NSAC

The 2017 District 3 National Student Advertising Competition Has Begun!

TaiPei_Logo

About the NSAC[2]

The winning 2016 District 3 Team from University of Virginia

PARTICIPATE IN THE 2017 DISTRICT 3 NATIONAL STUDENT ADVERTISING COMPETITION
Over the last 43 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. At the same time, 43 real-world companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The 43rd sponsor of the AAF’s NSAC is Tai Pei.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Tai Pei and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing and retail campaign to help make the Tai Pei brand and products relevant to younger Millennial consumers (spanning from college-aged thru mid-20s). The regional finalists will then be narrowed down to the top eight teams during the semi-finals, and advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at New Orleans, Louisiana June 7 – 10, 2017.

This year’s district competition will take place on April 8th at the Hilton Garden Inn, Cary-Raleigh and events will stretch across the full day leading up to an evening awards ceremony to honor the best in advertising from students in District 3.

For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or d3nsac@gmail.com.

UVA wins 2016 NSAC Competition.

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FOR IMMEDIATE RELEASE

 

University of Virginia Wins 2016 National Student Advertising Competition for Snapple

Blaise D’Sylva, VP Media at Dr Pepper Snapple Group announced the University of Virginia as winner of 2016 NSAC.

 

ANAHEIM, CA, Jun. 6, 2016—Tasked with creating an integrated marketing campaign for Snapple to expand its consumer base, the University of Virginia’s (District 3) creativity came out on top as they bested seven other collegiate teams to win the American Advertising Federation’s (AAF) 2016 National Student Advertising Competition (NSAC). Blaise D’Sylva, VP Media at Dr Pepper Snapple Group announced the winning team earlier today.

West Texas A&M (District 10) and Ringling College of Art + Design (District 4) were awarded second and third place, respectively, at the NSAC national finals, which took place during the AAF’s annual national conference, ADMERICA, at the Disneyland Resort in Anaheim, CA.

“The NSAC is a fantastic opportunity for students to apply everything they have learned in the classroom into a real-world practical situation,” said Blaise D’Sylva, VP Media, Dr Pepper Snapple Group. “Nothing prepares you better for what it’s like in the advertising business than participating in what essentially is a new business pitch by creating a fully integrated marketing plan.”

This year, corporate sponsor Snapple challenged student teams to develop innovative business solutions to enable the brand to better connect with audiences across the United States and expand consumer reach. After creating a written campaign proposal and 20-minute presentation, winning its AAF district competition and advancing from semi-finals to the finals, the University of Virginia was selected as the overall national champion with their “That’s the Stuff” campaign. Other finalists included The George Washington University, Webster University, Purdue University-Calumet, St. John’s University, West Texas A&M University, the University of California Berkeley and Ringling College of Art + Design. Judges for the final competition included executives working on the Snapple brand at the Dr Pepper Snapple Group and from its creative agency Deutsch Los Angeles.

“The Snapple Brand team is thrilled to have partnered with the NSAC and students from across the country,” said Dave Falk, Vice President Brand & Content Marketing, Dr Pepper Snapple Group. “With this unique experience, students have had to tackle a real business case through analytics, research, creativity and team collaboration. The Snapple case competition has been a great experience for us as a brand team and more importantly gives students a-hands on experience and appreciation for the hard work that goes into advertising campaigns.”

In addition the national title, prizes were awarded by the NSAC research partners in recognition of exceptional work throughout the competition. AdMall for Agencies awarded the University of Virginia for its superior use of market research and Ringling College of Art + Design was recognized for the Best Plans Book by Simmons Research. Finally, Amanda Koontz from West Texas A&M University received the AAF District 7 Bolton-MacVicar Best Presenter Award.

For more information about the National Student Advertising Competition, please contact Laetitia Brock via email or by phone at (202) 898-0089. Or, visit the AAF’s website  to learn more.


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The 2016 District 3 National Student Advertising Competition Has Begun!

2015 Winning Team

The 2016 D3 National Student Advertising Competition, which will be held on April 8, 2016, requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Snapple and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing campaign for Snapple as it looks to grow household penetration. In the first round of the competition, each student team will present its campaign virtually or in person in one of the AAF’s districts. The 18 semi-finalists will then be narrowed down to the top eight teams, which will advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at Disneyland Hotel in Anaheim, California, on June 4-7, 2016.

The 2016 District 3 Schools include:

  • Washington & Lee University
  • Liberty University
  • Clemson University
  • University of South Carolina
  • James Madison University
  • University of North Carolina – Chapel Hill
  • Art Institute of Washington
  • Appalachian State University
  • Virginia Military Institute
  • University of Virginia

For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or d3nsac@gmail.com .

 

AAF Announces 2016 National Student Advertising Competition Sponsor, Snapple

snapple-bottles

WASHINGTON, DC (July 1, 2015)—Partnering with another iconic American brand, the American Advertising Federation (AAF) is excited to announce Snapple as the corporate sponsor for the 2016 National Student Advertising Competition (NSAC).

The 2016 NSAC will require each AAF college chapter team to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world advertising challenge currently faced by Snapple.  Dr Pepper Snapple Group based in Plano, Texas, is the third largest non-alcoholic beverage company in the US. 

Annually, approximately 150 campuses participate in the educational program, representing a few thousand college students. In the first round of the competition, each student team will present its campaign virtually or in person in one of the AAF’s districts. The 18 semi-finalists will then be narrowed down to the top eight teams, which will advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at Disneyland Hotel in Anaheim, California, June 4-7, 2016.

“Dr Pepper Snapple Group has a long tradition of supporting educational opportunities for college students,” said Melissa Wong, Assistant Vice President, Mosaic Center and Education Services of the American Advertising Federation. “The sponsorship of the AAF’s National Student Advertising Competition is an initiative for Dr Pepper Snapple Group to show its commitment to youth education. Not only will Snapple gain invaluable new marketing insights to tap into the millennial market, but they are helping the next generation of marketers and advertisers develop the critical research, analytical and creative skills they will need to launch a successful career in the industry.”

This year’s campaign objective will be to develop a fully integrated marketing campaign for Snapple as it looks to grow household penetration.

“We’re thrilled to be able to provide students an opportunity to use what they’ve learned to help solve a real business issue for Snapple,” states Brent Chism, Snapple Brand Director. “We can’t wait to see what ideas and solutions the students can come up with to help us better connect with our audiences.”

To learn more about AAF college chapters and how to participate in the NSAC, please visit membership.aaf.org.


About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit membership.aaf.org. For the latest news and updates, connect with us on Facebook and follow us on Twitter.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott’s, Mr & Mrs T mixers, Peñafiel, Rose’s, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.

And the 2015 District 3 NSAC Winner is…

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Congratulations to the 2015 District 3 NSAC Winner, the University of North Carolina! And Congratulations to all the schools and students for an amazing job on their Pizza Hut campaigns. Good luck to the UNC School of Journalism and Mass Communication as they prepare for the Semi-finals!


Final results:

  1. University of North Carolina
  2. University of Virginia
  3. University of South Carolina
  4. Washington & Lee
  5. James Madison University
  6. Liberty University
  7. Appalachian State University
  8. Clemson
  9. Virginia Military Institute
  10. The Art Institute of Washington

Additional Awards:

  • Best Research: University of Virginia
  • Best Creative: Washington & Lee
  • Best Presenter: Nicole Pelligrino

Want more photos of the event? Check out our #d3nsac on Instagram!

National Student Advertising Competition — Call for judges

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The AAF is looking for judges for the 2015 National Student Advertising Competition. If you are interested in judging, please complete the NSAC Judge Application form. Judges are needed for regional competitions throughout the AAF’s 15 districts as well as for the virtual district, which will take place April 1 to 19 and for the NSAC semi-finals on May 4 and 5. Potential judges should be advertising or marketing professionals with at least 10 years of experience in the industry. The 2015 National Student Advertising Competition is sponsored by Pizza Hut.

Source: AAF SmartBrief

AAF Announces Pizza Hut as 2015 NSAC Sponsor

Pizza Hut is the 2015 NSAC Sponsor

WASHINGTON, D.C. – This week, the American Advertising Federation (AAF) announced Pizza Hut as the 2015 sponsor of the National Student Advertising Competition (NSAC).

According to Oracle, annual spending power among millennials will have eclipsed that of the boomers by 2018. Their ever-increasing influence, coupled with their extensive first-hand knowledge of social media and usage of mobile technology, has attracted Pizza Hut to sign on as a corporate sponsor for the AAF’s 2015 National Student Advertising Competition.

Each year, a few thousand students across 150 college campuses compete to solve a marketing challenge for a corporate sponsor through the NSAC, allowing brands like Pizza Hut to get marketing insights directly from students trained in the art and science of advertising. Pizza Hut previously sponsored the NSAC in 1997, and the AAF team is thrilled to partner with the brand once again.

“Pizza Hut is in position for another wave of tremendous growth and we’re looking forward to partnering with the American Advertising Federation and being the focus assignment of more than 2000 students across 150 college campuses,” states Doug Terfehr, Director, Public Relations, Pizza Hut. “The pizza landscape continues to evolve and Pizza Hut has a track record of leading evolutions like this. We can’t wait to see what ideas and solutions the students come up with to help us better serve our customers in 2015 and beyond.”

The 2015 NSAC will require AAF college chapter teams to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world case study, co-authored by Pizza Hut and the AAF Education Services department. Each student team will first compete virtually or in person at the district level in one of the AAF’s 15 districts or the virtual district. Following the semi-finals in May, the top eight teams will advance to the national level where each will pitch their campaign in front of client judges to win the national title during the AAF’s National Conference, ADMERICA!, at Caesar’s Palace in Las Vegas, Nevada, June 10-13, 2015.

“Both the advertising landscape and the consumers have changed dramatically over the past 17 years since we last worked with Pizza Hut on the National Student Advertising Competition, and the AAF is equally as excited to see what new innovative ideas the students have in store for this iconic fast food brand,“ said Constance Cannon Frazier, Chief Operating Officer, American Advertising Federation. “I want to thank Pizza Hut for supporting the future of the advertising industry by providing our students with yet another exciting marketing challenge.”

To learn more about AAF college chapters and how to participate in the NSAC, please visit www.aaf.org/education.

About the American Advertising Federation
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising”. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.

Pizza Hut, Inc.
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. In 2014, Pizza Hut was named the Harris Poll Equitrend® Pizza Brand of the Year and was the recipient of the Innovation and Leadership in Advertising Award from the American Advertising Federation, 10th District. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 56 years ago in Wichita, Kansas, and today operates more than 14,000 restaurants in more than 100 countries. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children’s literacy program used in more than 620,000 classrooms nationwide. To order online from Pizza Hut, visit PizzaHut.com.

Support the D3 NSAC Team at ADmerica!

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Our District 3 National Student Advertising Competition winners, Team Helix, will be presenting to Mary Kay at ADmerica on Thursday the 29. Doors will open at 7AM in Royal Palm Salon VII-X and the presentation will start at 7:10AM at 7 am. Please join our District 3 representatives and cheer on our winning team!

NSAC Regional Judges Wanted

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There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client. The National Student Advertising Competition provides that opportunity for hundreds of students.

Every year a corporate sponsor provides a case study. Students research the product and its competitors, identify potential problem areas and devise a complete integrated marketing campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

This is where you come in. Before narrowing the teams down to the 8 finalists that will compete for the national title during ADMERICA! in Boca Raton, Florida, each AAF district hosts a regional competition. AAF is currently recruiting a few judges—advertising professionals like you with significant experience in the marketing or advertising industry—to evaluate the students’ plans books and presentations during the regional competitions in April 2014.

If you are interested in judging, please complete and submit this form.

Mary Kay Sponsors 2014 National Student Advertising Competition

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WASHINGTON DC – For the 41st annual National Student Advertising Competition (NSAC), the American Advertising Federation (AAF) is excited to announce Mary Kay Inc. as its 2014 client sponsor. Utilizing a force of more than three million Independent Beauty Consultants, Mary Kay is a top beauty brand and direct seller with more than 200 premium products sold in more than 35 countries around the world.

The NSAC requires AAF college chapter members to develop a 26-page marketing campaign and a 20-minute presentation in response to a real-world case study co-authored by the Mary Kay marketing team and the AAF Academic Division. The case study will focus on the Mary Kay brand as it relates to expanding its footprint with the 18-25 year old market with the launch of products designed especially for this age group. Each student team will first participate at the district level and then winning district teams will advance to the semi-finals. From there, eight teams will compete at the final, national round of competition. This national competition will take place in conjunction with AAF’s annual national conference ADMERICA!, which will be held in Boca Raton, Fla., May 28-30, 2014.

“We’ve developed several product lines specifically for the college-age woman, and that’s why we’re so thrilled to partner with the American Advertising Federation and sponsor the National Student Advertising Competition. What better way to expand our footprint with this demographic than to engage some of the brightest and most innovative student marketers in ad clubs across the country,” said Sheryl Adkins-Green, chief marketing officer of Mary Kay Inc. “This year marks Mary Kay’s 50th anniversary and Mary Kay has never looked better. From exciting products to the energy of our independent sales force, Mary Kay has tremendous momentum and we’re more attractive than ever before to this booming millennial market. We’re excited to see Mary Kay through the eyes of the students as they develop strategies and creative ideas to market to their own peer group!”

The AAF has 15 districts with over 200 college chapters. Last year, 148 AAF college chapters competed at the district level, and it is anticipated that that number will increase for 2014.

“Mary Kay is a renowned cosmetic brand with beauty products in over 35 countries around the world. Furthermore, they are one of the most successful direct selling companies in American history. When they agreed to partner with the AAF as a sponsor of the NSAC, we were thrilled to have the opportunity to present our AAF college chapters with a unique case study from such an iconic brand – and a company that has transformed the lives of thousands of women globally,” commented Constance Cannon Frazier, chief operating officer, AAF. “The AAF and Mary Kay are anxious to see what new innovative ideas the students have in store to target the millennial market. Year after year, the quality of work and level of creativity surpasses the previous year, and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.”

To learn more about how to start an AAF college chapter and participate in the NSAC, please visit www.aaf.org/education.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. To learn more or to locate a Mary Kay Independent Beauty Consultant in your area, please visit marykay.com.

About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C. and acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago, Washington and New York.

© AAF District 3