RALEIGH, NC – The District 3 American Advertising Award winners were announced on March 17, 2014. Judges chose winners from 309 online, broadcast and print entries from agencies, businesses and individuals doing business in the Virginia, North Carolina, and South Carolina district as well as college students. Of those entries, 20 gold ADDY Awards and 25 silver ADDY Awards were presented to professionals, 9 gold and 11 silver ADDY Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.
Grow, an agency from AAF-Hampton Roads took best of show honors for its digital advertising campaign for Burberry Kisses: A Google Art, Copy & Code Project.
Coastal Carolina University student, Cory McNair from AAF-Coastal Carolina took best of show honors for the packaging design for Bamboo Sake Bottle.
Judges’ Choices were awarded to Advance Auto Parts from AAF-Roanoke for Advanced Auto Parts Bathroom Posters – Life Images; Mad Monkey from AAF-Midlands for USC Playing; and Living Arts College student, Kristina Fick from AAF Raleigh-Durham for Backyard BBQ Logo.
Following is a complete list of the District 3 American Advertising Award winners by club:
AAF-Charlotte
Gold ADDY – Holiday Shopping Survival Kit by birdsong gregory
Silver ADDY – Superhero by Wray Ward
Silver ADDY – La Storia Productions Website by Atypic
Silver ADDY – Stanley Furniture Heritage Video by MODE
Silver ADDY – Pitch by BooneOakley
Student Silver ADDY – True Heritage by Kendall Goodman, University of North Carolina at Charlotte
AAF-Coastal Carolinas
Student Gold ADDY – Bamboo Sake Bottle by Cory McNair, Coastal Carolina University
Student Silver ADDY – The Beauty Beyond The Surface by Tyler Pate, Francis Marion University
AAF-Greenville
Gold ADDY – Blackberry Farm Living by Ferebee Lane + Co
Gold ADDY – Everybody Plays Here by Erwin Penland
Silver ADDY – Blackberry Farm Newsletter by Ferebee Lane + Co
Silver ADDY – Smile by Erwin Penland
Silver ADDY – Denny’s Roastometer Microsite by Erwin Penland
Silver ADDY – iPancakes by Erwin Penland
Silver ADDY – Empowerful Wallpapers by Erwin Penland
Student Gold ADDY – BuildingHaus Magazine by Rebekah Rhoden, Anderson University
Student Gold ADDY – Invisible Children Poster by Micah Peek, South Carolina School of the Arts
Student Gold ADDY – Function 7 by Annie Churdar, South Carolina School of the Arts at Anderson University
Student Silver ADDY – Bela Company Launch by Ben Mahaffey, Anderson University
AAF-Hampton Roads
Gold ADDY – Burberry Kisses: A Google Art, Copy & Code Project by Grow
Gold ADDY – Volkswagen SmileDrive: A Google Art, Copy & Code Project by Grow
Gold ADDY – Burberry Kisses: A Google Art, Copy & Code Project by Grow
Gold ADDY – Volkswagen SmileDrive: A Google Art, Copy & Code Project by Grow
Gold ADDY – Burberry Kisses: A Google Art, Copy & Code Project by Grow
Gold ADDY – Grow Website by Grow
Silver ADDY – Akoo Book of Kings by Otto Design + Marketing
Student Gold ADDY – Lumber Liquidators by Rebecca Harris, VCU School of Mass Communications
Student Gold ADDY – Change the World by Nick Marfing, VCU School of Mass Communications
Student Silver ADDY – Kids Off by Miles Freyberger, VCU School of Mass Communications
AAF-Midlands
Gold ADDY – Maker Works by EdVenture Children’s Museum
Gold ADDY – Fresh on the Menu app by Chernoff Newman
Gold ADDY – Loyalty Fund by Mad Monkey
Gold ADDY – Playing by Mad Monkey
Gold ADDY – Fresh on the Menu Campaign by Chernoff Newman
Silver ADDY – Richland Library Online Annual Report by ADCO
Silver ADDY – New Morning Foundation Website by Riggs Partners
Silver ADDY – NBA Allstar Sunday Promo by Mad Monkey
Student Gold ADDY – Poco Dolce TV by Eshana Young-Pierre, South University
AAF-Raleigh Durham
Gold ADDY – UF Health – Diner by Capstrat
Gold ADDY – UF Health – TV Campaign by Capstrat
Gold ADDY – Live United by Myriad Media
Gold ADDY – Babylon by Myriad Media
Silver ADDY – Duke Energy – Phone, Rabbit and Mix Tape by Capstrat
Silver ADDY – Duke Energy – Integrated Campaign by Capstrat
Silver ADDY – Carolina Ballet Campaign by Clean Design
Silver ADDY – Power to Grow by Three Post / ElectriCities of NC
Student Gold ADDY – Backyard BBQ by Kristina Fick, Living Arts College
Student Silver ADDY – W Food for the World by Benjamin Aijian, Living Arts College
AAF-Roanoke
Gold ADDY – A True Friend by Abandon Films
Gold ADDY – Around the Corner by Abandon Films
Silver ADDY – Advance Auto Parts Bathroom Posters — Life Images by Advance Auto Parts
Silver ADDY – Chatham Hall by NewCity
Silver ADDY – Fiberon Deck Design Tool by Venveo
Silver ADDY – TPC Sawgrass by Motion Adrenaline
Silver ADDY – Roanoke Regional Airport – Delta by Access
Silver ADDY – 2013 ADDY Gala Video by AAF Roanoke
Silver ADDY – Around The Corner by Abandon Films
Student Gold ADDY – Rosa Studios Advertising Poster by Katherine Zvara, Lynchburg College
Student Silver ADDY – Book Corner Online Library Poster by Meredith Long, Liberty University
Student Silver ADDY – Chocolate by Shawna Hession, Radford University
Student Silver ADDY – What If All You Ever Saw Was Darkness? by Brianna O’Neal, Liberty University
Student Silver ADDY – VENTURE Magazine App Design by Danielle Echeverria, Liberty University
Student Silver ADDY – Tentacled Monocled Sir by Ashley Marlow, Radford University
Student Silver ADDY – The Circus by Meredith Long, Liberty University
AAF-Southwest Virginia
Silver ADDY – Wise Admissions Campaign by The University of Virginia’s College at Wise
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For media credentials to cover the District 3 American Advertising Awards, contact Rachael McGuffin at 919-906-5519 or rduremix@gmail.com
The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. More information at AAF.org
AAF District 3 represents the clubs of North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products.