Month: March, 2016

2016 District 3 American Advertising Award Winners Announced

ROANOKE, VA – District Three of The American Advertising Federation announced the American Advertising Award winners on March 22, 2016, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in the Virginia, North Carolina, and South Carolina district as well as college students studying for those related fields.

Judging took place in Roanoke, Va. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and close to 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 16 gold ADDY Awards and 28 silver ADDY Awards were presented to professionals, 9 gold and 12 silver ADDY Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “Palmetto Bluff Savannah Airport Takeover”.
  • Liberty University Student Noelia Alvarado of AAF-Roanoke merited Best of Show Student Honors for her “Imagine the Adventures Campaign”.
  • Two individual Student Judges Choice went to Paul N Gartner from Redford University (AAF Roanoke) for “Mug Hard Root Beer” and Morgan P. Holcomb from Anderson University (AAF Greenville) for “Bleep. The One Handed Bandage”

Following is a complete list of the District 3 American Advertising Award winners by club:

AAF Asheville (Asheville, NC)

  • Silver ADDY® Award for “Highwater Clays Poster Campaign” by Big Bridge Design (Poster Campaign)
  • Silver ADDY® Award for “Lego Worlds” by Angry Bear (Microsites)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Silver ADDY® Award for “Berkeley County Library” by Adams Outdoor Advertising (Out-Of-Home Campaign)
  • Student Silver ADDY® Award for “Archarios” by Ashley Loper from Coastal Carolina University (Magazine Design)

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award and Best of Show ADDY® Award for “Palmetto Bluff Savannah Airport Takeover” by HMH Agency (Single Installation)
  • Gold ADDY® Award for “RSM ‘Gauntlet’” by Luquire George Andrews (Cinematography)
  • Gold ADDY® Award for “The Plaid Penguin Brand Promotion” by The Plaid Penguin (Advertising Industry Self Promotion Integrated Campaign)
  • Gold ADDY® Award for “Uncharted Waters” by Wray Ward (Art Direction)
  • Gold ADDY® Award for “Palmetto Bluff Local Ad Campaign” by HMH Agency (Newspaper Advertising)
  • Gold ADDY® Award for “Uncharted Waters” by Wray Ward       (Cinematography)
  • Gold ADDY® Award for “Uncharted Waters” by Wray Ward (Online/Interactive Campaign)
  • Gold ADDY® Award for “Palmetto Bluff’s The Bluff Online Spring / Spring 2015” by Mythic (Digital Publications)
  • Gold ADDY® Award for “Leadercast – Malala Yousafzai Intro” by Caravan (Single Spot – Any Length)
  • Silver ADDY® Award for “birdsong gregory Holiday Client Gift” by birdsong Gregory (Direct Marketing & Specialty Advertising)
  • Silver ADDY® Award for “RSM ‘Gauntlet’” by Luquire George Andrews (Video Editing)
  • Silver ADDY® Award for “Pecha Kucha Charlotte Presentation” by Wray Ward (Public Service Ambient Media)
  • Silver ADDY® Award for “Sheetz New Coffee Launch” by Tattoo Projects (Consumer Campaign-National)
  • Silver ADDY® Award for “2015 American Advertising Awards: Become the Chosen” by Mythic (Advertising Industry Self Promotion Integrated Campaign)
  • Silver ADDY® Award for “Lowes Foods – Carolina Food Bizarre” by The Variable (Single Event)
  • Silver ADDY® Award for “Sunshine – 4-pack Packaging” by The Variable (Single Unit)
  • Student Gold ADDY® Award for “Fear Foods” by Giselle Ivette Hernandez from Public University (Single Platform)
  • Student Silver ADDY® Award for “Permanent Culture” by Charles William Glade (Integrated Brand Identity Campaign)

AAF Greenville (Greenville, SC)

  • Student Gold (Judges Choice) ADDY® Award for “Bleep. The One Handed Bandage” by Morgan P. Holcomb from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Urbivor” by Sarah Grace Kivett from Anderson University (Logo Design)
  • Student Silver ADDY® Award for “Anomalie” by Sophie Grace Brendle (Stationary Package)
  • Student Silver ADDY® Award for “Penguin Classic Book Covers” by Josie Maszk from The South Carolina School of the Arts at Anderson University (Publication Design, Series)
  • Student Silver ADDY® Award for “Ivy Leaves Journal of Literature & Art” by Rebekah Rhoden from The South Carolina School of the Arts at Anderson University (Magazine Design)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award            for “Discover Alberta” by Ironclad (Cinematography)
  • Gold ADDY® Award for “EH Gourmet” by Meridian Group (Packaging Campaign)
  • Silver ADDY® Award for “Able Women Anthem” by BCF (Public Service Online Film, Video & Sound)
  • Silver ADDY® Award for “Discover Alberta” by Ironclad (Single Spot – Any Length)
  • Silver ADDY® Award for “Welcome To The Lowcountry” by Lanpher Productions (Still Photography Campaign)
  • Student Silver ADDY® Award for “Bug Fest Poster” by Michael Watts from Old Dominion University (Poster, Single)

AAF of the Midlands (Columbia, SC)

  • Gold ADDY® Award for “Revo Spinning Reel Website” by Cyberwoven (Microsites)
  • Silver ADDY® Award for “Certified SC Grown” by Chernoff Newman (Websites, Consumer)
  • Silver ADDY® Award for “Equipment Demo” by Chernoff Newman (Single entry – more than :60 seconds)
  • Student Gold ADDY® Award for “Photo illustration” by Tynetta Cohen from South University Columbia (Art Direction)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Gold ADDY® Award for “AE Wanted” by Immortology LLC (Copywriting)
  • Gold ADDY® Award for “Peavey amplifies business intelligence” by Red Hat (Cinematography)
  • Gold ADDY® Award for “The Scratch Made Daily: 2016 NC Public Power Calendar by ElectriCities of NC, Inc. (Flat – Single)
  • Gold ADDY® Award for “The Scratch Made Daily Photography Campaign” by ElectriCities of NC, Inc. (Still Photography Campaign)
  • Silver ADDY® Award for “Print Campaign” by Immortology LLC (Magazine Advertising Campaign)
  • Silver ADDY® Award for “Conniption Gin Packaging” by Clean Design (Packaging Campaign)
  • Silver ADDY® Award for “Carolina Ballet 2015-16 Season Campaign” by Christer Berg // Photography (Still Photography Campaign)
  • Silver ADDY® Award for “Peavey amplifies business intelligence” by Red Hat (Single Spot – Any Length)
  • Silver ADDY® Award for “Peavey amplifies business intelligence” by Red Hat (Video Editing)
  • Silver ADDY® Award for “The Scratch Made Daily: 2016 NC Public Power Calendar” by ElectriCities of NC, Inc. (Copywriting)
  • Silver ADDY® Award for “Barry Lockman” by ElectriCities of NC, Inc. (Still Photography – Color, Single)
  • Silver ADDY® Award for “Tarot” by Natalia Weedy Photography (Direct Marketing & Specialty Advertising)
  • Silver ADDY® Award for “’Death’ from The Tarot Series” by Natalia Weedy Photography (Still Photography – Digitally Enhanced, Single)
  • Silver ADDY® Award for “The Scratch Made Daily: 2016 NC Public Power Calendar” by ElectriCities of NC, Inc. (Art Direction)

AAF Roanoke (Roanoke, VA)

  • Silver ADDY® Award for “CCC Christmas Card – Observation Car” by Corrugated Container Corporation (Special Event Materials)
  • Silver ADDY® Award for “Change Your Perspective Posters” by Neathawk Dubuque & Packett (Illustration – Series)
  • Silver ADDY® Award for “Universal Fibers Seal Ad” by Neathawk Dubuque & Packett (Art Direction)
  • Student Gold and Student Best of Show ADDY® Award for “Imagine the Adventures Campaign” by Noelia Alvarado from Liberty University (Magazine Advertising Campaign)
  • Student Gold (Judges Choice) ADDY® Award for “Mug Hard Root Beer” by Paul N Gartner from Radford University (Packaging)
  • Student Gold ADDY® Award for “RoadKit” by Frederic Mitchell from Liberty University (Mobile or Web-Based App)
  • Student Gold ADDY® Award for “Klines Dairy Bar Poster Series” by Rachel Woolard from Liberty University (Poster Series, Campaign)
  • Student Gold ADDY® Award for “Say What You Mean: Poster Campaign” by Alex Morris, Emily Byrd, Shiona Clark from Liberty University (Outdoor & Transit Advertising Campaign)
  • Student Gold ADDY® Award for “Just my Type” by Janai Blowers from Virginia Tech (Publication Design, Cover)
  • Student Silver ADDY® Award for “Brewvita Logo” by Frederic Mitchell from Liberty University (Logo Design)
  • Student Silver ADDY® Award for “Brewvita Poster Campaign” by Frederic Mitchell from Liberty University (Poster Campaign)
  • Student Silver ADDY® Award for “Wrap Magazine” by Daniel Kagan from Virginia Tech (Publication Design, Series)
  • Student Silver ADDY® Award for “Denali, Handcrafted Alaskan Goods” by Dustin Phelps from Liberty University (Packaging)
  • Student Silver ADDY® Award for “Low Poly Illustration” by Sierra Clonch from Liberty University (Illustration, Single)

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information visit www.AAF.org.

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

The AAF Announces Multicultural Advertising & Media Award Honorees

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HBO, AT&T and Wieden+Kennedy among those to be honored at the Mosaic Awards in Anaheim, CA.

WASHINGTON, D.C., Mar. 21, 2016—Companies and individuals who have created cutting edge content that offers a voice to multicultural communities and corporate initiatives that promote inclusion in the workplace will be recognized at the American Advertising Federation’s (AAF) 2016 Mosaic Awards. Since its inception in 2001, the Mosaic Awards have been an extension of the AAF’s commitment to diversity and inclusion, promoting and honoring content that has paved new paths and broken through barriers to diversity in advertising and media. This year will mark the debut of the Mosaic Media Image Award category.

The Mosaic Media Image Awards will recognize individuals and companies that create and promote media content that presents a broad, realistic spectrum of multicultural life that extends beyond stereotypical portrayals. Creative Artists Agency (CAA) will serve as presenting sponsor for the category this year.

“The AAF shares CAA’s commitment to supporting content that is reflective of the world in which we live and ensuring more opportunities for diverse talent to tell their stories,” said the agency’s Head of Diversity, Ryan Tarpley. “We are proud to be a part of honoring those who are united in making our business more inclusive of multicultural and female voices.”

The AAF will honor the following campaigns, industry leaders and programs at the 2016 Mosaic Awards on June 5:

Mosaic Awards

Multicultural Advertising Campaign
Campaign: “Moving Money For Better, Internationally”
Agency: Gravity Media
Client: Western Union

Campaign: “La Chingona”
Agency: Richards/Lerma
Client: Pizza Patrón

Multicultural Traditional Media Usage
Campaign: “Seeing Stars”
Agency: Sanders\Wingo
Client: AT&T

Multicultural Digital Campaign
Campaign: “American Dream Sweepstakes”
Agency: The Quirk Creative
Client: Western Union

Multicultural Talent in Advertising
Campaign: “Rose From Concrete”
Agency: Wieden+Kennedy
Client: Powerade

Multicultural Students Program
Agency/Company: AAF Roanoke
Program: Adscape: Explore the Landscape of Advertising

Workforce Inclusion
Agency: BBDO New York
Program: The BBDO Creative Residency

Student Multicultural
Advertising Campaign
Campaign: “Hear the World From Your Spot”
Student: Kelsey Collie
School: Lindenwood University
Client: Spotify

Supplier Diversity
Agency: DDB Worldwide
Program: Diversity + Creativity Partners Program

 

Mosaic Media Image Awards

Game Changer Award
Title: “Pepsi + Empire”
Network: Fox
Brand: Pepsi
Agencies: OMD, The Content Collective, BBDO, Wasserman, The Barbarian Group, PMK*BNC

Long-Form Media Award
Title: “East of Main Street”
Media Type: Documentary
Network: HBO

Advocacy Media Award
Title: “Black Is Human–If I Grow Up”
Media Type: YouTube & Facebook Video
Agency: Burrell

Media Champion
Lucinda Martinez
Senior Vice President
Multicultural Marketing
HBO

Lifetime Achievement in Media
Carmen J. Smith
Executive Creative Development
& Inclusive Strategies
Walt Disney Imagineering

 

This year’s Mosaic Awards will take place at the Disneyland Hotel & Resort on June 5 in conjunction with the AAF’s National Conference, ADMERICA. Each year, top thought leaders in the advertising and media industry convene for this program to connect with their peers and demonstrate their company’s commitment to diversity and inclusion.

“Honoring those who are working to create both campaigns and a workforce that best reflects the myriad of cultures in our country is essential to one day making it the norm,” says Brandon Rochon, Managing Chief Creative Officer at Kastner & Partners and 2016 Mosaic Awards judge.

For nearly two decades, creating an inclusive industry has been a priority of the AAF. The Mosaic Awards are a part of the AAF’s Mosaic Center, a resource and advocate for the value of diversity and inclusion within the advertising industry. To help the advertising and media industry reflect the evolving cultural makeup of the United States, the AAF has committed a substantial portion of its resources to implementing a myriad of programs that promote and advance multiculturalism within the industry.

For more information on the Mosaic Awards, please visit the AAF’s website, aaf.org, or contact Kai Jones Weidie at kjones@aaf.org. To learn more about ADMERICA, please visitadmericaaaf.org.

© AAF District 3