AAF News

Liberty University Secures a Spot in the National Student Advertising Competition Finals

ROANOKE, S.C. — Congratulations to Liberty University who will be representing District 3 in the finals of the National Student Advertising Competition (NSAC) at the American Advertising Federation’s (AAF’s) National ADMERICA conference in Hollywood, Florida, June 5-8. This year’s NSAC sponsor and client, Wienerschnitzel, provided a brief to teams across the country who put together a strategy, media budget and integrated campaign to present to judges.

Liberty won the District 3 competition in Cary, North Carolina on April 12, competing against schools from Virginia, North Carolina and South Carolina. The team then placed in the top 8 of the semi-final round to secure a spot at the finals. During ADMERICA Liberty will take on Columbia College, Ithaca College, Johnson & Wales, South Dakota State, Southern Methodist University, Syracuse University, and the University of Alabama to present their integrated campaigns to the judges at the national level. The NSAC winner will be announced on Friday, June 7.

About AAF District 3
AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

District 3 American Advertising Awards Results Are In!

Judging for the District 3 American Advertising Awards is complete, with Clean Inc. of Raleigh taking the Best of Show honors for their Boone 2018 Campaign.

Over a busy weekend at the Cognito Forms office in Columbia, SC, judges evaluated more than 250 professional and student entries from the Carolinas and Virginia. Each entry had previously received a local ADDY award, earning it the right to be part of this level of the competition.

Winners will now advance to compete on the national stage in the third and final level of the competition. The best of the best will then be recognized at the national American Advertising Awards gala June 8 in Hollywood, FL, as part of the AAFs annual Admerica conference.

Congratulations to our District 3 American Advertising Award Winners:

AAF-Charlotte

Gold ADDYs
              Caravan: NEA “Reverse Your Thinking”
              Tattoo Projects: Sheetz Art Project
Silver ADDYs
              Union: Mack Masters Comic Book
              Mythic: Harvest Organics Editor Gift Box
              Union: Charlotte’s Got A Lot
              Union: Charlotte’s Got A Lot
              Tattoo Projects: Sheetz – Sheetz Freakz
              Tattoo Projects: Sheetz – I Want It All
              Tattoo Projects: Sheetz – Sheetz Freakz
              LGA: Firsts That Last
              LGA: Firsts That Last
              LGA: Firsts That Last
              Joyride: Rolling in the Deep

AAF Southwest Virginia

Silver ADDYs
              Emory & Henry College: Emory & Henry College Viewbook

AAF Midlands

Gold ADDYs
              Richland Library: ACCESS Magazine, Issue 002
              Cyberwoven: Columbia Museum of Art Website
              Dust of the Ground: dustoftheground Showreel
              Dust of the Ground: Roots Branded Content, Tradd Cotter
Silver ADDYs
              Chernoff Newman: Zoo Babies Gender Reveal Party
              Chernoff Newman: Roots
              ABLE vfx: Rock, Flag, and Eagle

Triangle Ad Fed

Gold ADDYS
              Clean Inc.: Boone 2018 Campaign
              Clean Inc.: Boone Ad Libs
              Pace Communications: Life-Changing Decisions
              DASH: League of Legends College Promo
              Amazing Studios: NC Bar Association
              Ketchum: “Today We” Anthem
Silver ADDYs
              Steady Film Productions, Inc.: How to Build a Better Bike
              French | West | Vaughan: J. Peterman Press Mailer
              French | West | Vaughan: Wrangler Legends: Katie Cahn

AAF Roanoke

Gold ADDYs
              Abandon Films: For Home & Country
              Abandon Films: For Home & Country
              Abandon Films: For Home & Country
              Abandon Films: For Home & Country
Silver ADDYs
              Access: The Wonders Right Under

AAF Hampton Roads

Gold ADDYs
              Ironclad Media Alliance: The Terminal List Trailer
Silver ADDYs
              Sway Creative Labs: NEON Website
              Ironclad Media Alliance: The Terminal List Trailer
              Ironclad Media Alliance: Meeting Violet

AAF Greenville

Gold ADDYs
              Patterson Art Company: Liability Brewing Company
Silver ADDYs
              X-Agency: X-Agency Website
              FerebeeLane: Sugar Pink, Sugar Blue
              Up&Up Agency: Warren Wilson: Crafting A New World
              Up&Up Agency: Marian University Motion Graphics

…and check out these American Advertising Awards – Student Division Winners:

AAF Roanoke

Gold ADDYs
              Tam Hoang, Virginia Tech, The Life of Frida Kahlo
              Austin Nicely, Virginia Western Community College, Robots & Jams – Music/Sound
Silver ADDYs

              Ken Smith, Radford University, Lipton Tea
              Austin Nicely, Virginia Western Community College, Robots & Jams – Animation
              Tam Hoang, Virginia Tech, Translucence Music Festival App
              Rachel Morris, Virginia Western Community College, fyi Mojito Flavored Sparkling Water
              Ken Smith, Radford University, Alternative Magazine

AAF Greenville

Gold ADDYs
              Jayne Small, Anderson University, Ivy Leaves Journal of Lit. & Art
              Ashley Stone, Anderson University, Spark Magazine
              Allie Thompson, Anderson University, Spark Magazine
              Jayne Small, Anderson University, Ivy Leaves Journal of Lit. & Art
Silver ADDYs
              Lizzie Todd, Anderson University, The Coffee Fount Filters
              Lizzie Todd, Anderson University, A Classic for a Cause Book Series
              Jayne Small, Anderson University, Ivy Leaves Journal of Lit. & Art
              Megan Adams, Anderson University, The Bridge Collection- Warby Parker
              Brianna Stephens, Anderson University, AIGA Eye on Design Buzzfeed Edition
              Meredith Guio, Anderson University, The Bridge Collection- Warby Parker
              Rachael Nuzum, Anderson University, Calvary Home for Children Site
              Abigail Marasigan, Bob Jones University, WorshipWith Branding & UI

Triangle Ad Fed

Gold ADDYs
              Dana McMahan, UNC School of Media and Journalism, Coulture Magazine Fall 2018

AAF Hampton Roads

Silver ADDYs
              Hannah Zach, Old Dominion University, Deification

AAF Midlands

Gold ADDYs
              Collin Morvay, University of South Carolina, Welcome to The Warmouth

AAF Richmond

Gold ADDYs
              Rachel Falwell, Liberty University, The Coded Collection
Silver ADDYs
              Kate Lee, Virginia Commonwealth University, Tang-Mix in the fun

Rachel Falwell at Liberty University took Student Best of Show honors for The Coded Collection. The judges also awarded two special awards, recognizing Ashley Stone of Anderson University for her Spark Magazine design and Dana McMahan of UNC School of Media and Journalism for her use of photography in Coulture Magazine Fall 2018.

District 3 would like to recognize the judges who graciously donated their expertise and effort to this district-level competition:

  • Joseph Nother, Executive Creative Director, designsensory
  • Alex Wier, Chief Creative Officer, Wier/Stewart
  • Donna McClure, Associate Director of Creative Services, University of Tennessee

A big thank you to our judges and volunteers, and congratulations again to our District 3 ADDY recipients!

Shelley Magee Receives Pat Martin Excellence in District Leadership Award from the American Advertising Federation

Shelley Magee receives the Pat Martin Excellent in District Leadership Award

Shelley Magee, Sales Manager for ABC Columbia was awarded the Pat Martin Excellence in District Leadership Award from the American Advertising Federation on June 8 at their annual conference in Chicago.

Pat Martin was among the first women to break into the advertising industry. She continued to be a leader throughout her career: as the first woman ad director in one company, as a pioneer in the integration of advertising; promotion and sales training; and as the first woman chair of the American Advertising Federation.

The Pat Martin Excellence in District Leadership Award is given to a member of the AAF who exemplifies Pat’s work by making outstanding contributions to his or her District.

Shelley Magee has been a member and leader within AAF District 3 of The American Advertising Federation for nearly 20 years. She began as an active volunteer in AAF of the Midlands, eventually becoming President in 2008.  She then took her leadership abilities to District 3 and was elected Governor in 2012. Her great work has had a profound effect on the success of both the Club and District.

As District Governor, Shelley instituted the widely successful Quality Club Competition. This program gives District 3 Ad Clubs tools for strong leadership and templates to follow for success.  It then rewards them for outstanding accomplishments in different areas of operations.  As a result, District 3 has produced nine AAF National Clubs of the Year since the program was implemented.  As past Governor, Shelley remains active in the District and continues to educate and inspire new club board members and leaders. In addition, she helps assure the District’s financial stability by helping to raise thousands of dollars through the sponsorship programs she has developed.

Shelley was elected Chair of the AAF Council of Governors in 2016, where she could help with the success of AAF Clubs and Districts across the country.  Together with the other officers and members of the COG, she helped develop the Council’s first strategic three-year plan to help provide continuity in leadership, values and goals from year to year. Shelley’s vision ensured that the plan would be woven into the overall goals of AAF and become a valuable tool for Governors in the leadership of their own Districts. An integral part of the plan was the creation of AAF University, a series of video presentations that provide AAF Club leaders across the county with the tools they need to grow, adapt, and position their organizations for success.
“All of us across Shelley’s home district of AAF District 3 could not be more proud of her for this accomplishment,” said AAF District 3 Governor Chris Dodd. “Her inspiring leadership has provided the tools for AAF chapter clubs across the country to adapt and thrive through the challenges any entity may be facing.”
About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

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University of Virginia to represent AAF District 3 at NSAC Nationals

Congrats UVA slider 2018Congratulations to the University of Virginia who will be representing District 3 in the finals of the National Student Advertising Competition (NSAC) at AAF’s Admerica conference in Chicago, June 7-8. UVA won the District 3 competition in Raleigh on April 20th, competing against schools from Virginia, North Carolina and South Carolina. This year’s NSAC sponsor and client, Ocean Spray, provided a brief to teams across the country who put together a strategy, media budget and integrated campaign to present to judges.
After winning the District 3 competition, UVA went on to the semi-final round, placing in the top eight to secure a spot at the finals. On Friday, June 8th, the team will take on Syracuse University, Columbia College, East Tennessee State University, University of Missouri, Oral Roberts University, Montana State University, and Brigham Young University – Provo) to present their integrated campaigns to the judges at the national level. The NSAC winner will be announced on Saturday, Jun. 9th.
District 3 is very proud to have UVA representing the district at nationals again this year. In 2016, they took home the national title for the third time. Best of luck to the Wahoos!

UVA team photo mcintire

2018 D3 Leadership Conference Dates and Location Announced

 

Great news! The dates and location for the annual D3 Leadership Conference have been announced!

This year’s event will be held August 17-19 at the Hotel Roanoke and Conference Center in Roanoke, VA.

AAF District 3 Leadership Conference
Hotel Roanoke and Conference Center
110 Shenandoah Avenue
Roanoke, Va 24016 [Map]
540-985-5900

More details will follow. Stay tuned right here to learn more.

2018 District 3 American Advertising Award Winners Announced

CHARLOTTE, NC – District Three of the American Advertising Federation announced the American Advertising Award winners on March 27, 2018, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields.

Judging took place in Charlotte, NC. The three out-of-market judges were:

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 19 Gold ADDY® Awards and 26 Silver ADDY® Awards were presented to professionals, 10 Gold and 16 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

The following entries won the District 3 American Advertising Awards top honors:

  • HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “The Bluff Magazine”.
  • Coastal Carolina University Student Alli Crandell of AAF Coastal Carolinas merited Best of Show Student Honors for her “492 & Counting: Homeless”.
  • A Special Judges Award went to KRON CORP of Weddington, NC of AAF Charlotte for “JacksonHole Board & Ski-shooter”.
  • A Special Judges Award went to Anderson University Student Taylor Morris of AAF Greenville for her “Take Care – Health Poster”

Following is a complete list of the District 3 American Advertising Award winners by club locality:

AAF Charlotte (Charlotte, NC)

  • Gold ADDY® Award for “Sunbrella Marine Book” by Wray Ward (Branded Content & Entertainment)
  • Gold ADDY® Award for “The Power of Being You – series” by Luquire George Andrews (Branded Content & Entertainment Campaign)
  • Gold ADDY® Award for “RSM CLASSIC – Invitation” by Luquire George Andrews (Card, Invitation or Announcement)
  • Gold ADDY® Award for “HMH New Business Mailers” by HMH Agency (Advertising Industry Self-Promotion Direct Marketing & Specialty Items)
  • Gold ADDY® Award for “JacksonHole Board & Ski-shooter” by KRON CORP (Poster)
  • Gold ADDY® Award for “The Bluff Magazine” by HMH Agency (Magazine Design)
  • Gold ADDY® Award for “Facts About Fuels Campaign” by HMH Agency (Integrated Advertising Campaign – Regional/National B-to-B)
  • Gold ADDY® Award for “Saintmotelevision VR Album” by Wheelhouse Media (Innovative Use of Interactive/Technology)
  • Gold ADDY® Award for “Saintmotelevision VR Album” by Wheelhouse Media (Virtual Reality)
  • Gold ADDY® Award for “Levolor Television Spot” by Wray Ward (Regional/National Television Commercial)
  • Silver ADDY® Award for “Sweet Talk” by Wheelhouse Media (CGI)
  • Silver ADDY® Award for “Sweet Talk” by Wheelhouse Media (Animation, Special Effects or Motion Graphics)
  • Silver ADDY® Award for “Tattoo Projects – Instagram Mosaic” by Tattoo Projects (Advertising Industry Self-Promotion Online/Interactive)
  • Silver ADDY® Award for “Burke Coffee” by BURKE (Advertising Industry Self-Promotion Brand Elements)
  • Silver ADDY® Award for “Wray Ward Website” by Wray Ward (Business-to-Business Website)
  • Silver ADDY® Award for “CLT Ballet Nutcracker Campaign” by Mythic (Integrated Advertising Campaign – Local – Consumer)

AAF Coastal Carolinas (Myrtle Beach, SC)

  • Gold ADDY® Award for “Wood Tube Tree Mailer” by Rawle Murdy (Direct Mail 3-D/Mixed)
  • Gold ADDY® Award for “Kettle Chips Website” by The Brandon Agency (Consumer Website)
  • Gold ADDY® Award for “New York Fishing Trip” by The Brandon Agency (Online/Interactive Branded Content & Entertainment)
  • Silver ADDY® Award for “Man on a Mission – Carter Andrews” by The Brandon Agency (Online/Interactive Branded Content & Entertainment)
  • Student Gold ADDY® Award for “492 & Counting: Homeless” by Alli Crandell from Coastal Carolina University (Integrated Brand Identity Campaign)
  • Student Gold ADDY® Award for “At Low Tide: Sandy Island” by Alli Crandell from Coastal Carolina University (Integrated Brand Identity Campaign)
  • Student Gold ADDY® Award for “Bauhaus Brochure” by Alan Bunal from Horry Georgetown Technical College (Printed Annual Report or Brochure)
  • Student Silver ADDY® Award for “Pantone Cellar Packaging” by Alan Bunal from Horry Georgetown Technical College (Packaging)

AAF Greenville (Greenville, SC)

  • Gold ADDY® Award for “2017 Eclipse” by Adams+Fairway (Advertising Industry Self-Promotion Out-Of-Home)
  • Gold ADDY® Award for “Clemson Football Operations Center” by Jack Porter Inc. (Out-Of-Home Installation)
  • Silver ADDY® Award for “Highlands Food & Wine Banjo Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Silver ADDY® Award for “Highlands Food & Wine Fiddle Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Silver ADDY® Award for “Highlands Food & Wine Drum Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
  • Silver ADDY® Award for “Town December 2017 Cover Sean Brock” by Community Journals (Publication Cover Design)
  • Silver ADDY® Award for “Highlands Food & Wine Ad Campaign” by Bright+Co (Magazine Advertising Campaign)
  • Silver ADDY® Award for “OBIE Awards Call For Entries” by Adams+Fairway (Direct Mail)
  • Student Gold ADDY® Award for “Take Care – Health Poster” by Taylor Morris from Anderson University (Illustration – Campaign)
  • Student Gold ADDY® Award for “Fianto Fine Espresso” by Michaela Staton from South Carolina School of the Arts at Anderson University (Packaging)
  • Student Gold ADDY® Award for “Rudyard Kipling’s Tales From India” by Jennifer Hudson from Bob Jones University (Cover)
  • Student Silver ADDY® Award for “Workout Supplement Packaging” by Tara Stewart from Anderson University (Packaging)
  • Student Silver ADDY® Award for “C’est Mieux: French Bread Pizza” by Lindsay Higgins from Anderson University (Packaging)
  • Student Silver ADDY® Award for “Typographic Self-Portrait” by Brigitta Daswani from Bob Jones University (Illustration – Single)
  • Student Silver ADDY® Award for “River & Hill Wines Collector Medley” by Michaela Staton from South Carolina School of the Arts at Anderson University (Packaging)
  • Student Silver ADDY® Award for “Real Salt Lake Player Banners” by Alexis Caldwell from Anderson University (Web Banner Ads or Website Takeovers)
  • Student Silver ADDY® Award for “Baken Packaging” by Jennifer Jefferson from South Carolina School of the Arts at Anderson University (Packaging)
  • Student Silver ADDY® Award for “WHAT WHY WHO Magazine” by Lizzie Todd from Anderson University (Magazine Design)
  • Student Silver ADDY® Award for “ORZA Rice” by Mariana Poveda from Anderson University (Stationery Package)
  • Student Silver ADDY® Award for “Planetarium Event Poster” by Melanie Pretorius from Anderson University (Special Event Materials)

AAF Hampton Roads (Hampton Roads, VA)

  • Gold ADDY® Award for “Ashley Horner Runs Haiti” by Ironclad Media Alliance (Film/Video/Sound Branded Content, More Than :60 Seconds)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Cinematography)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Video Editing)
  • Silver ADDY® Award for “Daniel Defense-Tested.Proven.Chosen” by Ironclad Media Alliance (Sound Design)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Film/Video/Sound Branded Content, More Than :60 Seconds)
  • Silver ADDY® Award for “Daniel Defense-Tested.Proven.Chosen” by Ironclad Media Alliance (Cinematography)
  • Silver ADDY® Award for “LAND of ADAM” by COLLECTORnorfolk (Internet Commercial)
  • Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Sound Design)
  • Student Gold ADDY® Award for “Jelly Belly Social Media Campaign” by Jay Adams from The Robertson School of Media and Culture at VCU (Campaign)
  • Student Gold ADDY® Award for “LinkedIn Re-Entry Web-Based App” by Jay Adams from The Robertson School of Media and Culture at VCU (App)
  • Student Gold ADDY® Award for “Reynolds Culinary Institute” by Shabina Aslam from VCU Brandcenter (Integrated Brand Identity Campaign)
  • Student Gold ADDY® Award for “Weber Outdoor Single” by Jay Adams from The Robertson School of Media and Culture at VCU (Outdoor Board)
  • Student Silver ADDY® Award for “Music for the Hungry” by Cherlyn Rebultan from Old Dominion University (Campaign)
  • Student Silver ADDY® Award for “Spelling Bee Torsion Poster” by Holli Turner from Old Dominion University (Single)

AAF of the Midlands (Columbia, SC)

  • Silver ADDY® Award for “Shiny and Chrome” by The Half and Half (Poster)
  • Student Silver ADDY® Award for “Rikimaru’s Ramen Shop” by Bleu Hedrick from University of South Carolina (Digital Creative Technology)

AAF Roanoke (Roanoke, VA)

  • Gold ADDY® Award for “CCCBox Series Convertible Giveaway” by Corrugated Container Corporation (Advertising Industry Self-Promotion Cards, Invitations or Announcements)
  • Gold ADDY® Award for “The Farmer” by Abandon Films (Sound Design)
  • Silver ADDY® Award for “The Farmer” by Abandon Films (Cinematography)
  • Silver ADDY® Award for “The Farmer” by Abandon Films (Music)
  • Student Silver ADDY® Award for “Lipton Premium Tea Packaging” by Dylan Ondell from Radford University (Packaging)
  • Student Silver ADDY® Award for “Lollipup | Savory Treats for Pups” by AnnaClaire Schmiedel from Liberty University (Integrated Brand Identity Campaign)
  • Student Silver ADDY® Award for “3 Sirens Press” by Xiaomeng Li from Radford University (Logo Design)

AdFed WNC (Asheville, NC)

  • Gold ADDY® Award for “AMOS – Donor Wall” by Market Connections (Out-Of-Home, Interior Site)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

  • Silver ADDY® Award for “Bedlam Vodka Membership Kit” by The Republik (Specialty Advertising – Other Merchandise)
  • Silver ADDY® Award for “Bedlam Vodka Membership Kit” by The Republik (Specialty Advertising Campaign)
  • Silver ADDY® Award for “Tupelo Honey Cafe Logo Rebrand” by Uncompany (Integrated Advertising Campaign – Regional/National – Consumer)

Media Contact:

Chris Dodd

Governor, AAF District 3

  1. (540) 312-4510
  2. chriswdodd@gmail.com

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.    

Governor’s Update – June 2016

Dear Fellow D3 AAFers:

As we close out this year in District 3, I would like to say how honored I has been to serve as your governor and how proud I am of the clubs in our district.  Once again at ADmerica we showed our “small but mighty” presence.  Our clubs brought home the hardware as well as the financial incentives from continued growth. I mentioned the specific awards in my previous letter but it made me excited to see our winners seated at the awards dais and get paraded out in front of all of the other clubs.  In addition, I was also ecstatic to see our own, University of Virginia, win the National Student Advertising Competition.

In addition we will continue to see D3 presented on the national board of AAF.  Shelley Magee becomes the Chair of the Council of Governors, Margaret Gregory will be the Chair of the Eastern Region, Ace Evans was elected to be the board member representing all clubs in division 2 and I will be the incoming Treasurer for the Council of Governors.  No other district will have the kind of representation we will have to reflect the views of our members and clubs.

I want to thank all of volunteers for a successful year and appreciate all of the hard work you did to make this such a successful year.  Next year promises to be even better as our new officers are already hard at work planning a great district conference.  Remember that the district is here to help and support your club so please reach out and utilize these resources.   Have a great summer and I look forward to seeing everyone at the district conference in Charlotte during August.

 

David

2016 – 2017 District 3 Board Officers Announced

During the National AAF ADmerica Conference in California, the District 3 Board was elected and the new officers were initiated!

District Chair – David Campbell
Governor – Chris Dodd
Lt. Governor – Jeremy Bise
Secretary Treasurer – Megan Telencio
NC Governor – Jessica Eure
SC Governor – Tiffany Andrews
VA Governor – Elana Todt

We’re excited to announce this group of passionate and talented individuals, and we’re looking forward to the year to come.  See everyone at the D3 Leadership Conference in August!

 

2016 National American Advertising Winners Announced

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Congratulations to both the professional and student National American Advertising Award Winners from D3!  These ADDY recipients will be honored at the ADMERICA Conference in Anaheim!

Professional Awards:

AAF Charlotte

  • “Leadercast – Malala Yousafzai Intro” / Internet Commercial / Caravan

AAF Hampton Roads

  • “Discover Alberta” / Cinematography / Ironclad Media Alliance
  • “Welcome to the Lowcountry” / Photography Campaign / Lanpher Productions

 

Student Awards:

AAF Charlotte

  • “Fear Foods” / Social Media – Single Platform / Giselle Hernandez, UNC Charlotte

AAF Coastal Carolina

  • “Archarios” / Magazine Design / Alison Lane, Coastal Carolina University

AAF Hampton Roads

  • “Bug Fest Poster” / Poster – Single / Michael Watts, Old Dominion University

AAF Roanoke

  • “Mug Hard Root Beer” / Sales Promotion – Packaging / Paul Gartner, Radford University

 

To learn more about the American Advertising Awards, or to view last year’s winning entries, click here.

Governor’s Update – April 2016

Dear Fellow D3 AAF Brethren,

It has been a whirlwind year so far with lots of activity going on.  As we take a breath before the end of your club year and ADMERICA, let’s look at some of the great things going on in our district.  Between AAAward galas, club achievement books, NSAC and the AES fund drive, everyone should be a little exhausted.

Most AA Award competitions and galas at the club level were done by the end of February.  By most accounts, clubs saw an average of an 8% increase in entries in the district compared to an increase of 3% nationally.  A big shout out to Triangle Ad Fed who saw an increase in entries of 40.7% and have been one of the top ten clubs nationally that will receive an incentive award which includes two members getting trips and registration to this year’s ADMERICA conference in Anaheim, CA.

Only a couple of short weeks after the galas, club achievement books were due to the national AAF office.  I am proud to say that 4 of our clubs had books place in the national competition.

AAF Midlands                   

1st Place Public Service

3rd Place Programs

AAF Roanoke

1st Place Diversity and Multicultural Initiatives

3rd Place Public Service

3rd Place Advertising Education

AAF Greenville 

1st Place Government Relations

2nd Place Diversity and Multicultural Initiatives

3rd Place Advertising Education

Triangle Ad Fed

3rd Place Programs

3rd Place Membership

In addition AAF Roanoke also is a Mosaic Award winner in the multicultural student category for its “Adscape: Explore the Landscape of Advertising” program.

AAF District 3 also just hosted its National Student Advertising Competition (NSAC) in Raleigh in conjunction with the district spring board meeting. Amanda Longo did a great job with her team of running the completion in which 9 schools participated and one came as an observer. We were excited to have VCU Brandcenter as a sponsor and appreciate their presence as well.  The University of Virginia emerged as the winner and will advance to the next round of competition.  We wish them good luck and hope to see them again in Anaheim.  We were excited to have them present to those in attendance at the board meeting and were amazed at the great work those kids put in.  Remember all of these competitors are future AAF members so make sure you reach out to your local schools for new members.

We are continuing our drive to raise funds for AES.  These funds are used to help fund our NSAC competition.  Our goal is to raise $8,000 and we are over halfway there so please say “Yes to AES”!  We are one of the few districts that do not charge schools to participate in NSAC and we want to continue that.

At our board meeting, we covered all of the committee reports and saw ourselves in good financial standing this year.  We also nominated district officers for next year.  These nominations are open until the district meeting in Anaheim and the slate will be voted upon at that time.  The nominations are as follows:

District Chair: David Campbell

District Governor: Chris Dodd

Lieutenant Governor: Jeremy Bise

Secretary/Treasurer: Megan Telencio

Virginia Governor: Elana Todt

North Carolina Governor: Jessica Eure

South Carolina: Tiffany Andrews

And last but not least, it was reported that the district conference will be held August 12-14, 2016 in Asheville, NC.  Details will be forthcoming but please mark your calendars and make sure to include in your budgets enough to bring as many board members as possible.  This is the best time to energize your board and to share ideas with other clubs’ officers.

Right after the district meeting, I attended the national council of governor’s (COG) meeting and the national AAF board meeting.  Our district should be proud in the Shelley Magee will become next year’s COG chair and Margaret Gregory will become the Eastern Region Chair. Our district should be proud to see its members continue to serve in all levels of the AAF.

Thank you for all you do for AAF and I hope to see you at ADMERICA.

 

David

© AAF District 3