National Student Advertising Competition

Participate in the 2018 District 3 National Student Advertising Competition

The annual National Student Advertising Competition (NSAC) gives AAF college chapter members around the country the opportunity to solve a real-world marketing challenge given by a national sponsor (client) and and compete for a chance to present their ideas at the national level. The 2018 NSAC sponsor is OceanSpray.

Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. The competition requires its participants to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by the client and the AAF Academic Division. Each student team then “pitches” its campaign to a panel of judges at the District level. District 3 includes schools in Virginia, North Carolina and South Carolina.

Winners at the district level go on to compete at the semi-final level. Eight finalists are then selected to compete at the national competition during the AAF National Conference, ADMERICA, in June.

Over the last 44 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. At the same time, 44 real-world companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand.

Deadline to submit the Intent to Participate form to AAF Nationals: January 12th
Schools must submit the form in order to compete in the NSAC. There is a 5-day grace period.

District 3 Competition: April 20th
The competition will involve a full day of presentations with an evening awards ceremony to honor the best in advertising students from District 3.
Hilton Garden Inn, Cary-Raleigh

Semi-finals: May 2-3
The winners of the District competitions will compete in the semi-finals remotely.

Nationals: June 8-9
Eight semifinalist teams will be selected to go on to compete at the national competition, held at the AAF’s national conference, ADMERICA, in Chicago, IL.

More Information:
For more information on participating as a competing school, sponsor, judge or volunteer, contact Katherine Keogh, D3 NSAC Coordinator, at 804-827-8871 or

Interested in becoming a sponsor?
The sponsorship packet can be downloaded by clicking here.

District 3 is committed to financially assisting and maintaining a high level of support to AAF College Chapters, AAF National Student Competition Teams, and advertising students in general. For more information about our efforts, click here to read about our Advertising Education Sponsor (AES) program.


Have Questions? Contact:

IMG_1637Katherine Keogh, Third District NSAC Chair
Student Affairs and Communications Manager at the VCU Brandcenter
Office: 804-827-8871
Follow D3 NSAC on Twitter


2017 D3 NSAC Winner – Liberty University!

Congratulations to Liberty University, winner of the District 3 NSAC Competition.


© AAF District 3