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The 2017 District 3 National Student Advertising Competition Has Begun!

About the NSAC[2]

The winning 2016 District 3 Team from University of Virginia

Over the last 43 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. At the same time, 43 real-world companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The 43rd sponsor of the AAF’s NSAC is Tai Pei.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Tai Pei and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing and retail campaign to help make the Tai Pei brand and products relevant to younger Millennial consumers (spanning from college-aged thru mid-20s). The regional finalists will then be narrowed down to the top eight teams during the semi-finals, and advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at New Orleans, Louisiana June 7 – 10, 2017.

This year’s district competition will take place on April 8th at the Hilton Garden Inn, Cary-Raleigh and events will stretch across the full day leading up to an evening awards ceremony to honor the best in advertising from students in District 3.

For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or

Governor’s Update – June 2016

Dear Fellow D3 AAFers:

As we close out this year in District 3, I would like to say how honored I has been to serve as your governor and how proud I am of the clubs in our district.  Once again at ADmerica we showed our “small but mighty” presence.  Our clubs brought home the hardware as well as the financial incentives from continued growth. I mentioned the specific awards in my previous letter but it made me excited to see our winners seated at the awards dais and get paraded out in front of all of the other clubs.  In addition, I was also ecstatic to see our own, University of Virginia, win the National Student Advertising Competition.

In addition we will continue to see D3 presented on the national board of AAF.  Shelley Magee becomes the Chair of the Council of Governors, Margaret Gregory will be the Chair of the Eastern Region, Ace Evans was elected to be the board member representing all clubs in division 2 and I will be the incoming Treasurer for the Council of Governors.  No other district will have the kind of representation we will have to reflect the views of our members and clubs.

I want to thank all of volunteers for a successful year and appreciate all of the hard work you did to make this such a successful year.  Next year promises to be even better as our new officers are already hard at work planning a great district conference.  Remember that the district is here to help and support your club so please reach out and utilize these resources.   Have a great summer and I look forward to seeing everyone at the district conference in Charlotte during August.



UVA wins 2016 NSAC Competition.




University of Virginia Wins 2016 National Student Advertising Competition for Snapple

Blaise D’Sylva, VP Media at Dr Pepper Snapple Group announced the University of Virginia as winner of 2016 NSAC.


ANAHEIM, CA, Jun. 6, 2016—Tasked with creating an integrated marketing campaign for Snapple to expand its consumer base, the University of Virginia’s (District 3) creativity came out on top as they bested seven other collegiate teams to win the American Advertising Federation’s (AAF) 2016 National Student Advertising Competition (NSAC). Blaise D’Sylva, VP Media at Dr Pepper Snapple Group announced the winning team earlier today.

West Texas A&M (District 10) and Ringling College of Art + Design (District 4) were awarded second and third place, respectively, at the NSAC national finals, which took place during the AAF’s annual national conference, ADMERICA, at the Disneyland Resort in Anaheim, CA.

“The NSAC is a fantastic opportunity for students to apply everything they have learned in the classroom into a real-world practical situation,” said Blaise D’Sylva, VP Media, Dr Pepper Snapple Group. “Nothing prepares you better for what it’s like in the advertising business than participating in what essentially is a new business pitch by creating a fully integrated marketing plan.”

This year, corporate sponsor Snapple challenged student teams to develop innovative business solutions to enable the brand to better connect with audiences across the United States and expand consumer reach. After creating a written campaign proposal and 20-minute presentation, winning its AAF district competition and advancing from semi-finals to the finals, the University of Virginia was selected as the overall national champion with their “That’s the Stuff” campaign. Other finalists included The George Washington University, Webster University, Purdue University-Calumet, St. John’s University, West Texas A&M University, the University of California Berkeley and Ringling College of Art + Design. Judges for the final competition included executives working on the Snapple brand at the Dr Pepper Snapple Group and from its creative agency Deutsch Los Angeles.

“The Snapple Brand team is thrilled to have partnered with the NSAC and students from across the country,” said Dave Falk, Vice President Brand & Content Marketing, Dr Pepper Snapple Group. “With this unique experience, students have had to tackle a real business case through analytics, research, creativity and team collaboration. The Snapple case competition has been a great experience for us as a brand team and more importantly gives students a-hands on experience and appreciation for the hard work that goes into advertising campaigns.”

In addition the national title, prizes were awarded by the NSAC research partners in recognition of exceptional work throughout the competition. AdMall for Agencies awarded the University of Virginia for its superior use of market research and Ringling College of Art + Design was recognized for the Best Plans Book by Simmons Research. Finally, Amanda Koontz from West Texas A&M University received the AAF District 7 Bolton-MacVicar Best Presenter Award.

For more information about the National Student Advertising Competition, please contact Laetitia Brock via email or by phone at (202) 898-0089. Or, visit the AAF’s website  to learn more.


2016 – 2017 District 3 Board Officers Announced

During the National AAF ADmerica Conference in California, the District 3 Board was elected and the new officers were initiated!

District Chair – David Campbell
Governor – Chris Dodd
Lt. Governor – Jeremy Bise
Secretary Treasurer – Megan Telencio
NC Governor – Jessica Eure
SC Governor – Tiffany Andrews
VA Governor – Elana Todt

We’re excited to announce this group of passionate and talented individuals, and we’re looking forward to the year to come.  See everyone at the D3 Leadership Conference in August!


2016 National American Advertising Winners Announced


Congratulations to both the professional and student National American Advertising Award Winners from D3!  These ADDY recipients will be honored at the ADMERICA Conference in Anaheim!

Professional Awards:

AAF Charlotte

  • “Leadercast – Malala Yousafzai Intro” / Internet Commercial / Caravan

AAF Hampton Roads

  • “Discover Alberta” / Cinematography / Ironclad Media Alliance
  • “Welcome to the Lowcountry” / Photography Campaign / Lanpher Productions


Student Awards:

AAF Charlotte

  • “Fear Foods” / Social Media – Single Platform / Giselle Hernandez, UNC Charlotte

AAF Coastal Carolina

  • “Archarios” / Magazine Design / Alison Lane, Coastal Carolina University

AAF Hampton Roads

  • “Bug Fest Poster” / Poster – Single / Michael Watts, Old Dominion University

AAF Roanoke

  • “Mug Hard Root Beer” / Sales Promotion – Packaging / Paul Gartner, Radford University


To learn more about the American Advertising Awards, or to view last year’s winning entries, click here.

Governor’s Update – April 2016

Dear Fellow D3 AAF Brethren,

It has been a whirlwind year so far with lots of activity going on.  As we take a breath before the end of your club year and ADMERICA, let’s look at some of the great things going on in our district.  Between AAAward galas, club achievement books, NSAC and the AES fund drive, everyone should be a little exhausted.

Most AA Award competitions and galas at the club level were done by the end of February.  By most accounts, clubs saw an average of an 8% increase in entries in the district compared to an increase of 3% nationally.  A big shout out to Triangle Ad Fed who saw an increase in entries of 40.7% and have been one of the top ten clubs nationally that will receive an incentive award which includes two members getting trips and registration to this year’s ADMERICA conference in Anaheim, CA.

Only a couple of short weeks after the galas, club achievement books were due to the national AAF office.  I am proud to say that 4 of our clubs had books place in the national competition.

AAF Midlands                   

1st Place Public Service

3rd Place Programs

AAF Roanoke

1st Place Diversity and Multicultural Initiatives

3rd Place Public Service

3rd Place Advertising Education

AAF Greenville 

1st Place Government Relations

2nd Place Diversity and Multicultural Initiatives

3rd Place Advertising Education

Triangle Ad Fed

3rd Place Programs

3rd Place Membership

In addition AAF Roanoke also is a Mosaic Award winner in the multicultural student category for its “Adscape: Explore the Landscape of Advertising” program.

AAF District 3 also just hosted its National Student Advertising Competition (NSAC) in Raleigh in conjunction with the district spring board meeting. Amanda Longo did a great job with her team of running the completion in which 9 schools participated and one came as an observer. We were excited to have VCU Brandcenter as a sponsor and appreciate their presence as well.  The University of Virginia emerged as the winner and will advance to the next round of competition.  We wish them good luck and hope to see them again in Anaheim.  We were excited to have them present to those in attendance at the board meeting and were amazed at the great work those kids put in.  Remember all of these competitors are future AAF members so make sure you reach out to your local schools for new members.

We are continuing our drive to raise funds for AES.  These funds are used to help fund our NSAC competition.  Our goal is to raise $8,000 and we are over halfway there so please say “Yes to AES”!  We are one of the few districts that do not charge schools to participate in NSAC and we want to continue that.

At our board meeting, we covered all of the committee reports and saw ourselves in good financial standing this year.  We also nominated district officers for next year.  These nominations are open until the district meeting in Anaheim and the slate will be voted upon at that time.  The nominations are as follows:

District Chair: David Campbell

District Governor: Chris Dodd

Lieutenant Governor: Jeremy Bise

Secretary/Treasurer: Megan Telencio

Virginia Governor: Elana Todt

North Carolina Governor: Jessica Eure

South Carolina: Tiffany Andrews

And last but not least, it was reported that the district conference will be held August 12-14, 2016 in Asheville, NC.  Details will be forthcoming but please mark your calendars and make sure to include in your budgets enough to bring as many board members as possible.  This is the best time to energize your board and to share ideas with other clubs’ officers.

Right after the district meeting, I attended the national council of governor’s (COG) meeting and the national AAF board meeting.  Our district should be proud in the Shelley Magee will become next year’s COG chair and Margaret Gregory will become the Eastern Region Chair. Our district should be proud to see its members continue to serve in all levels of the AAF.

Thank you for all you do for AAF and I hope to see you at ADMERICA.



2016 NSAC Winner Announced

The District 3 NSAC winning team is…..

The University of Virginia!

Thank you to all of the NSAC judges, volunteers and students for an unforgettable experience in Raleigh, NC.


Overall Standings

2.  Washington & Lee University

3.  Liberty University

4.  James Madison University

5.  Clemson Uiversity

6.  University of North Carolina

7.  Appalachian State University

8.  University of South Carolina

9.  Bob Jones University


Additional Awards Presented

Best Research – Washington & Lee University

Best Book – Liberty University

Best Presenter – Katie Clinebell with Liberty University


2016 Club Achievement Winners Announced


The 2016 Club of the Year Award Winners:

Division 1             AAF Louisville

Division 2             AAF Houston

Division 3             AAF Omaha

Division 4 (tie)     AAF Central Minnesota

AAF Tampa Bay

Division 5             Ad 2 Tampa Bay


District 3 Club Achievement Winners:

AAF Midlands                    1st Place Public Service

3rd Place Programs

AAF Roanoke                     1st Place Diversity and Multicultural Initiatives

3rd Place Public Service and Advertising Education

AAF Greenville                  1st Place Government Relations

2nd Place Diversity and Multicultural Initiatives

3rd Place Advertising Education

Triangle  AdFed                 3rd Place Programs and Membership

2016 District 3 American Advertising Award Winners Announced

ROANOKE, VA – District Three of The American Advertising Federation announced the American Advertising Award winners on March 22, 2016, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in the Virginia, North Carolina, and South Carolina district as well as college students studying for those related fields.

Judging took place in Roanoke, Va. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and close to 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 16 gold ADDY Awards and 28 silver ADDY Awards were presented to professionals, 9 gold and 12 silver ADDY Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “Palmetto Bluff Savannah Airport Takeover”.
  • Liberty University Student Noelia Alvarado of AAF-Roanoke merited Best of Show Student Honors for her “Imagine the Adventures Campaign”.
  • Two individual Student Judges Choice went to Paul N Gartner from Redford University (AAF Roanoke) for “Mug Hard Root Beer” and Morgan P. Holcomb from Anderson University (AAF Greenville) for “Bleep. The One Handed Bandage”

Following is a complete list of the District 3 American Advertising Award winners by club:

AAF Asheville (Asheville, NC)

  • Silver ADDY® Award for “Highwater Clays Poster Campaign” by Big Bridge Design (Poster Campaign)
  • Silver ADDY® Award for “Lego Worlds” by Angry Bear (Microsites)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Silver ADDY® Award for “Berkeley County Library” by Adams Outdoor Advertising (Out-Of-Home Campaign)
  • Student Silver ADDY® Award for “Archarios” by Ashley Loper from Coastal Carolina University (Magazine Design)

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award and Best of Show ADDY® Award for “Palmetto Bluff Savannah Airport Takeover” by HMH Agency (Single Installation)
  • Gold ADDY® Award for “RSM ‘Gauntlet’” by Luquire George Andrews (Cinematography)
  • Gold ADDY® Award for “The Plaid Penguin Brand Promotion” by The Plaid Penguin (Advertising Industry Self Promotion Integrated Campaign)
  • Gold ADDY® Award for “Uncharted Waters” by Wray Ward (Art Direction)
  • Gold ADDY® Award for “Palmetto Bluff Local Ad Campaign” by HMH Agency (Newspaper Advertising)
  • Gold ADDY® Award for “Uncharted Waters” by Wray Ward       (Cinematography)
  • Gold ADDY® Award for “Uncharted Waters” by Wray Ward (Online/Interactive Campaign)
  • Gold ADDY® Award for “Palmetto Bluff’s The Bluff Online Spring / Spring 2015” by Mythic (Digital Publications)
  • Gold ADDY® Award for “Leadercast – Malala Yousafzai Intro” by Caravan (Single Spot – Any Length)
  • Silver ADDY® Award for “birdsong gregory Holiday Client Gift” by birdsong Gregory (Direct Marketing & Specialty Advertising)
  • Silver ADDY® Award for “RSM ‘Gauntlet’” by Luquire George Andrews (Video Editing)
  • Silver ADDY® Award for “Pecha Kucha Charlotte Presentation” by Wray Ward (Public Service Ambient Media)
  • Silver ADDY® Award for “Sheetz New Coffee Launch” by Tattoo Projects (Consumer Campaign-National)
  • Silver ADDY® Award for “2015 American Advertising Awards: Become the Chosen” by Mythic (Advertising Industry Self Promotion Integrated Campaign)
  • Silver ADDY® Award for “Lowes Foods – Carolina Food Bizarre” by The Variable (Single Event)
  • Silver ADDY® Award for “Sunshine – 4-pack Packaging” by The Variable (Single Unit)
  • Student Gold ADDY® Award for “Fear Foods” by Giselle Ivette Hernandez from Public University (Single Platform)
  • Student Silver ADDY® Award for “Permanent Culture” by Charles William Glade (Integrated Brand Identity Campaign)

AAF Greenville (Greenville, SC)

  • Student Gold (Judges Choice) ADDY® Award for “Bleep. The One Handed Bandage” by Morgan P. Holcomb from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Urbivor” by Sarah Grace Kivett from Anderson University (Logo Design)
  • Student Silver ADDY® Award for “Anomalie” by Sophie Grace Brendle (Stationary Package)
  • Student Silver ADDY® Award for “Penguin Classic Book Covers” by Josie Maszk from The South Carolina School of the Arts at Anderson University (Publication Design, Series)
  • Student Silver ADDY® Award for “Ivy Leaves Journal of Literature & Art” by Rebekah Rhoden from The South Carolina School of the Arts at Anderson University (Magazine Design)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award            for “Discover Alberta” by Ironclad (Cinematography)
  • Gold ADDY® Award for “EH Gourmet” by Meridian Group (Packaging Campaign)
  • Silver ADDY® Award for “Able Women Anthem” by BCF (Public Service Online Film, Video & Sound)
  • Silver ADDY® Award for “Discover Alberta” by Ironclad (Single Spot – Any Length)
  • Silver ADDY® Award for “Welcome To The Lowcountry” by Lanpher Productions (Still Photography Campaign)
  • Student Silver ADDY® Award for “Bug Fest Poster” by Michael Watts from Old Dominion University (Poster, Single)

AAF of the Midlands (Columbia, SC)

  • Gold ADDY® Award for “Revo Spinning Reel Website” by Cyberwoven (Microsites)
  • Silver ADDY® Award for “Certified SC Grown” by Chernoff Newman (Websites, Consumer)
  • Silver ADDY® Award for “Equipment Demo” by Chernoff Newman (Single entry – more than :60 seconds)
  • Student Gold ADDY® Award for “Photo illustration” by Tynetta Cohen from South University Columbia (Art Direction)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Gold ADDY® Award for “AE Wanted” by Immortology LLC (Copywriting)
  • Gold ADDY® Award for “Peavey amplifies business intelligence” by Red Hat (Cinematography)
  • Gold ADDY® Award for “The Scratch Made Daily: 2016 NC Public Power Calendar by ElectriCities of NC, Inc. (Flat – Single)
  • Gold ADDY® Award for “The Scratch Made Daily Photography Campaign” by ElectriCities of NC, Inc. (Still Photography Campaign)
  • Silver ADDY® Award for “Print Campaign” by Immortology LLC (Magazine Advertising Campaign)
  • Silver ADDY® Award for “Conniption Gin Packaging” by Clean Design (Packaging Campaign)
  • Silver ADDY® Award for “Carolina Ballet 2015-16 Season Campaign” by Christer Berg // Photography (Still Photography Campaign)
  • Silver ADDY® Award for “Peavey amplifies business intelligence” by Red Hat (Single Spot – Any Length)
  • Silver ADDY® Award for “Peavey amplifies business intelligence” by Red Hat (Video Editing)
  • Silver ADDY® Award for “The Scratch Made Daily: 2016 NC Public Power Calendar” by ElectriCities of NC, Inc. (Copywriting)
  • Silver ADDY® Award for “Barry Lockman” by ElectriCities of NC, Inc. (Still Photography – Color, Single)
  • Silver ADDY® Award for “Tarot” by Natalia Weedy Photography (Direct Marketing & Specialty Advertising)
  • Silver ADDY® Award for “’Death’ from The Tarot Series” by Natalia Weedy Photography (Still Photography – Digitally Enhanced, Single)
  • Silver ADDY® Award for “The Scratch Made Daily: 2016 NC Public Power Calendar” by ElectriCities of NC, Inc. (Art Direction)

AAF Roanoke (Roanoke, VA)

  • Silver ADDY® Award for “CCC Christmas Card – Observation Car” by Corrugated Container Corporation (Special Event Materials)
  • Silver ADDY® Award for “Change Your Perspective Posters” by Neathawk Dubuque & Packett (Illustration – Series)
  • Silver ADDY® Award for “Universal Fibers Seal Ad” by Neathawk Dubuque & Packett (Art Direction)
  • Student Gold and Student Best of Show ADDY® Award for “Imagine the Adventures Campaign” by Noelia Alvarado from Liberty University (Magazine Advertising Campaign)
  • Student Gold (Judges Choice) ADDY® Award for “Mug Hard Root Beer” by Paul N Gartner from Radford University (Packaging)
  • Student Gold ADDY® Award for “RoadKit” by Frederic Mitchell from Liberty University (Mobile or Web-Based App)
  • Student Gold ADDY® Award for “Klines Dairy Bar Poster Series” by Rachel Woolard from Liberty University (Poster Series, Campaign)
  • Student Gold ADDY® Award for “Say What You Mean: Poster Campaign” by Alex Morris, Emily Byrd, Shiona Clark from Liberty University (Outdoor & Transit Advertising Campaign)
  • Student Gold ADDY® Award for “Just my Type” by Janai Blowers from Virginia Tech (Publication Design, Cover)
  • Student Silver ADDY® Award for “Brewvita Logo” by Frederic Mitchell from Liberty University (Logo Design)
  • Student Silver ADDY® Award for “Brewvita Poster Campaign” by Frederic Mitchell from Liberty University (Poster Campaign)
  • Student Silver ADDY® Award for “Wrap Magazine” by Daniel Kagan from Virginia Tech (Publication Design, Series)
  • Student Silver ADDY® Award for “Denali, Handcrafted Alaskan Goods” by Dustin Phelps from Liberty University (Packaging)
  • Student Silver ADDY® Award for “Low Poly Illustration” by Sierra Clonch from Liberty University (Illustration, Single)

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information visit

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit

The AAF Announces Multicultural Advertising & Media Award Honorees


HBO, AT&T and Wieden+Kennedy among those to be honored at the Mosaic Awards in Anaheim, CA.

WASHINGTON, D.C., Mar. 21, 2016—Companies and individuals who have created cutting edge content that offers a voice to multicultural communities and corporate initiatives that promote inclusion in the workplace will be recognized at the American Advertising Federation’s (AAF) 2016 Mosaic Awards. Since its inception in 2001, the Mosaic Awards have been an extension of the AAF’s commitment to diversity and inclusion, promoting and honoring content that has paved new paths and broken through barriers to diversity in advertising and media. This year will mark the debut of the Mosaic Media Image Award category.

The Mosaic Media Image Awards will recognize individuals and companies that create and promote media content that presents a broad, realistic spectrum of multicultural life that extends beyond stereotypical portrayals. Creative Artists Agency (CAA) will serve as presenting sponsor for the category this year.

“The AAF shares CAA’s commitment to supporting content that is reflective of the world in which we live and ensuring more opportunities for diverse talent to tell their stories,” said the agency’s Head of Diversity, Ryan Tarpley. “We are proud to be a part of honoring those who are united in making our business more inclusive of multicultural and female voices.”

The AAF will honor the following campaigns, industry leaders and programs at the 2016 Mosaic Awards on June 5:

Mosaic Awards

Multicultural Advertising Campaign
Campaign: “Moving Money For Better, Internationally”
Agency: Gravity Media
Client: Western Union

Campaign: “La Chingona”
Agency: Richards/Lerma
Client: Pizza Patrón

Multicultural Traditional Media Usage
Campaign: “Seeing Stars”
Agency: Sanders\Wingo
Client: AT&T

Multicultural Digital Campaign
Campaign: “American Dream Sweepstakes”
Agency: The Quirk Creative
Client: Western Union

Multicultural Talent in Advertising
Campaign: “Rose From Concrete”
Agency: Wieden+Kennedy
Client: Powerade

Multicultural Students Program
Agency/Company: AAF Roanoke
Program: Adscape: Explore the Landscape of Advertising

Workforce Inclusion
Agency: BBDO New York
Program: The BBDO Creative Residency

Student Multicultural
Advertising Campaign
Campaign: “Hear the World From Your Spot”
Student: Kelsey Collie
School: Lindenwood University
Client: Spotify

Supplier Diversity
Agency: DDB Worldwide
Program: Diversity + Creativity Partners Program


Mosaic Media Image Awards

Game Changer Award
Title: “Pepsi + Empire”
Network: Fox
Brand: Pepsi
Agencies: OMD, The Content Collective, BBDO, Wasserman, The Barbarian Group, PMK*BNC

Long-Form Media Award
Title: “East of Main Street”
Media Type: Documentary
Network: HBO

Advocacy Media Award
Title: “Black Is Human–If I Grow Up”
Media Type: YouTube & Facebook Video
Agency: Burrell

Media Champion
Lucinda Martinez
Senior Vice President
Multicultural Marketing

Lifetime Achievement in Media
Carmen J. Smith
Executive Creative Development
& Inclusive Strategies
Walt Disney Imagineering


This year’s Mosaic Awards will take place at the Disneyland Hotel & Resort on June 5 in conjunction with the AAF’s National Conference, ADMERICA. Each year, top thought leaders in the advertising and media industry convene for this program to connect with their peers and demonstrate their company’s commitment to diversity and inclusion.

“Honoring those who are working to create both campaigns and a workforce that best reflects the myriad of cultures in our country is essential to one day making it the norm,” says Brandon Rochon, Managing Chief Creative Officer at Kastner & Partners and 2016 Mosaic Awards judge.

For nearly two decades, creating an inclusive industry has been a priority of the AAF. The Mosaic Awards are a part of the AAF’s Mosaic Center, a resource and advocate for the value of diversity and inclusion within the advertising industry. To help the advertising and media industry reflect the evolving cultural makeup of the United States, the AAF has committed a substantial portion of its resources to implementing a myriad of programs that promote and advance multiculturalism within the industry.

For more information on the Mosaic Awards, please visit the AAF’s website,, or contact Kai Jones Weidie at To learn more about ADMERICA, please

© AAF District 3