The 2016 District 3 National Student Advertising Competition Has Begun!

2015 Winning Team

The 2016 D3 National Student Advertising Competition, which will be held on April 8, 2016, requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Snapple and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing campaign for Snapple as it looks to grow household penetration. In the first round of the competition, each student team will present its campaign virtually or in person in one of the AAF’s districts. The 18 semi-finalists will then be narrowed down to the top eight teams, which will advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at Disneyland Hotel in Anaheim, California, on June 4-7, 2016.

The 2016 District 3 Schools include:

  • Washington & Lee University
  • Liberty University
  • Clemson University
  • University of South Carolina
  • James Madison University
  • University of North Carolina – Chapel Hill
  • Art Institute of Washington
  • Appalachian State University
  • Virginia Military Institute
  • University of Virginia

For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or .


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