Month: August, 2014

Tips for Successful Membership Growth and Retention

AAF of the Midlands - Membership

Membership growth and retention does not have a beginning, middle and an end. It is an ongoing process and should be included in every event, program and gathering of your current and future members. Keep this in mind as you continue to plan for the year ahead.

Each club needs to form a membership committee. 

The reason you need a committee is because there is a lot of work to be done and one person cannot do it all. The committee work should be divided up and include a person to:

  • Work with the board to determine your message, mission and “elevator pitch” about who you are and what your club does.
  • Assemble a list of potential members
  • Assemble a list of lapsed members
    • Organize a way to contact these people
      • Telephone calls?
      • Should members of the board make some calls on behalf of the club?
      • Letter from the president?
  • Coordinate with other committees on the board to encourage them to invite new members to join their committees
  • Set up and manage a membership table at all events

AAF Greenville Member Inducted into Legion of Excellence

Peyton Lewis

GREENVILLE, S.C. (August 26, 2014) — The American Advertising Federation District 3 (AAF D3) leadership committee recently selected Peyton Lewis as the newest member of the Legion of Excellence.

The Legion of Excellence is comprised of club members who have demonstrated continual dedication to and strong leadership for AAF D3. Lewis is a member of AAF Greenville, which she has been involved with since 1997, and is only the ninth person to earn this distinction since its inception in 1985.

Previously, Lewis served on her local board of directors as the AAF Greenville American Advertising Awards chair, public service chair, treasurer, vice president of programs and vice president of membership before serving two separate terms as president. Lewis then went on to serve as the AAF South Carolina state governor, AAF D3 treasurer, AAF D3 lieutenant governor and AAF D3 governor. Lewis has also been the Eastern Region treasurer, vice chair and chairman. “She really has done it all, with passion and dedication, too,” noted Allan Jenkins, Lewis’ friend and mentor.

Lewis is a Greenville native and graduate of Furman University. She began her advertising career at The Leslie Agency and has since worked for The Cliffs Communities and The Bounce Agency. Currently, Lewis is a vice president, account director at Erwin Penland.

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

Governor’s Message August 2014

Andrew Evans

Let me begin by thanking everyone who attended this year’s Leadership Conference in Greenville, SC, and congratulating you all on taking this step in your path to AAF success. I continue to believe that attending the Leadership Conference is the single most valuable activity we can take part in as members of our local club boards. It truly is how the small become mighty!

Let’s also heap boatloads of praise on our wonderful team of volunteers who helped pull the entire event together – especially our state governors from 2013-14: David Campbell (SC), Mike McTaggart (NC) and Chris Dodd (VA) and our host club AAF Greenville, as well as D3 Lt. Gov Corey Hudgins, Danielle Salley, Peyton Lewis, Whitney Hanna, Corey Brinkman, Elana Todt and all of our panelists, speakers, presenters and sponsors!

If you’d like copies of the presentations from the conference, please look on the D3 Google Drive, where we’re housing all kinds of cool club  resources. (And please take the online survey if you haven’t already. Your feedback will be key in planning an even better conference for next year.)

And watch for more resources coming your way from your D3 Committee Chairs, on Facebook and via the D3 website. There’s way too much going on to put in this one blog post.

As always, thank you for everything you’re doing to build your club and career.

-Ace

AAF Greenville Student Receives $1,000 District 3 Diversity Scholarship

Leah Garrett

The American Advertising Federation District 3 (AAF D3) leadership committee recently named Leah Garrett as the 2014 AAF D3 Diversity Scholarship recipient. Garrett will receive a check for $1,000 to be used for post-secondary education.

Garrett is a graduate of Woodmont High School and is enrolled at Oglethorpe University in Atlanta. At Woodmont, Garrett served as the editor of the “Cat Tales” yearbook and as president of the BETA club. Leah is also a member of her local AAF chapter’s Diversity Committee. To better her community, she works diligently with local charities and school initiatives to develop advertising campaigns.

Garrett’s English teacher, Selene McAllster, described her as a driven young woman. “She works hard for the BETA club, her church and the community because she honestly wants to make a difference in people’s lives,” McAllster said. “She correctly understands the value of real education, that which is learned both inside and beyond the walls of the classroom.”

Previously, Garrett was selected to participate in AAF Greenville’s 2013 Minority High School Internship program. This program is part of a national initiative designed to provide students with a hands-on experience in the advertising and communications fields. Selected students complete a two-week summer internship at various local host organizations. In addition to receiving $500 for college, the interns are also eligible for the chance to receive the $1,000 district-level scholarship.

AAF Announces Pizza Hut as 2015 NSAC Sponsor

Pizza Hut is the 2015 NSAC Sponsor

WASHINGTON, D.C. – This week, the American Advertising Federation (AAF) announced Pizza Hut as the 2015 sponsor of the National Student Advertising Competition (NSAC).

According to Oracle, annual spending power among millennials will have eclipsed that of the boomers by 2018. Their ever-increasing influence, coupled with their extensive first-hand knowledge of social media and usage of mobile technology, has attracted Pizza Hut to sign on as a corporate sponsor for the AAF’s 2015 National Student Advertising Competition.

Each year, a few thousand students across 150 college campuses compete to solve a marketing challenge for a corporate sponsor through the NSAC, allowing brands like Pizza Hut to get marketing insights directly from students trained in the art and science of advertising. Pizza Hut previously sponsored the NSAC in 1997, and the AAF team is thrilled to partner with the brand once again.

“Pizza Hut is in position for another wave of tremendous growth and we’re looking forward to partnering with the American Advertising Federation and being the focus assignment of more than 2000 students across 150 college campuses,” states Doug Terfehr, Director, Public Relations, Pizza Hut. “The pizza landscape continues to evolve and Pizza Hut has a track record of leading evolutions like this. We can’t wait to see what ideas and solutions the students come up with to help us better serve our customers in 2015 and beyond.”

The 2015 NSAC will require AAF college chapter teams to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world case study, co-authored by Pizza Hut and the AAF Education Services department. Each student team will first compete virtually or in person at the district level in one of the AAF’s 15 districts or the virtual district. Following the semi-finals in May, the top eight teams will advance to the national level where each will pitch their campaign in front of client judges to win the national title during the AAF’s National Conference, ADMERICA!, at Caesar’s Palace in Las Vegas, Nevada, June 10-13, 2015.

“Both the advertising landscape and the consumers have changed dramatically over the past 17 years since we last worked with Pizza Hut on the National Student Advertising Competition, and the AAF is equally as excited to see what new innovative ideas the students have in store for this iconic fast food brand,“ said Constance Cannon Frazier, Chief Operating Officer, American Advertising Federation. “I want to thank Pizza Hut for supporting the future of the advertising industry by providing our students with yet another exciting marketing challenge.”

To learn more about AAF college chapters and how to participate in the NSAC, please visit www.aaf.org/education.

About the American Advertising Federation
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising”. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.aaf.org.

Pizza Hut, Inc.
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. In 2014, Pizza Hut was named the Harris Poll Equitrend® Pizza Brand of the Year and was the recipient of the Innovation and Leadership in Advertising Award from the American Advertising Federation, 10th District. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 56 years ago in Wichita, Kansas, and today operates more than 14,000 restaurants in more than 100 countries. Pizza Hut also is the proprietor of the BOOK IT!® Program, which is a long-standing children’s literacy program used in more than 620,000 classrooms nationwide. To order online from Pizza Hut, visit PizzaHut.com.

© AAF District 3