Month: September, 2014

Continuing Resolution Includes Food Marketing Language

Healthy Weight Commitment Foundation

The Continuing Resolution introduced in the U.S. House of Representatives includes language prohibiting the Federal Trade Commission from moving ahead with implementation of the Interagency Working Group’s (IWG) proposed nutrition principles for food marketed to children without first conducting a cost-benefit analysis in accordance with a 2011 Executive Order prescribing regulatory courses of actions by federal agencies. The Continuing Resolution is the all-encompassing legislation the Congress must pass in order to keep the federal government running in the next fiscal year.

At the same time, Senator Tom Harkin, D-Iowa and Representative Rosa DeLauro, D-Conn. and many of their Democratic colleagues have written to the Federal Trade Commission asking for increased oversight of food and beverage companies to ensure that they are making progress on reducing unhealthy food marketing to children.

The letter was sent as the Robert Wood Johnson Foundation released a study that found that major food manufacturers have cut calories in their packaged products by more than 10 percent over five years, substantially beating an industry-led pledge to trim 1.5 trillion calories by 2015.

In 2009 the 16 companies in the Healthy Weight Commitment Foundation promised to cut 1.5 trillion calories from its products, compared to a 2007 baseline. But the study, authored by researchers from the University of North Carolina at Chapel Hill, found that the companies removed 6.4 trillion calories by 2012, more than quadrupling the pledged amount.


This article is from the September 19, 2014 AAF Government Report by Clark Rector Jr, Executive Vice President – Government Affairs.

The AAF Government Report is available to all members of the AAF. If you are interested in receiving an e-mailed copy, please e-mail government@aaf.org.

If you are interested in receiving AAF SmartBrief, an opt-in news service, please visit www.smartbrief.com/aaf. AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read e-mail.

View the full report on the AAF Membership site (you will need a login to view)

2014 D3 Leadership Conference Highlight Reel

2014 AAF D3 Leadership Conference

Ah, memories! Check out the highlight reel from our 2014 D3 Leadership Conference in Greenville, SC. Video production thanks to our Mighty Fun Sponsor, Photoelectric!

2014 AAF D3 Leadership Conference Highlights from AAF District 3 on Vimeo.

Applications Now Open: 2015 Most Promising Multicultural Students Program

Most Promising Multicultural Students

The AAF’s Most Promising Multicultural Students (MPMS) program connects the advertising industry with the nation’s top minority college seniors. This premier event provides opportunities to recruit fresh talent, to further prepare advertising’s best young prospects and to help the industry’s workforce better reflect the multiculturalism of today’s society. The program not only honors the students, but enhances their knowledge and understanding of the advertising industry by offering networking, interviewing and industry immersion opportunities with industry professionals.

2015 MPMS Program
February 1-4, 2015
Roosevelt Hotel New York
45 East 45th Street
New York, NY 10017

Important Information

The deadline for applications is Friday, October 3, 2014.

Visit AAF.org for More Information

© AAF District 3