AAF News

Governor’s Update April 2015


As you probably know, our District 3 Spring Board meeting took place in Raleigh Saturday April 4. There are a few items from that meeting that I’d like to share.

National Recognition
Congratulations to our National Clubs of the Year: AAF Roanoke and Triangle Ad Fed! And congratulations as well to AAF Southwest Virginia and AAF Roanoke for winning the National AAA incentive awards for largest percentage increase in professional AAA entries.

Incoming D3 Board Members
Congratulations also go out to those individuals nominated for District 3 Executive Committee positions for the coming year:

VA Governor: Matt Brown, AAF Roanoke
NC Governor: Amber Frasketi, Triangle Ad Fed
SC Governor: Megan Telencio, AAF Midlands
Treasurer: Chris Dodd, AAF Roanoke

They will join our incumbent committee members who will be moving through the leadership ranks:

Lt Governor: David Campbell, AAF Midlands
Governor: Corey Hudgins, AAF Greenville
Chair: Andrew Evans, AAF Midlands

Please note that the nominations will remain open through the national conference, where we will vote to confirm our nominees.

Membership Increases
We’re happy to report that year-to-year, membership in our district has grown by 3%. We’re still trying to hit our goal of 5%, so please continue all of your membership development and recruitment efforts. When we listen to what our members want from us, deliver on those points, and spread the word – we fulfill our mission and grow healthy clubs.

D3 Leadership Conference
The District 3 leadership conference planning is well underway. The conference is scheduled for August 7-9 at the General Francis Marion Hotel in Marion, VA.

This year promises to be one of the most immersive D3 experiences ever. We’ll be taking over the entire hotel, bringing new development sessions to the table and – as always – creating an atmosphere where every club can share ideas and best practices.

Please get with your incoming board members now so they can put this on their calendar and be a part of this event.

Thank you again for everything you’re doing,


2015 District 3 American Advertising Award Winners Announced


RALEIGH, NC – District Three of The American Advertising Federation announced the American Advertising Award winners on April 3, 2015, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in the Virginia, North Carolina, and South Carolina district as well as college students.

Judges chose winners from 251 online, electronic device application, broadcast and print entries. Of those entries, 10 gold ADDY Awards and 21 silver ADDY Awards were presented to professionals, 9 gold and 6 silver ADDY Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

Junction Road Pictures, a Cary, North Carolina agency of AAF–Raleigh-Durham merited Best of Show Honors for their “Lowe’s – Get Medieval On Your Yard” campaign.

Anderson University student Rebekah Rhoden of AAF-Greenville merited Best of Show Student Honors for her “Literary Foodie book series”.

Judges’ Choice Awards were given to “Carolina Ballet Poster Campaign” by Clean Design of Raleigh, NC, “CAUS 50th Box Set” by FourDesign/Virginia Tech and “Revolution: The Rise of the Swamp Fox” by James Quantz Jr Photography in Columbia, SC.

Judge’s Choice Award Student Awards were given to “Hungry Hill Farm” by Brittany Yang, Liberty University “Diner” by Hillary Severson & Will Luck, The Robertson School of Media & Culture at VCU and “Feathered” by Joanna Garcia, Liberty University.

Following is a complete list of the District 3 American Advertising Award winners by club:

AAF Charlotte

  • Gold ADDY®: “Lowes Foods Re-brand” by The Variable
  • Gold ADDY®: “Victory ‘Inside’” by Tattoo Projects
  • Gold ADDY®: “Sheetz ‘1-Up’ Campaign” by Tattoo Projects
  • Silver ADDY®: “NoDa Brewing Company Website” by Saturday Brand Communications
  • Silver ADDY®: “Palmetto Bluff ‘The Bluff’ Spring/Summer 2014” by HMH Agency
  • Silver ADDY®: “Regal Boats Lifestyle Video” by Myjive
  • Silver ADDY®: “Volvo Trucks Gear14 Campaign” by Myjive
  • Silver ADDY®: “Imagine Planets” by Wondersmith
  • Silver ADDY®: “Lucky Clays Fresh Video” by Burke Communications Inc
  • Student Silver ADDY®: “Pulse – App Commercial” by Clay Boan, UNC Charlotte

AAF Coastal Carolinas

  • Silver ADDY®: “Kuhn & Kuhn – Oops” by Adams Outdoor Advertising
  • Silver ADDY®: “Sonic Straws” by Adams Outdoor Advertising
  • Silver ADDY®: “Pandora October Ring Promotion” by REEDS Jewelers
  • Student Silver ADDY®: “Gullah: The Voice of an Island” by Tori Jordan, Coastal Carolina University

AAF Greenville          

  • Silver ADDY®: “2014 Book Sale Integrated Campaign” by Jackson Marketing
  • Student Gold ADDY®: “Literary Foodie book series” by Rebekah Rhoden, Anderson University
  • Student Gold ADDY®: “AIGA screen printed posters” by Justin Parker, Anderson University

AAF Hampton Roads

  • Silver ADDY®: “EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project” by Grow / Heat / Google Creative Partnerships
  • Silver ADDY®: “Nike Phenomenal Shot: A Google Art, Copy & Code Project” by Grow / Wieden + Kennedy / Mindshare / Google Creative Partnerships
  • Student Gold ADDY®: “Diner” by Hillary Severson & Will Luck, The Robertson School of Media & Culture at VCU
  • Student Silver ADDY®: “Woody Guthrie Exhibition Catalog” by Sandra Connors, Old Dominion University
  • Student Silver ADDY®: “Kiwi” by Sam Case, Morgan, The Robertson School of Media & Culture at VCU

AAF of the Midlands

  • Gold ADDY®: “Revolution: The Rise of the Swamp Fox” by James Quantz Jr Photography
  • Silver ADDY®: “South Carolina Education Lottery Instant Replay TV Campaign” by Mad Monkey
  • Student Silver ADDY®: “Ravel” by Kristmar Muldrow, University of South Carolina

AAF Roanoke

  • Gold ADDY®: “CAUS 50th Box Set” by FourDesign / Virginia Tech
  • Silver ADDY®: “For Others” by Abandon Films
  • Silver ADDY®: “CCC Christmas Card – Rail Car” by Corrugated Container Corporation
  • Student Gold ADDY®: “Hungry Hill Farm” by Brittany Yang, Liberty University
  • Student Gold ADDY®: “Royalty” by Emily Hoover, Kelly Byers, Brianna Nissen, Liberty University
  • Student Silver ADDY®: “Dreams” by Qingchuan Lu, Liberty University
  • Student Silver ADDY®: “Hungry Hill Farm” by Brittany Yang, Liberty University
  • Student Silver ADDY®: “Feathered” by Joanna Garcia, Liberty University
  • Student Silver ADDY®: “Coho Creative Identity Package” by Courtney Hostetter, Liberty University
  • Student Silver ADDY®: “Dumbo’s Flight” by Jenna Pearce, Liberty University
  • Student Silver ADDY®: “A Walk in the Forest” by Eric Carson, Liberty University
  • Student Silver ADDY®: “Marigolds” by Shawna Hession, Radford University
  • Student Silver ADDY®: “History of Graphic Design” by Peter Mattox, Radford University

AAF Southwest Virginia

  • Student Gold ADDY®: “Texting and Driving” by Kelsey Hubbard, Emory & Henry College

Triangle Ad Fed / Raleigh-Durham

  • Gold ADDY®: “Hidden Treasures: 2015 NC Public Power Calendar” by ElectriCities Strategic Communications
  • Gold ADDY®: “Dreamscapes Series” by Jimmy Williams Productions
  • Gold ADDY®: “Carolina Ballet Poster Campaign” by Clean Design
  • Gold ADDY®: “Lowe’s – Get Medieval On Your Yard” by Junction Road Pictures
  • Gold ADDY®: “Lowe’s – Get Medieval On Your Yard” by Junction Road Pictures
  • Silver ADDY®: “Carolina Ballet Dracula Poster” by Clean Design
  • Silver ADDY®: “Invisible Siege” by 521 Studies
  • Silver ADDY®: “Vitamin T Project Manager Mania” by Centerline Digital
  • Silver ADDY®: “Live Life to the Funnest: A Field Guide to Adventure” by ElectriCities Strategic Communications
  • Silver ADDY®: “Live Life to the Funnest: A Field Guide to Adventure” by ElectriCities Strategic Communications
  • Silver ADDY®: “Currents Digital Magazine” by The Publicus Community

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information visit www.AAF.org.

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

Steve Hall Named 2015 American Advertising Federation’s Distinguished Advertising Educator


WASHINGTON, D.C. — Steve Hall, Lecturer in Advertising and Director of Advertising Career Services for the Department of Advertising at the University of Illinois, was chosen as the 2015 American Advertising Federation (AAF) Distinguished Advertising Educator. For the past 23 years, Steve Hall has inspired students, inside and outside of the classroom, as a professor and as the faculty advisor for the largest chapter in the AAF collegiate network.

Awarded annually, the Distinguished Advertising Educator Award recognizes the best advertising professors in the United States. Nominees for the AAF Distinguished Advertising Educator Award must demonstrate excellence in teaching and student advisement, a record of scholarly research, publications and professional experience as well as active involvement in advertising organizations, the industry, academia and the community.

Hall’s career and passion for advertising began like that of many of his students: in a University of Illinois classroom, where he earned a BS in Business Administration and Marketing and an MS in advertising. In 1996, he published “Advertising in Contemporary Society: Perspectives Toward Understanding” through the University of Illinois Press and is an active speaker on topics related to advertising education. As Director of Career services for the university’s Charles H. Sandage’s Department of Advertising, Hall has been a consistent mentor to students and helped launch a number of successful advertising careers. By leveraging his connections in the advertising industry, Hall has consistently created opportunities and experiences for his students that go far beyond the classroom, effectively meshing the advertising theories he teaches with the reality of the marketplace. In addition to advising his school’s National Student Advertising Competition (NSAC) team, Hall is actively involved in professional organizations, including the AAF where he currently serves on the National Education Executive Committee.

Hall will be honored at the NSAC luncheon on June 12, 2015, as part of the AAF’s national conference, ADMERICA, which will take place at Caesar’s Palace in Las Vegas, Nevada. Every year the conference brings leading advertising professionals, agencies, clients, media companies and college students under one roof for education, inspiration, innovation, collaboration and celebration of the advertising industry. The conference also showcases the industry’s best work in the American Advertising Awards, and future talent with the NSAC finals and Diversity Achievement and Mosaic Awards. For more information about ADMERICA and to register for the conference, please visit www.admericaaaf.org.

About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit membership.aaf.org.

And the 2015 District 3 NSAC Winner is…


Congratulations to the 2015 District 3 NSAC Winner, the University of North Carolina! And Congratulations to all the schools and students for an amazing job on their Pizza Hut campaigns. Good luck to the UNC School of Journalism and Mass Communication as they prepare for the Semi-finals!

Final results:

  1. University of North Carolina
  2. University of Virginia
  3. University of South Carolina
  4. Washington & Lee
  5. James Madison University
  6. Liberty University
  7. Appalachian State University
  8. Clemson
  9. Virginia Military Institute
  10. The Art Institute of Washington

Additional Awards:

  • Best Research: University of Virginia
  • Best Creative: Washington & Lee
  • Best Presenter: Nicole Pelligrino

Want more photos of the event? Check out our #d3nsac on Instagram!

Early bird rate ends April 15 for AAF’s national conference, ADMERICA


ADMERICA is the American Advertising Federation’s National Conference on Advertising where our industry comes together for education, inspiration, innovation, collaboration and celebration. ADMERICA presents a wonderful opportunity for attendees to come together, learn and discuss the latest developments in our industry – from new digital technologies to creative content development. Take advantage of the various educational opportunities through professional development seminars, workshops and keynote sessions.

Maximize your networking opportunities at the Chair’s Reception, and rub shoulders with this year’s stellar line-up of speakers. Celebrate achievement at the Diversity Achievement and Mosaic Awards and the American Advertising Awards. Honor our outstanding volunteers at the AAF’s Salute to Achievers luncheon, as well as anticipate our industry’s future as we watch the many talented college students compete in the National Student Advertising Competition sponsored by Pizza Hut.

Early bird rate ends April 15: Register Now

Calling all high-school students!


Applications are now being accepted for AdCamp! This 6-day summer program provides students the opportunity to visit top agencies, develop a real ad campaign, and explore a potential career in advertising. Your ideas. Your summer. Your future. Read more information.

National Student Advertising Competition — Call for judges


The AAF is looking for judges for the 2015 National Student Advertising Competition. If you are interested in judging, please complete the NSAC Judge Application form. Judges are needed for regional competitions throughout the AAF’s 15 districts as well as for the virtual district, which will take place April 1 to 19 and for the NSAC semi-finals on May 4 and 5. Potential judges should be advertising or marketing professionals with at least 10 years of experience in the industry. The 2015 National Student Advertising Competition is sponsored by Pizza Hut.

Source: AAF SmartBrief

AAF and Points of Light Youth and Family Division, generationOn Announce Partnership at 22nd Annual Advertising Hall of Achievement


WASHINGTON, D.C. – November 18, 2014 – The American Advertising Federation has announced, today, a nationwide partnership with generationOn, the youth and family division of Points of Light, elevating the impact of youth service through a unique mentorship and creative development program at the Advertising Hall of Achievement Induction Ceremonies and Luncheon in New York City. Aligned with youth development research, generationOn meets kids and teens where they are and seeks to engage them across a spectrum of service, service-learning and youth leadership development programming.

Celebrity Youth Ambassador for generationOn, and member of the Advertising Hall of Achievement Class of 2012, Max Page, unveiled that through this partnership, generationOn service clubs with members ages 5-18, will be paired with AAF’s vast network of over 200 college chapters to develop an advertising campaign to amplify youth public service programs across the country and make a larger impact in the lives of the people in our communities.

Daniel Horgan, Executive Director, generationOn, said, “We are thrilled to be partnering with AAF to expand the support that we can provide our youth service club network.  Kids and teens around the country are actively planning and implementing hundreds of service projects addressing critical social issues.  AAF’s advertising support will help amplify these projects and maximize both volunteer engagement and community impact.”

Rich Stoddart, CEO, Leo Burnett North America; AAF Chairman of the Board and member of the Advertising Hall of Achievement Class of 2002, will be spearheading the first program this Spring in partnership with AAF College Chapter, University of Illinois, and the generationOn Jordan Creek Kids Care Club.

“We are using the power of advertising to create new opportunities for Hall of Achievers to give back, connecting them with our AAF college advertising students, giving them practical experience and in turn helping teams of generationOn kids and teens begin a life of community service and an appreciation for advertising,” said AAF President and CEO, James Edmund Datri.

Members of the Advertising Hall of Achievement, a group with exceptional dedication to public service while fostering young talent in the industry, will mentor the partnership — providing professional advice, oversight, and creative support. This illustrious group includes 153 members with expertise spanning the entire spectrum of the advertising industry including clients, agencies and media. The Hall has long been the gold standard in recognizing the leading young advertising professionals age 40 and under, and is operated by the American Advertising Federation, the same organization that operates the Advertising Hall of Fame.

This announcement followed the induction of Lauren Connolly, BBDO New York; Sarah Hofstetter, 360i; Ross Martin, Viacom Media Networks; Erika Nardini, AOL; Elias Plishner, Sony Pictures Entertainment; Bozoma Saint John, Apple iTunes and Beats Music and Jennifer S. Warren, RadioShack into the Advertising Hall of Achievement.

For more information please visit www.membership.aaf.org or call 800-999-2231.

About generationOn

generationOn is the global youth service movement igniting the power of kids and teens to make their mark on the world. As Points of Light’s youth and family division, generationOn inspires, equips and mobilizes youth to take action through generationOn service clubs, youth leadership programming, campaigns and days of service. It also provides tools and resources to youth, families, educators, and youth practitioners to help kids and teens change the world and themselves through service. For more information, visit www.generationOn.org.

About Points of Light

Points of Light – the largest organization in the world dedicated to volunteer service – mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages more than 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it matters most. For more information, go to www.pointsoflight.org.

About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.membership.aaf.org.

Governor’s Message November 2014

Andrew Evans

With American Advertising Awards take-in days fast approaching, we’re all focused on attracting entries, marketing our competitions and trying to raise as much money as we can through our events.

And there are some great ideas out there. Some clubs are starting People’s Choice competitions to create a new award – and attract new sponsors. Others are finding new and better ways to reach out to their members, and community at large, to solicit entries. Please make sure that you’re sharing your ideas and best practices so we can all benefit from the ideas generated here in D3. Our willingness to collaborate is one of the things that make us mighty.

While much of the focus is on the awards, I’d like to bring your attention to a few other things going on around the district and the AAF.


Membership drive continues. We’re moving in the right directions. Get the latest membership development tip from the AAF Council of Governors. And if you have a membership retention or recruitment strategy that’s working well for your club, please share it with me, so I can share it with the members of the COG.


There seems to be a lot of program and speaker sharing happening and that is wonderful to see. Programs are what keep members coming back to their local clubs year after year.

Have you polled your membership to measure their satisfaction with the programs you provide? Coming up on mid-year, you may want to consider that to help you plan for the spring, finish the year strong, and set your club up for lots of renewals next year.


Please keep the AES fund in mind as you go through the holiday season. While our fundraising drive will officially launch in January, it’s never too early to start raising donations from your board members and club members. Remember, this fund makes it possible for our District 3 NSAC Competition to be available free to our competing students. While it doesn’t cover all of the expenses related to the NSAC, every dollar we can raise makes an impact.

Mosaic Award

The American Advertising Federation and District Two are now accepting nominations and entries for the 2015 Diversity Achievement & Mosaic Awards (DAMA)—a unique award ceremony that celebrates the successful diversity and inclusion efforts within the advertising industry.

Once again, DAMA will be held in conjunction with ADMERICA, AAF’s National Conference, and will take place on June 11, 2015 at Caesars Palace in Las Vegas.

You and your work could be added to the prestigious list of honorees who have made significant contributions to promoting diversity and inclusion in advertising.

Enter your work in one of the following categories:

Mosaic Award

  • Multicultural Advertising Campaign
  • Student Multicultural Advertising Campaign
  • Multicultural Digital Campaign
  • Multicultural Student Programs
  • Multicultural Talent In Advertising
  • Multicultural Traditional Media Usage
  • Supplier Diversity
  • Workforce Inclusion

Diversity Achievement

  • Corporate Leader
  • Educator
  • Industry Career Achiever
  • Trendsetter
  • Industry Influential
  • Role Model

Thank you all for the hard work you’re putting in to making your clubs so successful!


Election Changes Legislative Landscape

D3 Logo

Republicans won a sweeping victory on Election Day winning control of the U.S. Senate, increasing their majority in the House of Representatives and raising the number of states with a Republican Governor by three to 31.

As of this writing, Republicans hold 52 Senate seats to 43 for the Democrats with two Independents.  Three races remain undecided.  Democratic incumbent Mark Warner looks likely to win in Virginia and Republican challenger Dan Sullivan in Alaska.  In Louisiana, there will be a December 6 runoff between incumbent Senator Mary Landrieu (D) and challenger Rep. Bill Cassidy (R).

Republicans may now control the Senate and its agenda, but Democrats still have significant power to influence and block action through use of the filibuster.  Sixty votes will be needed to pass any major piece of legislation since that is the number of votes needed to invoke “cloture,” the only process available to end a filibuster and force a vote on an issue.

In the House, some races are still undecided, but Republicans will have at least 243 members, which would be their largest number since at least 1928.

Memberships of the committees important for advertising will not be set for some time but many of the future leaders are already known.  Senator John Thune, R-S.D., will be the new chairman of the Senate Committee on Commerce, Science and Transportation.  On the House side Representative Fred Upton, R-Mich., will remain as chairman of the House Energy and Commerce Committee.  In a rare loss for Republicans, Representative Lee Terry, R-Neb., who chaired the subcommittee on Commerce, Manufacturing and Trade with jurisdiction over the Federal Trade Commissionand most advertising issues was defeated.

Possible Tax Reform In the New Congresss

In the immediate aftermath of the election Republican leaders and President Obama are pledging cooperation on a number of issues of mutual interest. One of the most prominent of these is tax reform.

As AAF members know, major corporate tax reformplans were introduced a year ago by the chairmen of the House and Senate tax writing committees.  Both of those proposals would have dramatically reduced the corporate tax rate while simultaneously eliminating many tax deductions and preferences.  In both plans only 50% of advertising expenses could be deducted in the first year.  The remaining amount would then be amortized over time – five years in the Senate version, ten years in the House.  The Joint Tax Committee estimates the House version would raise $169 billion over ten years.

The plans were bipartisan as the then-chairman of Senate Financewas Democrat Max Baucus of Montana and the chairman of House Ways and Meansis Republican Dave Camp of Michigan.  Senator Baucus left the Senate to become U.S. Ambassador to China and Representative Camp is retiring at the end of the Congressional session, so both Committees will have new leaders in the new session.

Senator Orrin Hatch, R-Utah, will chair the Senate Finance Committee.  Representatives Kevin Brady, R-Texas and Paul Ryan, R-Wis., are expected to compete to be the new chair of Ways and Means.

Fortuitously, representatives of the Utah advertising industry, including AAF-Utah, recently met with Senator Hatch to discuss the importance of maintaining full current year deductibility of advertising expenses.  Representative Ryan has talked about the need for tax reform to address both corporate and personal income taxes, so that may influence how the issue is addressed as well.

On a related note, The Center for American Progress, a liberal leaning public policy research and advocacy organization, has endorsedthe amortization of a portion of advertising costs over a period of time.  While not making a specific recommendation, the report specifically references Ways and Means Chairman Camp’s plan.  The Center’s report does acknowledge that the influx of revenue would be short-term since businesses would still eventually be able to deduct the full 100% of their advertising expenses.

AAF will continue to work with our nationwide grassroots network to educate lawmakers on the importance of maintaining the full current year business tax deduction for advertising expenses.

Possible Illinois Tax Threat

Not all the action will be in Washington, DC.  At least one new governor bears watching.  Early in his campaign Bruce Rauner (R), the governor-elect of Illinois released a plan to modernize the state sales tax by extending it to many services.  Potential taxable services listed included sales of advertising time and space on billboards, radio and TV, as well as advertising agencies.

AAF will work with our Illinois members to contact the Rauner administration to explain the importance of advertising to creating jobs and economic activity in the state.

FCC Continues to Safeguard Emergency Alert System

One year ago, the Federal Communications Commission issued an Enforcement Alert warning that “Any transmission, including broadcast, of the EAS Attention Signal or codes, or a simulation of them, under any circumstances other than a genuine alert or an authorized test of the EAS system violates federal law and undermines the important public safety protections the EAS provides.”

The Commission has begun to take actions against violators.  While AAF is not aware of any enforcement actions against advertisers, the Commission does consider broadcast advertising to be programmatic material subject to this warning.  AAF members should be aware of this Alert and take care not to be in violation.


Source: Government Report: November 11, 2014

© AAF District 3