Month: April, 2015

Governor’s Update April 2015

As you probably know, our District 3 Spring Board meeting took place in Raleigh Saturday April 4. There are a few items from that meeting that I’d like to share.

National Recognition
Congratulations to our National Clubs of the Year: AAF Roanoke and Triangle Ad Fed! And congratulations as well to AAF Southwest Virginia and AAF Roanoke for winning the National AAA incentive awards for largest percentage increase in professional AAA entries.

Incoming D3 Board Members
Congratulations also go out to those individuals nominated for District 3 Executive Committee positions for the coming year:

VA Governor: Matt Brown, AAF Roanoke
NC Governor: Amber Frasketi, Triangle Ad Fed
SC Governor: Megan Telencio, AAF Midlands
Treasurer: Chris Dodd, AAF Roanoke

They will join our incumbent committee members who will be moving through the leadership ranks:

Lt Governor: David Campbell, AAF Midlands
Governor: Corey Hudgins, AAF Greenville
Chair: Andrew Evans, AAF Midlands

Please note that the nominations will remain open through the national conference, where we will vote to confirm our nominees.

Membership Increases
We’re happy to report that year-to-year, membership in our district has grown by 3%. We’re still trying to hit our goal of 5%, so please continue all of your membership development and recruitment efforts. When we listen to what our members want from us, deliver on those points, and spread the word – we fulfill our mission and grow healthy clubs.

D3 Leadership Conference
The District 3 leadership conference planning is well underway. The conference is scheduled for August 7-9 at the General Francis Marion Hotel in Marion, VA.

This year promises to be one of the most immersive D3 experiences ever. We’ll be taking over the entire hotel, bringing new development sessions to the table and – as always – creating an atmosphere where every club can share ideas and best practices.

Please get with your incoming board members now so they can put this on their calendar and be a part of this event.

Thank you again for everything you’re doing,

-Ace

2015 District 3 American Advertising Award Winners Announced

RALEIGH, NC – District Three of The American Advertising Federation announced the American Advertising Award winners on April 3, 2015, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in the Virginia, North Carolina, and South Carolina district as well as college students.

Judges chose winners from 251 online, electronic device application, broadcast and print entries. Of those entries, 10 gold ADDY Awards and 21 silver ADDY Awards were presented to professionals, 9 gold and 6 silver ADDY Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

Junction Road Pictures, a Cary, North Carolina agency of AAF–Raleigh-Durham merited Best of Show Honors for their “Lowe’s – Get Medieval On Your Yard” campaign.

Anderson University student Rebekah Rhoden of AAF-Greenville merited Best of Show Student Honors for her “Literary Foodie book series”.

Judges’ Choice Awards were given to “Carolina Ballet Poster Campaign” by Clean Design of Raleigh, NC, “CAUS 50th Box Set” by FourDesign/Virginia Tech and “Revolution: The Rise of the Swamp Fox” by James Quantz Jr Photography in Columbia, SC.

Judge’s Choice Award Student Awards were given to “Hungry Hill Farm” by Brittany Yang, Liberty University “Diner” by Hillary Severson & Will Luck, The Robertson School of Media & Culture at VCU and “Feathered” by Joanna Garcia, Liberty University.

Following is a complete list of the District 3 American Advertising Award winners by club:

AAF Charlotte

  • Gold ADDY®: “Lowes Foods Re-brand” by The Variable
  • Gold ADDY®: “Victory ‘Inside’” by Tattoo Projects
  • Gold ADDY®: “Sheetz ‘1-Up’ Campaign” by Tattoo Projects
  • Silver ADDY®: “NoDa Brewing Company Website” by Saturday Brand Communications
  • Silver ADDY®: “Palmetto Bluff ‘The Bluff’ Spring/Summer 2014” by HMH Agency
  • Silver ADDY®: “Regal Boats Lifestyle Video” by Myjive
  • Silver ADDY®: “Volvo Trucks Gear14 Campaign” by Myjive
  • Silver ADDY®: “Imagine Planets” by Wondersmith
  • Silver ADDY®: “Lucky Clays Fresh Video” by Burke Communications Inc
  • Student Silver ADDY®: “Pulse – App Commercial” by Clay Boan, UNC Charlotte

AAF Coastal Carolinas

  • Silver ADDY®: “Kuhn & Kuhn – Oops” by Adams Outdoor Advertising
  • Silver ADDY®: “Sonic Straws” by Adams Outdoor Advertising
  • Silver ADDY®: “Pandora October Ring Promotion” by REEDS Jewelers
  • Student Silver ADDY®: “Gullah: The Voice of an Island” by Tori Jordan, Coastal Carolina University

AAF Greenville          

  • Silver ADDY®: “2014 Book Sale Integrated Campaign” by Jackson Marketing
  • Student Gold ADDY®: “Literary Foodie book series” by Rebekah Rhoden, Anderson University
  • Student Gold ADDY®: “AIGA screen printed posters” by Justin Parker, Anderson University

AAF Hampton Roads

  • Silver ADDY®: “EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project” by Grow / Heat / Google Creative Partnerships
  • Silver ADDY®: “Nike Phenomenal Shot: A Google Art, Copy & Code Project” by Grow / Wieden + Kennedy / Mindshare / Google Creative Partnerships
  • Student Gold ADDY®: “Diner” by Hillary Severson & Will Luck, The Robertson School of Media & Culture at VCU
  • Student Silver ADDY®: “Woody Guthrie Exhibition Catalog” by Sandra Connors, Old Dominion University
  • Student Silver ADDY®: “Kiwi” by Sam Case, Morgan, The Robertson School of Media & Culture at VCU

AAF of the Midlands

  • Gold ADDY®: “Revolution: The Rise of the Swamp Fox” by James Quantz Jr Photography
  • Silver ADDY®: “South Carolina Education Lottery Instant Replay TV Campaign” by Mad Monkey
  • Student Silver ADDY®: “Ravel” by Kristmar Muldrow, University of South Carolina

AAF Roanoke

  • Gold ADDY®: “CAUS 50th Box Set” by FourDesign / Virginia Tech
  • Silver ADDY®: “For Others” by Abandon Films
  • Silver ADDY®: “CCC Christmas Card – Rail Car” by Corrugated Container Corporation
  • Student Gold ADDY®: “Hungry Hill Farm” by Brittany Yang, Liberty University
  • Student Gold ADDY®: “Royalty” by Emily Hoover, Kelly Byers, Brianna Nissen, Liberty University
  • Student Silver ADDY®: “Dreams” by Qingchuan Lu, Liberty University
  • Student Silver ADDY®: “Hungry Hill Farm” by Brittany Yang, Liberty University
  • Student Silver ADDY®: “Feathered” by Joanna Garcia, Liberty University
  • Student Silver ADDY®: “Coho Creative Identity Package” by Courtney Hostetter, Liberty University
  • Student Silver ADDY®: “Dumbo’s Flight” by Jenna Pearce, Liberty University
  • Student Silver ADDY®: “A Walk in the Forest” by Eric Carson, Liberty University
  • Student Silver ADDY®: “Marigolds” by Shawna Hession, Radford University
  • Student Silver ADDY®: “History of Graphic Design” by Peter Mattox, Radford University

AAF Southwest Virginia

  • Student Gold ADDY®: “Texting and Driving” by Kelsey Hubbard, Emory & Henry College

Triangle Ad Fed / Raleigh-Durham

  • Gold ADDY®: “Hidden Treasures: 2015 NC Public Power Calendar” by ElectriCities Strategic Communications
  • Gold ADDY®: “Dreamscapes Series” by Jimmy Williams Productions
  • Gold ADDY®: “Carolina Ballet Poster Campaign” by Clean Design
  • Gold ADDY®: “Lowe’s – Get Medieval On Your Yard” by Junction Road Pictures
  • Gold ADDY®: “Lowe’s – Get Medieval On Your Yard” by Junction Road Pictures
  • Silver ADDY®: “Carolina Ballet Dracula Poster” by Clean Design
  • Silver ADDY®: “Invisible Siege” by 521 Studies
  • Silver ADDY®: “Vitamin T Project Manager Mania” by Centerline Digital
  • Silver ADDY®: “Live Life to the Funnest: A Field Guide to Adventure” by ElectriCities Strategic Communications
  • Silver ADDY®: “Live Life to the Funnest: A Field Guide to Adventure” by ElectriCities Strategic Communications
  • Silver ADDY®: “Currents Digital Magazine” by The Publicus Community

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information visit www.AAF.org.

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

Steve Hall Named 2015 American Advertising Federation’s Distinguished Advertising Educator

WASHINGTON, D.C. — Steve Hall, Lecturer in Advertising and Director of Advertising Career Services for the Department of Advertising at the University of Illinois, was chosen as the 2015 American Advertising Federation (AAF) Distinguished Advertising Educator. For the past 23 years, Steve Hall has inspired students, inside and outside of the classroom, as a professor and as the faculty advisor for the largest chapter in the AAF collegiate network.

Awarded annually, the Distinguished Advertising Educator Award recognizes the best advertising professors in the United States. Nominees for the AAF Distinguished Advertising Educator Award must demonstrate excellence in teaching and student advisement, a record of scholarly research, publications and professional experience as well as active involvement in advertising organizations, the industry, academia and the community.

Hall’s career and passion for advertising began like that of many of his students: in a University of Illinois classroom, where he earned a BS in Business Administration and Marketing and an MS in advertising. In 1996, he published “Advertising in Contemporary Society: Perspectives Toward Understanding” through the University of Illinois Press and is an active speaker on topics related to advertising education. As Director of Career services for the university’s Charles H. Sandage’s Department of Advertising, Hall has been a consistent mentor to students and helped launch a number of successful advertising careers. By leveraging his connections in the advertising industry, Hall has consistently created opportunities and experiences for his students that go far beyond the classroom, effectively meshing the advertising theories he teaches with the reality of the marketplace. In addition to advising his school’s National Student Advertising Competition (NSAC) team, Hall is actively involved in professional organizations, including the AAF where he currently serves on the National Education Executive Committee.

Hall will be honored at the NSAC luncheon on June 12, 2015, as part of the AAF’s national conference, ADMERICA, which will take place at Caesar’s Palace in Las Vegas, Nevada. Every year the conference brings leading advertising professionals, agencies, clients, media companies and college students under one roof for education, inspiration, innovation, collaboration and celebration of the advertising industry. The conference also showcases the industry’s best work in the American Advertising Awards, and future talent with the NSAC finals and Diversity Achievement and Mosaic Awards. For more information about ADMERICA and to register for the conference, please visit www.admericaaaf.org.


About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit membership.aaf.org.

And the 2015 District 3 NSAC Winner is…

Congratulations to the 2015 District 3 NSAC Winner, the University of North Carolina! And Congratulations to all the schools and students for an amazing job on their Pizza Hut campaigns. Good luck to the UNC School of Journalism and Mass Communication as they prepare for the Semi-finals!


Final results:

  1. University of North Carolina
  2. University of Virginia
  3. University of South Carolina
  4. Washington & Lee
  5. James Madison University
  6. Liberty University
  7. Appalachian State University
  8. Clemson
  9. Virginia Military Institute
  10. The Art Institute of Washington

Additional Awards:

  • Best Research: University of Virginia
  • Best Creative: Washington & Lee
  • Best Presenter: Nicole Pelligrino

Want more photos of the event? Check out our #d3nsac on Instagram!

© AAF District 3