National Student Advertising Competition

District 3 Competition: April 20-21, 2023

The American Advertising Federation District 3 is excited to announce that the National Student Advertising Competition (NSAC) will be held Thursday, April 20, and Friday, April 21, at The Highlander in Radford, Virginia.  Rehearsals are scheduled to run from 5 to 9 p.m. on Thursday, and the competition will run all day Friday beginning at 8 a.m.

We are returning to the pre-pandemic format, which allows the NSAC competition to be held concurrently with the AAF District 3 Spring Meeting. We will ask that the winning team present to the AAF District 3 Executive Committee the morning of Saturday, April 22.

The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.

Room Reservations
A limited number of rooms are available at NSAC’s group rate. To book your rooms, contact The Highlander no later than Tuesday, March 21st. When making your reservation, please inform the hotel that you are with “AAF District 3 NSAC/Spring Board Meeting” to receive the group rate. All reservations must be guaranteed on a credit card when reserving. If a guest does not cancel a reservation within 48 hours of the check-in date, the hotel may retain the prepayment amount. Guests can contact Ginger Clark directly at (540)744-1500 or ginger.clark@aimhosp.com to reserve rooms.

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Learn more about the history of the Competition and its structure.

Access the Case Study, Policies & Procedures and other resources to assist with your campaign development. (Login Required)

Take advantage of research partner tools exclusive for NSAC teams. (Login Required)

This competition is in-person at the Highlander Hotel in Radford, Virginia.

    View competition dates and locations for the Semi-Final competition.

    Read about the national competition and this year’s date and location.

    Partnership Opportunities

    Find out how you can become a sponsor at the District 3 NSAC Competition.

    Purchase plans books and DVDs from past NSAC competitions.

    Want to support the future of advertising? Then consider donating to the Advertising Education Sponsor fund.

    Contact Us

    Leigh Anne Kelley
    AAF District 3 NSAC Chair
    Email | 540-526-2002