There is no better way to learn about the advertising campaign process than by actually developing a campaign for a real client. The National Student Advertising Competition provides that opportunity for hundreds of students.
Every year a corporate sponsor provides a case study. Students research the product and its competitors, identify potential problem areas and devise a complete integrated marketing campaign for the client. Each student team then “pitches” its campaign to a panel of judges.
This is where you come in. Before narrowing the teams down to the 8 finalists that will compete for the national title during ADMERICA! in Boca Raton, Florida, each AAF district hosts a regional competition. AAF is currently recruiting a few judges—advertising professionals like you with significant experience in the marketing or advertising industry—to evaluate the students’ plans books and presentations during the regional competitions in April 2014.
If you are interested in judging, please complete and submit this form.