National Student Advertising Competition

Participate in the 2016 District 3 National Student Advertising Competition!

2015 Winning Team

2015 Winning Team for District 3 – University of North Carolina at Chapel Hill

Full list of results for 2015 District 3 NSAC Competition

The American Advertising Federation (AAF) announced Snapple as the 2016 sponsor of the National Student Advertising Competition (NSAC).

The National Student Advertising Competition is sponsored annually by a national advertiser who provides a product case study. Student Chapters in each district develop complete marketing campaigns for competition on the district level. Winners at the district level go on to compete for the National Awards at the AAF National Conference.

Over the last 42 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. At the same time, 42 real-world companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The 42nd sponsor of the AAF’s NSAC is Snapple.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Snapple and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing campaign for Snapple as it looks to grow household penetration. In the first round of the competition, each student team will present its campaign virtually or in person in one of the AAF’s districts. The 18 semi-finalists will then be narrowed down to the top eight teams, which will advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at Disneyland Hotel in Anaheim, California, June 4-7, 2016.
This year’s district competition will take place on April 8th at the Hilton Garden Inn, Cary-Raleigh and events will stretch across the full day leading up to an evening awards ceremony to honor the best in advertising from students in District 3.

More Information

For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or

Important Dates

  • January 15, 2016: Intent to Participate Deadline
  • March 25, 2016: Deadline to Upload Plans Book and Add Students to the Chapter
  • April 1-7, 2016: District Competitions Held
  • May 4-5, 2016: Semifinal Competitions Held
  • June 4-7, 2016: ADMERICA! and NSAC finals at Disneyland Hotel in Anaheim, CA

Participating 2016 D3 Schools

Washington & Lee University

Liberty University

Clemson University

University of North Carolina at Chapel Hill

James Madison University

Art Institute of Washington

Appalachian State University

University of South Carolina

Virginia Military Institute

University of Virginia

District 3 is committed to financially assisting and maintaining a high level of support to AAF College Chapters, AAF National Student Competition Teams, and advertising students in general. For more information about our efforts, click here to read about our Advertising Education Sponsor (AES) program.

Have Questions? Contact:

Amanda LongoAmanda Longo, Third District NSAC Chair
Training Industry, Inc.
401 Harrison Oaks Blvd., Suite 300
Cary, NC 27513
919-653-4996 – office
Follow D3 NSAC on Twitter

© AAF District 3