Over the last 43 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. At the same time, 43 real-world companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The 43rd sponsor of the AAF’s NSAC is Tai Pei.
The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a real-world case study co-authored by Tai Pei and the AAF Academic Division. This year’s campaign objective will be to develop a fully integrated marketing and retail campaign to help make the Tai Pei brand and products relevant to younger Millennial consumers (spanning from college-aged thru mid-20s). The regional finalists will then be narrowed down to the top eight teams during the semi-finals, and advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at New Orleans, Louisiana June 7 – 10, 2017.
This year’s district competition will take place on April 8th at the Hilton Garden Inn, Cary-Raleigh and events will stretch across the full day leading up to an evening awards ceremony to honor the best in advertising from students in District 3.
For more information on participating as a competing school, sponsor, judge or volunteer, contact Amanda Longo, D3 NSAC Coordinator, at 919.917.4789 or firstname.lastname@example.org.