Month: August, 2012

AAF of the Midlands and AAF District 3 Award Scholarships to Diversity Internship Program Recipient

Columbia, S.C.—The American Advertising Federation (AAF) of the Midlands selected Taliyah Wolff to complete the 2012 AAF of the Midlands Diversity Internship Program. Douglas Broadwater, AAF District 3 Diversity Chairman awarded her with a $500 scholarship at a ceremony at Eau Claire High School. Wolff was also awarded AAF District 3’s $1,000 Diversity Scholarship.

AAF District 3 Diversity Chairman Douglas Broadwater, who oversees the club’s Diversity Initiative in South Carolina, North Carolina, and Virginia, was quoted as saying “We are committed to getting minorities involved in the field of advertising by recruiting the next generation of talent at the high school level.”

Wolff is a graduating senior at Eau Claire High School and is heading to the Art Institute in Charleston, S.C. to pursue a major in digital media and video production. She spent time in a week-long internship intensive, spending time at various advertising and marketing departments at firms including Chernoff Newman, SCANA and the Colonial Life Arena, shadowing staff members in their day-to-day tasks and getting a glimpse of what it’s really like to work in the advertising industry.

Wolff was chosen from a pool of applicants after she wrote an essay on “why a career in advertising interested her”. AAF of the Midlands and AAF District 3 accept applications each year from minority applicants between tenth and twelfth grade for the Diversity Internship Program. For the AAF District 3 Diversity Scholarship, Wolff was chosen from a pool of applicants from North Carolina, South Carolina and Virginia.

Applications for AAF of the Midlands’ 2013 Diversity Internship Program will be available at and through school guidance counselors beginning in November.

D3 Leadership Conference Schedule Announced!

Are you joining us for the D3 Leadership Conference in Roanoke August 10-12? Check out this first look at the weekend’s schedule!


1:00 pm, Registration Open
Lower Level Foyer/Lounge

1 – 2:30 pm, District 3 Executive Committee Meeting
Jefferson Board Room

2:30 – 4 pm, President’s Special Session: “The Toughest (Volunteer) Job You’ll Ever Love”
Presidents Workshop: The Business of Running a Successful Club
Harrison/Tyler Room
(For: All Club Presidents)

4:10 – 5 pm, ADDY® 101 Workshop: ” What No One Told You About Holding A Successful ADDY Competition and Gala”
ADDY® Awards Workshop
Monroe Room
(For: All Presidents, ADDY Chairs, and ADDY Committee Members)

5 – 6 pm, “Here’s to a Little Healthy Competition”
Introduction to our New D3 Club Development Initiative
Washington Lecture Hall
(For: All Conference Attendees)

6 – 6:30 pm, Break

6:30 – 7:30 pm, Keynote: “Ladies and Gentlemen … Wally Snyder!”
The AAF’s Advertising Ethics Initiatives
Washington Lecture Hall
(For: All Conference Attendees)

7:30 – 8:30 pm, Welcome Dinner
Garden Courtyard
(For: All Conference Attendees)

8:30 pm – until, VIP Challenge and Networking
(For: All Conference Attendees)


7:30 am, Registration/Continental Breakfast
Lower Level Foyer/Lounge

8:45 – 10 am, D3 Leadership Business Meeting
Business Meeting
Washington Lecture Hall
(For: All Conference Attendees)

10:10 – 11 am, “The Universe Explained (in 10 words or less)”
Communicating Value of AAF to Members, Prospects and Employers
Washington Lecture Hall
(For: All Conference Attendees)

11 – 11:30 am, “When All Else Fails, Buy Drinks”
Strategies for Board Recruitment, Engagement and Success Planning
Monroe Room
(For: Presidents, Executive Board Members, Nomination Chairs)

11:30 am – noon, “Stay Profitable, My Friends”
Developing a Plan for Fundraising and Sponsorships
Monroe Room
(For: Presidents, Sponsorship Chairs, Programming Chairs, ADDY Chairs)

Noon – 12:30 pm, Break/Networking
Lower Level Lounge

12:30 – 2 pm, “Let’s Talk Over Lunch” Lunch Keynote Featuring Clark Rector
Making Government Relations Work for You
Crystal Ballroom
(For: All Conference Attendees)

2:15 – 2:45 pm, “FREE BEER TOMORROW!”
Recruiting and Engaging Members
Monroe Room
(For: Executive Committee, Membership Chairs & Committees)

2:50 – 3:20 pm, “One Night Only!”
Planning Programs Your Members Want to Attend
Monroe Room
(For: Presidents, Program Chairs)

3:35 – 3:55 pm, Round Table: “The Kids Are Alright”
AD 2 Club Development
Monroe Room
(For: Executive Committee, Ad 2 Leadership)

3:35 – 3:55 pm, Round Table: “Color the Future of Our Industry”
Diversity Best Practices
Wilson Room
(For: Presidents, Diversity Chairs, Programs Chairs)

4 – 4:20 pm, Round Table: “Do Good Well”
Public Service Campaign Best Practices
Monroe Room
(For: Presidents, PSA Chairs, Ad 2 Leadership)

4 – 4:20 pm, Round Table: “You Were a Student Once, Too”
Education Initiatives and the NSAC
Wilson Room
(For: Executive Committee, Education Chairs)

4:25 – 4:45 pm, Round Table: “It Ain’t a Party, It’s a Fundraiser. (okay, maybe it’s a party too)
ADDY Best Practices
Monroe Room
(For: All Presidents, ADDY Chairs, and ADDY Committee Members)

4:25 – 4:45 pm, Round Table: “#getyourbutttothismeeting”
Creative Club Communications and Event Promotion
Wilson Room
(For: Presidents, Communication Chairs)

5:30 – 9 pm, Roanoke Agency Crawl and Dinner
Downtown Roanoke
(For: All Conference Attendees)

9 pm, Hospitality Suite Open


8 – 9 am, Networking Breakfast
Lower Level Lounge

9 – 10:30 am “How’d They Do That?”
National Club Achievement Best Practice Roundtables

9:00a – 9:20a
Round Table: Advertising Education
Round Table: Club Operations

9:20 – 9:40 am
Round Table: Communications
Round Table: Diversity

9:40 – 10 am
Round Table: Government Relations
Round Table: Membership Development

10 – 10:20 am
Round Table: Programs
Round Table: Public Service

© AAF District 3