Global CEO Leo Burnett Worldwide
“Crash My Party: How to market in a world where participation is open to everyone.”
The ideas that get the most attention today share something fundamental: At their core, they are ideas intentionally built for people to engage with, to get people to not just think something, but do something. In other words, they inspire participation.
Stoddart, explores how agencies can create such participatory ideas while staying true to their clients’ brands.
**Join us for the Friday Night Dinner and Keynote only: $75
(all proceeds from Friday Dinner & Keynote go to the AES Fund)