Blog

Governor’s Update 2019

Happy New Year!

It’s about halfway through your presidential terms and a great time to reflect on your accomplishments and goals.  I’ve been thrilled to hear about your successes on our calls and I’ve also heard some of you ran into some issues and roadblocks. Perhaps you’re operating with very few volunteers. Maybe you couldn’t get the financing in place for a new initiative.  We’ve certainly all been there, myself included.  We are all volunteers with complex career and personal lives and there just never seems to be enough time in the day.  My hope is that you found ways to divide tasks more broadly and get investment in your club by adding a personal touch to your members, making them feel like they “own” a piece of your club’s success. 
 
I want to emphasize that your District Board is here for you. We exist to advocate for you at the national level (District 3’s David Campbell is the Council of Governors Chair so you know you’re well covered!). The Council of Governors has worked hard to provide resources at AAF.org  (Who We Are/Club Leader Resources). And certainly, as you review areas you may continue to struggle, I ask that you reach out and let District 3 Leaders help your club. 

I’ve seen great dialogue with District 3 American Advertising Awards Chairs Melissa Harper and Ace Evans and I want to applaud their responsiveness and knowledge. 

I know you’re currently in the throngs of take in day, judging and gala planning and we at District 3 are here for you.

Cheers to the new year and your continued success!
Megan Telencio
Governor, AAF District 3

Upcoming deadlines prior to our next conference call:

• District club dues and updated rosters are due to Matt Brown, your AAF District 3 Treasurer, Feb. 7th
  
• Club Achievement Books are due to National March 4th
  
• March 7th-Advertising Day on the Hill (Important to register ASAP so national can schedule meetings with your representatives).

Shelley Magee Receives Pat Martin Excellence in District Leadership Award from the American Advertising Federation

Shelley Magee, Sales Manager for ABC Columbia was awarded the Pat Martin Excellence in District Leadership Award from the American Advertising Federation on June 8 at their annual conference in Chicago.

Pat Martin was among the first women to break into the advertising industry. She continued to be a leader throughout her career: as the first woman ad director in one company, as a pioneer in the integration of advertising; promotion and sales training; and as the first woman chair of the American Advertising Federation.

The Pat Martin Excellence in District Leadership Award is given to a member of the AAF who exemplifies Pat’s work by making outstanding contributions to his or her District.

Shelley Magee has been a member and leader within AAF District 3 of The American Advertising Federation for nearly 20 years. She began as an active volunteer in AAF of the Midlands, eventually becoming President in 2008.  She then took her leadership abilities to District 3 and was elected Governor in 2012. Her great work has had a profound effect on the success of both the Club and District.

As District Governor, Shelley instituted the widely successful Quality Club Competition. This program gives District 3 Ad Clubs tools for strong leadership and templates to follow for success.  It then rewards them for outstanding accomplishments in different areas of operations.  As a result, District 3 has produced nine AAF National Clubs of the Year since the program was implemented.  As past Governor, Shelley remains active in the District and continues to educate and inspire new club board members and leaders. In addition, she helps assure the District’s financial stability by helping to raise thousands of dollars through the sponsorship programs she has developed.

Shelley was elected Chair of the AAF Council of Governors in 2016, where she could help with the success of AAF Clubs and Districts across the country.  Together with the other officers and members of the COG, she helped develop the Council’s first strategic three-year plan to help provide continuity in leadership, values and goals from year to year. Shelley’s vision ensured that the plan would be woven into the overall goals of AAF and become a valuable tool for Governors in the leadership of their own Districts. An integral part of the plan was the creation of AAF University, a series of video presentations that provide AAF Club leaders across the county with the tools they need to grow, adapt, and position their organizations for success.
“All of us across Shelley’s home district of AAF District 3 could not be more proud of her for this accomplishment,” said AAF District 3 Governor Chris Dodd. “Her inspiring leadership has provided the tools for AAF chapter clubs across the country to adapt and thrive through the challenges any entity may be facing.”
About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

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University of Virginia to represent AAF District 3 at NSAC Nationals

2018 D3 Leadership Conference Dates and Location Announced

 

Great news! The dates and location for the annual D3 Leadership Conference have been announced!

This year’s event will be held August 17-19 at the Hotel Roanoke and Conference Center in Roanoke, VA.

AAF District 3 Leadership Conference
Hotel Roanoke and Conference Center
110 Shenandoah Avenue
Roanoke, Va 24016 [Map]
540-985-5900

More details will follow. Stay tuned right here to learn more.

2018 District 3 American Advertising Award Winners Announced

CHARLOTTE, NC – District Three of the American Advertising Federation announced the American Advertising Award winners on March 27, 2018, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields.

Judging took place in Charlotte, NC. The three out-of-market judges were:

• Mark Bazil, Advertising Professor, Savannah College of Art and Design, Savannah, GA (http://www.scad.edu/academics/faculty/mark-alan-bazil)
• Gregg Steward, Creative Director, Zimmerman Advertising, Fort Lauderdale, FL (https://www.zadv.com/)
• Kathy Hoskins Nolan, Creative Director, Bright Ideas Group, Macon, GA (www.brightideasgroup.com)

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 19 Gold ADDY® Awards and 26 Silver ADDY® Awards were presented to professionals, 10 Gold and 16 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.

The following entries won the District 3 American Advertising Awards top honors:

• HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “The Bluff Magazine”.
• Coastal Carolina University Student Alli Crandell of AAF Coastal Carolinas merited Best of Show Student Honors for her “492 & Counting: Homeless”.
• A Special Judges Award went to KRON CORP of Weddington, NC of AAF Charlotte for “JacksonHole Board & Ski-shooter”.
• A Special Judges Award went to Anderson University Student Taylor Morris of AAF Greenville for her “Take Care – Health Poster”

Following is a complete list of the District 3 American Advertising Award winners by club locality:

AAF Charlotte (Charlotte, NC)

• Gold ADDY® Award for “Sunbrella Marine Book” by Wray Ward (Branded Content & Entertainment)
• Gold ADDY® Award for “The Power of Being You – series” by Luquire George Andrews (Branded Content & Entertainment Campaign)
• Gold ADDY® Award for “RSM CLASSIC – Invitation” by Luquire George Andrews (Card, Invitation or Announcement)
• Gold ADDY® Award for “HMH New Business Mailers” by HMH Agency (Advertising Industry Self-Promotion Direct Marketing & Specialty Items)
• Gold ADDY® Award for “JacksonHole Board & Ski-shooter” by KRON CORP (Poster)
• Gold ADDY® Award for “The Bluff Magazine” by HMH Agency (Magazine Design)
• Gold ADDY® Award for “Facts About Fuels Campaign” by HMH Agency (Integrated Advertising Campaign – Regional/National B-to-B)
• Gold ADDY® Award for “Saintmotelevision VR Album” by Wheelhouse Media (Innovative Use of Interactive/Technology)
• Gold ADDY® Award for “Saintmotelevision VR Album” by Wheelhouse Media (Virtual Reality)
• Gold ADDY® Award for “Levolor Television Spot” by Wray Ward (Regional/National Television Commercial)
• Silver ADDY® Award for “Sweet Talk” by Wheelhouse Media (CGI)
• Silver ADDY® Award for “Sweet Talk” by Wheelhouse Media (Animation, Special Effects or Motion Graphics)
• Silver ADDY® Award for “Tattoo Projects – Instagram Mosaic” by Tattoo Projects (Advertising Industry Self-Promotion Online/Interactive)
• Silver ADDY® Award for “Burke Coffee” by BURKE (Advertising Industry Self-Promotion Brand Elements)
• Silver ADDY® Award for “Wray Ward Website” by Wray Ward (Business-to-Business Website)
• Silver ADDY® Award for “CLT Ballet Nutcracker Campaign” by Mythic (Integrated Advertising Campaign – Local – Consumer)

AAF Coastal Carolinas (Myrtle Beach, SC)

• Gold ADDY® Award for “Wood Tube Tree Mailer” by Rawle Murdy (Direct Mail 3-D/Mixed)
• Gold ADDY® Award for “Kettle Chips Website” by The Brandon Agency (Consumer Website)
• Gold ADDY® Award for “New York Fishing Trip” by The Brandon Agency (Online/Interactive Branded Content & Entertainment)
• Silver ADDY® Award for “Man on a Mission – Carter Andrews” by The Brandon Agency (Online/Interactive Branded Content & Entertainment)
• Student Gold ADDY® Award for “492 & Counting: Homeless” by Alli Crandell from Coastal Carolina University (Integrated Brand Identity Campaign)
• Student Gold ADDY® Award for “At Low Tide: Sandy Island” by Alli Crandell from Coastal Carolina University (Integrated Brand Identity Campaign)
• Student Gold ADDY® Award for “Bauhaus Brochure” by Alan Bunal from Horry Georgetown Technical College (Printed Annual Report or Brochure)
• Student Silver ADDY® Award for “Pantone Cellar Packaging” by Alan Bunal from Horry Georgetown Technical College (Packaging)

AAF Greenville (Greenville, SC)

• Gold ADDY® Award for “2017 Eclipse” by Adams+Fairway (Advertising Industry Self-Promotion Out-Of-Home)
• Gold ADDY® Award for “Clemson Football Operations Center” by Jack Porter Inc. (Out-Of-Home Installation)
• Silver ADDY® Award for “Highlands Food & Wine Banjo Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
• Silver ADDY® Award for “Highlands Food & Wine Fiddle Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
• Silver ADDY® Award for “Highlands Food & Wine Drum Ad” by Bright+Co (Magazine Advertising – Full Page or Less)
• Silver ADDY® Award for “Town December 2017 Cover Sean Brock” by Community Journals (Publication Cover Design)
• Silver ADDY® Award for “Highlands Food & Wine Ad Campaign” by Bright+Co (Magazine Advertising Campaign)
• Silver ADDY® Award for “OBIE Awards Call For Entries” by Adams+Fairway (Direct Mail)
• Student Gold ADDY® Award for “Take Care – Health Poster” by Taylor Morris from Anderson University (Illustration – Campaign)
• Student Gold ADDY® Award for “Fianto Fine Espresso” by Michaela Staton from South Carolina School of the Arts at Anderson University (Packaging)
• Student Gold ADDY® Award for “Rudyard Kipling’s Tales From India” by Jennifer Hudson from Bob Jones University (Cover)
• Student Silver ADDY® Award for “Workout Supplement Packaging” by Tara Stewart from Anderson University (Packaging)
• Student Silver ADDY® Award for “C’est Mieux: French Bread Pizza” by Lindsay Higgins from Anderson University (Packaging)
• Student Silver ADDY® Award for “Typographic Self-Portrait” by Brigitta Daswani from Bob Jones University (Illustration – Single)
• Student Silver ADDY® Award for “River & Hill Wines Collector Medley” by Michaela Staton from South Carolina School of the Arts at Anderson University (Packaging)
• Student Silver ADDY® Award for “Real Salt Lake Player Banners” by Alexis Caldwell from Anderson University (Web Banner Ads or Website Takeovers)
• Student Silver ADDY® Award for “Baken Packaging” by Jennifer Jefferson from South Carolina School of the Arts at Anderson University (Packaging)
• Student Silver ADDY® Award for “WHAT WHY WHO Magazine” by Lizzie Todd from Anderson University (Magazine Design)
• Student Silver ADDY® Award for “ORZA Rice” by Mariana Poveda from Anderson University (Stationery Package)
• Student Silver ADDY® Award for “Planetarium Event Poster” by Melanie Pretorius from Anderson University (Special Event Materials)

AAF Hampton Roads (Hampton Roads, VA)

• Gold ADDY® Award for “Ashley Horner Runs Haiti” by Ironclad Media Alliance (Film/Video/Sound Branded Content, More Than :60 Seconds)
• Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Cinematography)
• Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Video Editing)
• Silver ADDY® Award for “Daniel Defense-Tested.Proven.Chosen” by Ironclad Media Alliance (Sound Design)
• Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Film/Video/Sound Branded Content, More Than :60 Seconds)
• Silver ADDY® Award for “Daniel Defense-Tested.Proven.Chosen” by Ironclad Media Alliance (Cinematography)
• Silver ADDY® Award for “LAND of ADAM” by COLLECTORnorfolk (Internet Commercial)
• Silver ADDY® Award for “UA Run Camp: The Desert” by Ironclad Media Alliance (Sound Design)
• Student Gold ADDY® Award for “Jelly Belly Social Media Campaign” by Jay Adams from The Robertson School of Media and Culture at VCU (Campaign)
• Student Gold ADDY® Award for “LinkedIn Re-Entry Web-Based App” by Jay Adams from The Robertson School of Media and Culture at VCU (App)
• Student Gold ADDY® Award for “Reynolds Culinary Institute” by Shabina Aslam from VCU Brandcenter (Integrated Brand Identity Campaign)
• Student Gold ADDY® Award for “Weber Outdoor Single” by Jay Adams from The Robertson School of Media and Culture at VCU (Outdoor Board)
• Student Silver ADDY® Award for “Music for the Hungry” by Cherlyn Rebultan from Old Dominion University (Campaign)
• Student Silver ADDY® Award for “Spelling Bee Torsion Poster” by Holli Turner from Old Dominion University (Single)

AAF of the Midlands (Columbia, SC)

• Silver ADDY® Award for “Shiny and Chrome” by The Half and Half (Poster)
• Student Silver ADDY® Award for “Rikimaru’s Ramen Shop” by Bleu Hedrick from University of South Carolina (Digital Creative Technology)

AAF Roanoke (Roanoke, VA)

• Gold ADDY® Award for “CCCBox Series Convertible Giveaway” by Corrugated Container Corporation (Advertising Industry Self-Promotion Cards, Invitations or Announcements)
• Gold ADDY® Award for “The Farmer” by Abandon Films (Sound Design)
• Silver ADDY® Award for “The Farmer” by Abandon Films (Cinematography)
• Silver ADDY® Award for “The Farmer” by Abandon Films (Music)
• Student Silver ADDY® Award for “Lipton Premium Tea Packaging” by Dylan Ondell from Radford University (Packaging)
• Student Silver ADDY® Award for “Lollipup | Savory Treats for Pups” by AnnaClaire Schmiedel from Liberty University (Integrated Brand Identity Campaign)
• Student Silver ADDY® Award for “3 Sirens Press” by Xiaomeng Li from Radford University (Logo Design)

AdFed WNC (Asheville, NC)

• Gold ADDY® Award for “AMOS – Donor Wall” by Market Connections (Out-Of-Home, Interior Site)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

• Silver ADDY® Award for “Bedlam Vodka Membership Kit” by The Republik (Specialty Advertising – Other Merchandise)
• Silver ADDY® Award for “Bedlam Vodka Membership Kit” by The Republik (Specialty Advertising Campaign)
• Silver ADDY® Award for “Tupelo Honey Cafe Logo Rebrand” by Uncompany (Integrated Advertising Campaign – Regional/National – Consumer)

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Media Contact:

Chris Dodd

Governor, AAF District 3

1. (540) 312-4510
2. chriswdodd@gmail.com

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.    

Fall Conference Keynote Speaker Announced

Rich Stoddart
Global CEO Leo Burnett Worldwide

“Crash My Party: How to market in a world where participation is open to everyone.” 

The ideas that get the most attention today share something fundamental: At their core, they are ideas intentionally built for people to engage with, to get people to not just think something, but do something. In other words, they inspire participation. 

 Stoddart, explores how agencies can create such participatory ideas while staying true to their clients’ brands.

**Join us for the Friday Night Dinner and Keynote only: $75
(all proceeds from Friday Dinner & Keynote go to the AES Fund)

D3 NSAC Winner

Congratulations to team 520 on being the 2017 D3 NSAC Competition Winner.

D3 2017-2018 Executive Leadership Nominations

At the D3 Spring Board meeting on Saturday, April 8th the following nominations were made for the upcoming 2017-2018 board year for the executive leadership positions. Nominations will remain open until Thursday, June 8 at which time they will be officially voted in at Admerica in New Orleans.

D3 Officers

Chris Dodd, D3 Governor
AAF Roanoke

Megan Telencio, D3 Lt. Governor
AAF of the Midlands

Danielle Salley, D3 Treasurer 
AAF of the Midlands

David Campbell, D3 Chair
AAF of the Midlands

State Governors

Amanda Longo, North Carolina State Governor
Triangle Ad Fed

Nicole Viscome, South Carolina State Governor
AAF Greenville

Matt Brown, Virginia State Governor
AAF Roanoke

2017 District 3 American Advertising Award Winners Announced

COLUMBIA, SC – District Three of the American Advertising Federation announced the American Advertising Award winners on April 1, 2017, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields. This year’s judging also saw the participation of the Richmond Ad Club for the first time in many years.

Judging took place in Columbia, SC. The three out-of-market judges were:

• Sam Borowy, Associate Creative Director, idfive, Baltimore, MD (http://idfive.com/)
• Bob Knorpp, Host, The BeanCast Marketing Podcast, New York City, New York (http://thebeancast.com/)
• Jessica Stanford, Graphic Design Coordinator, University Health Care System, Augusta GA (https://www.universityhealth.org/)

Judges chose winners from approximately 200 professional entries and nearly 100 student entries including online, electronic device application, broadcast and print entries. Of those entries, 15 Gold ADDY® Awards and 27 Silver ADDY® Awards were presented to professionals, 7 Gold and 13 Silver ADDY® Awards were presented to students. Entries were judged by a 3-judge panel for their creativity, originality and strategy.
The following entries won the District 3 American Advertising Awards top honors:

• HMH Agency of Charlotte, North Carolina of AAF Charlotte merited Best of Show Honors “Savannah Airport Takeover”.
• Virginia Commonwealth University Student Jay Adams of AAF Hampton Roads merited Best of Show Student Honors for her “Sweet & Low Companion”.
• A Special Judges Award went to BooneOakley of Charlotte, NC of AAF Charlotte for “HB2 U, Pat”.

Following is a complete list of the District 3 American Advertising Award winners by club locality:

AAF Charlotte (Charlotte, NC)

• Gold ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Responsive Design)
• Gold ADDY® Award for “HB2 U, Pat” by BooneOakley (Newspaper Advertising – Full Page)
• Gold ADDY® Award for “Savannah Airport Takeover” by HMH Agency (Out-Of-Home Installation)
• Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (Business-to-Business Website)
• Silver ADDY® Award for “VELUX – Shift Your Outlook” by Wray Ward (Regional/National Television Commercial)
• Silver ADDY® Award for “Kincaid Furniture – The Promise” by Wray Ward (Integrated Advertising Campaign – Regional/National B-to-B)
• Silver ADDY® Award for “Coats: It’s All In The Details” by Wray Ward (User Experience)
• Silver ADDY® Award for “AAF Event Promotion” by The Variable (Ad Club or Marketing Club Advertising)
• Silver ADDY® Award for “Caleb Caudle: Standard Deluxe” by The Variable (Webisode)
• Silver ADDY® Award for “NAPA Filters 50 Golden Years” by Powell & Partners (Illustration Series)
• Silver ADDY® Award for “Caravan Website” by Caravan (Advertising Industry Self-Promotion Online/Interactive)

AAF Coastal Carolinas (Myrtle Beach, SC)

• Gold ADDY® Award for “Urban Nirvana Massage” by Adams Outdoor Advertising (Out-Of-Home Campaign)
• Silver ADDY® Award for “Servicemaster Mold Tease and Reveal” by Adams Outdoor Advertising (Out-Of-Home Campaign)

AAF Greenville (Greenville, SC)

• Gold ADDY® Award for “Denny’s LA + NYC Poster Series” by Erwin Penland (Poster Campaign)
• Gold ADDY® Award for “Denny’s New Pancakes” by Erwin Penland (Integrated Advertising Campaign – Regional/National – Consumer)
• Gold ADDY® Award for “GLA Spoiler Campaign” by Jackson Marketing Group (Integrated Advertising Campaign – Local – Consumer)
• Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Blog)
• Silver ADDY® Award for “Denny’s Tumblr” by Erwin Penland (Online/Interactive Branded Content & Entertainment)
• Silver ADDY® Award for “UPS Store Elevator Pitch” by Erwin Penland (Branded Content & Entertainment Campaign)
• Silver ADDY® Award for “Denny’s Twitter Copywriting” by Erwin Penland (Copywriting)
• Silver ADDY® Award for “Highlands Food & Wine Festival Ad3” by Bright+Co (Magazine Advertising – Full Page or Less)
• Student Gold ADDY® Award for “il Mucchio Parmesan Packaging” by Cameron Ohls from Anderson University (Packaging)
• Student Gold ADDY® Award for “Scycle Trimmer Line Packaging” by Matt Swank from Anderson University (Packaging)
• Student Gold ADDY® Award for “The Exposure Series” by Frances Stephens from Anderson University (Cover/Editorial Spread or Feature – Series)
• Student Silver ADDY® Award for “DeMattia Whiskey Packaging” by Cameron Ohls from Anderson University (Packaging)
• Student Silver ADDY® Award for “Imagination Series” by Anna McAbee from Anderson University (Illustration – Campaign)
• Student Silver ADDY® Award for “Reach Magazine” by Jenny Jefferson, Shelby Kenrick, Haley Williams and Kristin Fereria from Anderson University (Magazine Design)
• Student Silver ADDY® Award for “Truth in Postmodernism DVD Set” by Jennifer Jefferson from Anderson University (Packaging)
• Student Silver ADDY® Award for “American Seed Packaging” by Joanna Daniels from Bob Jones University (Packaging)
• Student Silver ADDY® Award for “Essie Edge Nail Polish Packaging” by Sarah Kuzmic from Bob Jones University (Packaging)

AAF Hampton Roads (Hampton Roads, VA)

• Gold ADDY® Award for “Transparent Seas” by Grow (Advertising Industry Self-Promotion Ambient Media)
• Silver ADDY® Award for “Window Wonderland / Google Shopping” by Grow (User Experience)
• Silver ADDY® Award for “Jack says “Value Your Power”” by Madison+Main (Integrated Media Public Service Campaign)
• Student Gold ADDY® Award for “Sweet & Low Companion” by Toni Brown & Caroline McLoughlin from Virginia Commonwealth University (Interactive Advertising & Promotion Campaign)
• Student Gold ADDY® Award for “McCormick’s Flavor You Can Feel” by Bridget Guckin & Tyler Holley from Virginia Commonwealth University (Magazine Advertising Campaign)
• Student Silver ADDY® Award for “100% Workware” by Paria Taheri from Virginia Commonwealth University (Poster Campaign)

AAF of the Midlands (Columbia, SC)

• Gold ADDY® Award for “Pig 100th Campaign” by Chernoff Newman (Out-Of-Home Campaign)
• Silver ADDY® Award for “I’m In Control” by Mad Monkey, Inc. (Public Service Online Film, Video & Sound)
• Silver ADDY® Award for “Tres Gringos Barbudos” by Alan Pearsall Art & Design (Illustration)

Richmond Ad Club (Richmond, VA)

• Gold ADDY® Award for “Tuition Monster “Pre-Roll”” by Elevation (Internet Commercial Campaign)
• Silver ADDY® Award for “Credit Score” by Elevation (Local Television Commercial :15 Seconds or Less)
• Silver ADDY® Award for “Tuition Monster “Snack Cakes”” by Elevation (Regional/National Television Commercial)

AAF Roanoke (Roanoke, VA)

• Gold ADDY® Award for “My Daddy’s Grass Album Cover” by Boyd Pearman Photography (Photography, Color)
• Silver ADDY® Award for “CT Rolling of the Bulls” by Access (Illustration)
• Silver ADDY® Award for “Happy Holidays Set” by Virginia Tech (Card, Invitation or Announcement Campaign)
• Silver ADDY® Award for “Bon Secours Branding Launch” by BOSS Motion Picture Company (Cinematography)
• Student Gold ADDY® Award for “Koze” by Shannon LeBlanc from Liberty University (Point of Purchase)
• Student Gold ADDY® Award for “Don’t Let Them Fade Away” by Shawna Hession from Radford University (Illustration – Campaign)
• Student Silver ADDY® Award for “UNCOVER” by Chloe Kim from Liberty University (Poster Campaign)
• Student Silver ADDY® Award for “Collect 200 | A Museum Exhibition” by Hannah Pinkie from Liberty University (Single Occurrence or Installation)
• Student Silver ADDY® Award for “Why So Cereal?” by Ji Su Lee from Liberty University (Packaging)
• Student Silver ADDY® Award for “AHA!” by Ji Su Lee from Liberty University (Point of Purchase)
• Student Silver ADDY® Award for “Objectification” by Hannah Lynch from Liberty University (Outdoor & Transit Advertising Campaign)
• Student Silver ADDY® Award for “Mug Hard: Holiday Collection” by Dakota Stanford from Radford University (Packaging)

Triangle AdFed (Raleigh, Durham, and Chapel Hill, NC)

• Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Integrated Advertising Campaign – Local – Consumer)
• Gold ADDY® Award for “Carolina Ballet 2016 Season” by Clean Design (Art Direction)
• Gold ADDY® Award for “LITTLE BOOK OF BIG IDEAS” by THE REPUBLIK (Book Design)
• Gold ADDY® Award for “Franklin Hotel Identity” by THE REPUBLIK (Integrated Brand Identity Campaign)
• Silver ADDY® Award for “#NCMAcars Micromurals” by Myriad Media (Guerrilla Marketing Campaign)
• Silver ADDY® Award for “FHI Mailer Campaign” by THE REPUBLIK (Direct Mail 3-D/Mixed Campaign)
• Silver ADDY® Award for “Photography Campaign” by THE REPUBLIK (Photography Campaign)
• Silver ADDY® Award for “FHI Little Book of Big Ideas” by THE REPUBLIK (Copywriting)

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Media Contact:
Chris Dodd
Governor, AAF District 3
p. (540) 312-4510
e. chriswdodd@gmail.com

About The American Advertising Awards

The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 40,000 members through 200 local advertising clubs. For more information, visit aaf.org.

About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.

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The 2017 District 3 National Student Advertising Competition Has Begun!

PARTICIPATE IN THE 2017 DISTRICT 3 NATIONAL STUDENT ADVERTISING COMPETITION
Over the last 43 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. At the same time, 43 real-world companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The 43rd sponsor of the AAF’s NSAC is Tai Pei.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Tai Pei and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing and retail campaign to help make the Tai Pei brand and products relevant to younger Millennial consumers (spanning from college-aged thru mid-20s). The regional finalists will then be narrowed down to the top eight teams during the semi-finals, and advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at New Orleans, Louisiana June 7 – 10, 2017.

This year’s district competition will take place on April 8th at the Hilton Garden Inn, Cary-Raleigh and events will stretch across the full day leading up to an evening awards ceremony to honor the best in advertising from students in District 3.

For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or d3nsac@gmail.com.