Conference Schedule

Friday, August 6, 2021

By invite only. Attendees will include Governor, Lt. Governor, Treasurer, Chair, NC State Governor, SC State Governor and VA State Governor.

Duration: 30 Minutes (By Invite Only)

By invite only. Attendees will include the entire District 3 Board of Directors.

Duration: 1 hour (By Invite Only)

Speakers: District 3 State Governors

Required session for all club presidents. Vice-Presidents/President-Elects are also highly encouraged to attend. Learn what to prepare for as an incoming or returning club president to ensure your year is successful.


Duration: 45 Mins (Max 100 Attendees)

Keynote Speaker: Walt Barron, Managing Director at McKinney

Join us for our official opening event for the 2021 D3 Leadership Conference. This event will include a welcome from our Governor, Lenza Jolley, followed by a special keynote presentation from Walt Barron, managing director at McKinney.

Walt joined McKinney in 2005 as an account planner from McGarrah Jessee after being a Capitol Hill reporter during the Clinton years. He brought experience working on brands like Whataburger, Zatarain’s, and Shiner Beer. From 2015 through 2021 he served as Chief Strategy Officer where he brought insight and ideas to our clients with a collaborative and humble approach to iconic brands like ESPN, fast-moving technology companies like Samsung and complex retail operations like Choice Hotels. In 2021, Walt was named Managing Director where he will continue to deliver his thoughtful insights to both prospective clients and the McKinney teams. Walt is a native of the Volunteer state and a graduate of Davidson College and the VCU Brandcenter.

Duration: 2.5 Hours

Join us as we salute the accomplishments of District 3 clubs and leaders and announce the winners of the 2021 Quality Club of the Year competition.

Duration: 1 Hour

Saturday, August 7, 2021

Required District 3 Board of Directors and at least two voting members from each club. All attendees welcome and encouraged to attend. Agenda and financials will be sent out prior to meeting.


Duration: 1-1.5 hours

How does an advertising club in a small market continue to have a membership of over 100 members? Join us and hear from the Midlands leaders who had an instrumental role exceeding their goal and continue to see their rosters grow.

Duration: 45 Mins

Join us as we teach you not only how to run your club like a business, but how to prepare a budget that will work best as we transition back to in-person events after a virtual year.

This session is sponsored by Chernoff Newman. 

Duration: 45 Mins

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Ad Club competitions. Learn how to plan for an in-person gala after a virtual year, and best practices for hosting a successful awards show.

Duration: 1 hour

Duration: 30 Min
Duration: 1 Hour

District 3 Quality Clubs Chair, Rashell O’Neal, will go over the rules and prizes for the 2021-2022 competition and help all club leaders learn how they can become the next District 3 Quality Club winner.

Duration: 45 Mins

What will the new normal be for programming and events after COVID-19? With hybrid meetings being the new norm, learn how to navigate and plan programs and events with both virtual and in-person attendance.

Duration: 45 Mins

Join us for a panel discussion with members of the AAF Council of Governors to learn how clubs can utilize all AAF resources National has to offer.

Duration: 45 Mins

In Club Roundtable Discussions, hear from club leaders as they discuss the integral parts of AAF, such as club operations, programming, and membership.

Duration: 45 Mins

Join us for happy hour at the hotel to wrap up our 2021 District 3 Conference. Dinner will be on your own.

Duration: 1 Hour 

Note: Schedule may be subject to change.

Thank you to our conference sponsors

Anonymous donor in honor of Bill Houck, Sr. Past D3 Governor & President of AAF Roanoke​

In-Kind Sponsors