successes this year.

Next, I’d like to throw out a quick reminder that our D3 Leadership Conference is coming up fast – and the early bird discount deadline is coming up even faster.

Be sure to mail your registration forms, manifests and payment before July 1 to save money on everyone you register. (And reserve your hotel rooms online before July 18.)

The Conference Planning team is putting together another richly programmed event that will continue to provide value to every attendee and his or her club. (And there’s gonna be a party bus!) If you have any questions about the conference or who you should send feel free to give me a call.

Finally, I’d like to offer just a few quick words about the incoming D3 board of directors. This group, made up of former club presidents and current national board members, has the talent, vision and enthusiasm to help every D3 clubs continue to flourish. It’s with great confidence that I had off the reigns to David and his team.

In closing, I’d like to thank all of the D3 board members, club presidents and volunteers whom I had the honor of serving with this year. Your dedication to the future of the clubs in this district was a daily inspiration to me. Anything I was able to accomplish was because of you.

And with that, I pass the gavel to my good friend David Campbell, whose natural leadership will help us all further elevate our clubs over the next year.

Thanks again for a truly wonderful experience,

-Ace

AAF Announces New Board Leadership

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Jim Norton of AOL Elected Chair, David Messinger of CAA Marketing Elected Vice Chair

WASHINGTON, D.C (June 12, 2015)—The American Advertising Federation (AAF) today announced its new Board leadership, elected at its annual conference in Las Vegas on June 12, who will serve during the 2015-2016 year, beginning July 1, 2015 through June 30, 2016: Jim Norton,Global Head of Media Sales, AOL, is the new Chair of the Federation; David Messinger, Co-Head, CAA Marketing, a division of Creative Artists Agency, is the new Vice Chair of the Federation; Andy Narrai, Chief Marketing Officer at Reinhart Boerner Van Deuren s.c., will continue as National Treasurer; Geri Wang, President, ABC Sales, at The Disney/ABC Television Group, will continue in her role as Assistant Treasurer; and Kim Kelleher, Chief Revenue Officer + Publisher / WIRED, Condé Nast, will continue in her role as Secretary of the Board, along with Assistant Secretary Daryl Evans, Senior Vice President, Mobile, Media and Advertising Strategy for MediaLink. 

New Members of the Board are: Danielle Austen, Managing Partner at Team Ignition; Brandon Cooke, Global Chief Marketing Officer at mcgarrybowen; Carter Murray, Worldwide CEO of FCB; Deborah Wahl, Chief Marketing Officer at McDonald’s; and Liz Ross.

A full list of the new and returning AAF Board officers and members can be found here.

“I’m very excited about chairing the American Advertising Federation during such a dynamic time in its over 100-year history.  The industry is in a period of unprecedented change, and leadership now, and in the future, will be key to succeeding in this rapidly changing environment. The AAF’s focus on recognizing and fostering new talent—including through its over 200 college chapters, one of the best sources of diverse, tech-savvy advertising talent—must be a critical focus for the entire industry,” said Norton.

“The American Advertising Federation brings together the current and future leaders of our business, from corporate marketers and marketing agencies to media companies and beyond, and I look forward to working with Jim to help to drive innovation and growth for the industry on behalf of our members across the country,” said Messinger.

“The AAF is very fortunate to have such an amazing team of industry leaders in these important posts,” said AAF President & CEO James Edmund Datri.

About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit membership.aaf.org.

Register Today for the 2015 D3 Leadership Conference

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It’s that time of year again! Time to take advantage of early bird pricing for the annual D3 Leadership Conference! This year’s event will be held August 7-9 at the Holiday Inn Bristol Conference Center in Bristol, VA.

Talk to your club president today about how you can attend. Completed individual registration forms, club manifests and payments submitted by June 30th will save your club $20 per person on registration!

Learn More & Register

AAF District 3 Leadership Conference
Holiday Inn Bristol Conference Center
3005 Linden Drive
Bristol, Va 24202 [Map]
276-466-4100

Book Rooms Online with Group Rate

© AAF District 3