Month: November, 2014

AAF and Points of Light Youth and Family Division, generationOn Announce Partnership at 22nd Annual Advertising Hall of Achievement

WASHINGTON, D.C. – November 18, 2014 – The American Advertising Federation has announced, today, a nationwide partnership with generationOn, the youth and family division of Points of Light, elevating the impact of youth service through a unique mentorship and creative development program at the Advertising Hall of Achievement Induction Ceremonies and Luncheon in New York City. Aligned with youth development research, generationOn meets kids and teens where they are and seeks to engage them across a spectrum of service, service-learning and youth leadership development programming.

Celebrity Youth Ambassador for generationOn, and member of the Advertising Hall of Achievement Class of 2012, Max Page, unveiled that through this partnership, generationOn service clubs with members ages 5-18, will be paired with AAF’s vast network of over 200 college chapters to develop an advertising campaign to amplify youth public service programs across the country and make a larger impact in the lives of the people in our communities.

Daniel Horgan, Executive Director, generationOn, said, “We are thrilled to be partnering with AAF to expand the support that we can provide our youth service club network.  Kids and teens around the country are actively planning and implementing hundreds of service projects addressing critical social issues.  AAF’s advertising support will help amplify these projects and maximize both volunteer engagement and community impact.”

Rich Stoddart, CEO, Leo Burnett North America; AAF Chairman of the Board and member of the Advertising Hall of Achievement Class of 2002, will be spearheading the first program this Spring in partnership with AAF College Chapter, University of Illinois, and the generationOn Jordan Creek Kids Care Club.

“We are using the power of advertising to create new opportunities for Hall of Achievers to give back, connecting them with our AAF college advertising students, giving them practical experience and in turn helping teams of generationOn kids and teens begin a life of community service and an appreciation for advertising,” said AAF President and CEO, James Edmund Datri.

Members of the Advertising Hall of Achievement, a group with exceptional dedication to public service while fostering young talent in the industry, will mentor the partnership — providing professional advice, oversight, and creative support. This illustrious group includes 153 members with expertise spanning the entire spectrum of the advertising industry including clients, agencies and media. The Hall has long been the gold standard in recognizing the leading young advertising professionals age 40 and under, and is operated by the American Advertising Federation, the same organization that operates the Advertising Hall of Fame.

This announcement followed the induction of Lauren Connolly, BBDO New York; Sarah Hofstetter, 360i; Ross Martin, Viacom Media Networks; Erika Nardini, AOL; Elias Plishner, Sony Pictures Entertainment; Bozoma Saint John, Apple iTunes and Beats Music and Jennifer S. Warren, RadioShack into the Advertising Hall of Achievement.

For more information please visit www.membership.aaf.org or call 800-999-2231.


About generationOn

generationOn is the global youth service movement igniting the power of kids and teens to make their mark on the world. As Points of Light’s youth and family division, generationOn inspires, equips and mobilizes youth to take action through generationOn service clubs, youth leadership programming, campaigns and days of service. It also provides tools and resources to youth, families, educators, and youth practitioners to help kids and teens change the world and themselves through service. For more information, visit www.generationOn.org.

About Points of Light

Points of Light – the largest organization in the world dedicated to volunteer service – mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages more than 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it matters most. For more information, go to www.pointsoflight.org.

About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, visit www.membership.aaf.org.

Governor’s Message November 2014

Andrew Evans

With American Advertising Awards take-in days fast approaching, we’re all focused on attracting entries, marketing our competitions and trying to raise as much money as we can through our events.

And there are some great ideas out there. Some clubs are starting People’s Choice competitions to create a new award – and attract new sponsors. Others are finding new and better ways to reach out to their members, and community at large, to solicit entries. Please make sure that you’re sharing your ideas and best practices so we can all benefit from the ideas generated here in D3. Our willingness to collaborate is one of the things that make us mighty.

While much of the focus is on the awards, I’d like to bring your attention to a few other things going on around the district and the AAF.

Membership

Membership drive continues. We’re moving in the right directions. Get the latest membership development tip from the AAF Council of Governors. And if you have a membership retention or recruitment strategy that’s working well for your club, please share it with me, so I can share it with the members of the COG.

Programs

There seems to be a lot of program and speaker sharing happening and that is wonderful to see. Programs are what keep members coming back to their local clubs year after year.

Have you polled your membership to measure their satisfaction with the programs you provide? Coming up on mid-year, you may want to consider that to help you plan for the spring, finish the year strong, and set your club up for lots of renewals next year.

AES

Please keep the AES fund in mind as you go through the holiday season. While our fundraising drive will officially launch in January, it’s never too early to start raising donations from your board members and club members. Remember, this fund makes it possible for our District 3 NSAC Competition to be available free to our competing students. While it doesn’t cover all of the expenses related to the NSAC, every dollar we can raise makes an impact.

Mosaic Award

The American Advertising Federation and District Two are now accepting nominations and entries for the 2015 Diversity Achievement & Mosaic Awards (DAMA)—a unique award ceremony that celebrates the successful diversity and inclusion efforts within the advertising industry.

Once again, DAMA will be held in conjunction with ADMERICA, AAF’s National Conference, and will take place on June 11, 2015 at Caesars Palace in Las Vegas.

You and your work could be added to the prestigious list of honorees who have made significant contributions to promoting diversity and inclusion in advertising.

Enter your work in one of the following categories:

Mosaic Award

  • Multicultural Advertising Campaign
  • Student Multicultural Advertising Campaign
  • Multicultural Digital Campaign
  • Multicultural Student Programs
  • Multicultural Talent In Advertising
  • Multicultural Traditional Media Usage
  • Supplier Diversity
  • Workforce Inclusion

Diversity Achievement

  • Corporate Leader
  • Educator
  • Industry Career Achiever
  • Trendsetter
  • Industry Influential
  • Role Model

Thank you all for the hard work you’re putting in to making your clubs so successful!

-Ace

Election Changes Legislative Landscape

Republicans won a sweeping victory on Election Day winning control of the U.S. Senate, increasing their majority in the House of Representatives and raising the number of states with a Republican Governor by three to 31.

As of this writing, Republicans hold 52 Senate seats to 43 for the Democrats with two Independents.  Three races remain undecided.  Democratic incumbent Mark Warner looks likely to win in Virginia and Republican challenger Dan Sullivan in Alaska.  In Louisiana, there will be a December 6 runoff between incumbent Senator Mary Landrieu (D) and challenger Rep. Bill Cassidy (R).

Republicans may now control the Senate and its agenda, but Democrats still have significant power to influence and block action through use of the filibuster.  Sixty votes will be needed to pass any major piece of legislation since that is the number of votes needed to invoke “cloture,” the only process available to end a filibuster and force a vote on an issue.

In the House, some races are still undecided, but Republicans will have at least 243 members, which would be their largest number since at least 1928.

Memberships of the committees important for advertising will not be set for some time but many of the future leaders are already known.  Senator John Thune, R-S.D., will be the new chairman of the Senate Committee on Commerce, Science and Transportation.  On the House side Representative Fred Upton, R-Mich., will remain as chairman of the House Energy and Commerce Committee.  In a rare loss for Republicans, Representative Lee Terry, R-Neb., who chaired the subcommittee on Commerce, Manufacturing and Trade with jurisdiction over the Federal Trade Commissionand most advertising issues was defeated.

Possible Tax Reform In the New Congresss

In the immediate aftermath of the election Republican leaders and President Obama are pledging cooperation on a number of issues of mutual interest. One of the most prominent of these is tax reform.

As AAF members know, major corporate tax reformplans were introduced a year ago by the chairmen of the House and Senate tax writing committees.  Both of those proposals would have dramatically reduced the corporate tax rate while simultaneously eliminating many tax deductions and preferences.  In both plans only 50% of advertising expenses could be deducted in the first year.  The remaining amount would then be amortized over time – five years in the Senate version, ten years in the House.  The Joint Tax Committee estimates the House version would raise $169 billion over ten years.

The plans were bipartisan as the then-chairman of Senate Financewas Democrat Max Baucus of Montana and the chairman of House Ways and Meansis Republican Dave Camp of Michigan.  Senator Baucus left the Senate to become U.S. Ambassador to China and Representative Camp is retiring at the end of the Congressional session, so both Committees will have new leaders in the new session.

Senator Orrin Hatch, R-Utah, will chair the Senate Finance Committee.  Representatives Kevin Brady, R-Texas and Paul Ryan, R-Wis., are expected to compete to be the new chair of Ways and Means.

Fortuitously, representatives of the Utah advertising industry, including AAF-Utah, recently met with Senator Hatch to discuss the importance of maintaining full current year deductibility of advertising expenses.  Representative Ryan has talked about the need for tax reform to address both corporate and personal income taxes, so that may influence how the issue is addressed as well.

On a related note, The Center for American Progress, a liberal leaning public policy research and advocacy organization, has endorsedthe amortization of a portion of advertising costs over a period of time.  While not making a specific recommendation, the report specifically references Ways and Means Chairman Camp’s plan.  The Center’s report does acknowledge that the influx of revenue would be short-term since businesses would still eventually be able to deduct the full 100% of their advertising expenses.

AAF will continue to work with our nationwide grassroots network to educate lawmakers on the importance of maintaining the full current year business tax deduction for advertising expenses.

Possible Illinois Tax Threat

Not all the action will be in Washington, DC.  At least one new governor bears watching.  Early in his campaign Bruce Rauner (R), the governor-elect of Illinois released a plan to modernize the state sales tax by extending it to many services.  Potential taxable services listed included sales of advertising time and space on billboards, radio and TV, as well as advertising agencies.

AAF will work with our Illinois members to contact the Rauner administration to explain the importance of advertising to creating jobs and economic activity in the state.

FCC Continues to Safeguard Emergency Alert System

One year ago, the Federal Communications Commission issued an Enforcement Alert warning that “Any transmission, including broadcast, of the EAS Attention Signal or codes, or a simulation of them, under any circumstances other than a genuine alert or an authorized test of the EAS system violates federal law and undermines the important public safety protections the EAS provides.”

The Commission has begun to take actions against violators.  While AAF is not aware of any enforcement actions against advertisers, the Commission does consider broadcast advertising to be programmatic material subject to this warning.  AAF members should be aware of this Alert and take care not to be in violation.

 

Source: Government Report: November 11, 2014

AAF Announces 2015 Most Promising Multicultural Students

Panel of industry judges selected 50 top-tier multicultural students to participate in the upcoming Most Promising Multicultural Students Program.

WASHINGTON, DC– October 31, 2014 – On Tuesday, October 28, eight advertising industry professionals gathered at the American Advertising Federation (AAF) headquarters in Washington, DC to select the 2015 class of Most Promising Multicultural Students (MPMS). This year’s judging panel included representation from Carmichael Lynch, The CDM Group, Deutsch, Leo Burnett, Mary Kay, McCann Worldwide, Omnicom Group and Team Ignition Pancultural Marketing.

The MPMS Program is part of AAF’s initiative to promote diversity and inclusion within the industry. Each year, students from AAF’s 200 college chapters apply for the program, and a group of advertising professionals convene to select a new class of Most Promising students. Selected students participate in a four-day industry immersion program that includes professional development workshops, agency visits and a recruiter’s expo. Most Promising students represent the top of their class and have passionately demonstrated their future success in this industry through internships, leadership activities, community service, innovation and creativity.

“We selected from a pool of some of the most talented and diverse students I’ve come across,” said Christena J. Pyle, Diversity & Inclusion Supervisor with Omnicom Group and 2015 MPMS Judge. “When you start here, with this caliber of talent, what you end up with is a class of students that could very well change our industry. 2015 is not even ready!”

Creating an inclusive advertising industry beginning at the student level has been a priority of the AAF for nearly two decades. AAF offers a myriad of programming that promotes and advances multiculturalism within the advertising industry.

For more information on the Most Promising Multicultural Students Program, please visit our website or contact Kai Jones at kjones@aaf.org.

 

AAF’s 2015 Most Promising Multicultural Students

Bogart AvilaChapman UniversityAtikh Bana

Grand Valley State University

Dominique Brown

Ithaca College

Seannell Chambers

Lindenwood University

Vanessa Charcas

University of Central Florida

Jasmine Cho

Chaminade University of Honolulu

Meghan Cole

Ringling College of Art and Design

Kendra Croft

University of Texas at Austin

Jennifer Dillon

Louisiana State University-Baton Rouge

Jewell Donaldson

Columbia College Chicago

Ebony Francis

University of Missouri-Columbia

Aura Franco

University of Florida

Maritza Hayes

University of Nebraska Lincoln

Peter Inouye

Brigham Young University

Brittany Johnson

Florida State University

Reshma Kharawla

Pace University

Jairus Steven Kiyonaga

Hawaii Pacific University

Remi Kohno

Chaminade University of Honolulu

James Ledesma

Washington State University

Jackson Liang

Baruch College

Sarah Lister

Johnson & Wales University

Jenna Liu

University of Illinois

Jerry Louis

City College of New York

Jacqueline Lozano

Pennsylvania State University

Marquis Mahoney

Howard University

Aizya McGeePennsylvania State UniversityEvan Miguel

University of Missouri-Saint Louis

Liana Miller

University of South Carolina

Alexis Mood

University of South Carolina

Marisa Moody

Elon University

Helena Murphy

Ithaca College

Emily Myers

Syracuse University

Victoria Nguyen

Pace University

Lisa Papada

Art Institute of California-San Diego

Jake Quintanilla

Texas Tech University

Andrea Rivera

Louisiana State University

Andrea Ruano

Lindenwood University

Alan Sanchez

University of Illinois

Madeline Schulte

Washington State University

Nicholas Sena

Texas Christian University

Amisha Sisodiya

George Washington University

Kristen Sugihara

Art Institute of California-San Diego

Anthony Tovar

University of Missouri-Columbia

Erin Turner

Elon University

Miles Ukaoma

University of Nebraska Lincoln

Saumya Wali

University of Texas at Austin

Juwan Wedderburn

University of Oregon

Jordan Wheeler

Brigham Young University

Valeen Wilson

University of Central Florida

Andrea Windmeyer

Texas State University-San Marcos

© AAF District 3