National Student Advertising Competition

University of Virginia to represent D3 at NSAC Nationals

Congratulations to the University of Virginia who will be representing District 3 in the finals of the National Student Advertising Competition (NSAC) at AAF’s Admerica conference in Chicago, June 7-8. UVA won the District 3 competition in Raleigh on April 20th, competing against schools from Virginia, North Carolina and South Carolina. This year’s NSAC sponsor and client, Ocean Spray, provided a brief to teams across the country who put together a strategy, media budget and integrated campaign to present to judges.
After winning the District 3 competition, UVA went on to the semi-final round, placing in the top eight to secure a spot at the finals. On Friday, June 8th, the team will take on Syracuse University, Columbia College, East Tennessee State University, University of Missouri, Oral Roberts University, Montana State University, and Brigham Young University – Provo) to present their integrated campaigns to the judges at the national level. The NSAC winner will be announced on Saturday, Jun. 9th.
District 3 is very proud to have UVA representing the district at nationals again this year. In 2016, they took home the national title for the third time. Best of luck to the Wahoos!
UVA team photo mcintire

About the District 3 National Student Advertising Competition

The annual National Student Advertising Competition (NSAC) gives AAF college chapter members around the country the opportunity to solve a real-world marketing challenge given by a national sponsor (client) and and compete for a chance to present their ideas at the national level.

Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. The competition requires its participants to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by the client and the AAF Academic Division. Each student team then “pitches” its campaign to a panel of judges at the District level. District 3 includes schools in Virginia, North Carolina and South Carolina.

Winners at the district level go on to compete at the semi-final level. Eight finalists are then selected to compete at the national competition during the AAF National Conference, ADMERICA, in June.

Over the last 44 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. At the same time, 44 real-world companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand.

Deadline to submit the Intent to Participate form to AAF Nationals: January 12th
Schools must submit the form in order to compete in the NSAC. There is a 5-day grace period.

More Information:
For more information on participating as a competing school, sponsor, judge or volunteer, contact Katherine Keogh, D3 NSAC Coordinator, at 804-827-8871 or

Interested in becoming a sponsor?
The sponsorship packet can be downloaded by clicking here.

District 3 is committed to financially assisting and maintaining a high level of support to AAF College Chapters, AAF National Student Competition Teams, and advertising students in general. For more information about our efforts, click here to read about our Advertising Education Sponsor (AES) program.


Have Questions? Contact:

IMG_1637Katherine Keogh, Third District NSAC Chair
Student Affairs and Communications Manager at the VCU Brandcenter
Office: 804-827-8871
Follow D3 NSAC on Twitter


© AAF District 3