Steve Hall Named 2015 American Advertising Federation’s Distinguished Advertising Educator

WASHINGTON, D.C. — Steve Hall, Lecturer in Advertising and Director of Advertising Career Services for the Department of Advertising at the University of Illinois, was chosen as the 2015 American Advertising Federation (AAF) Distinguished Advertising Educator. For the past 23 years, Steve Hall has inspired students, inside and outside of the classroom, as a professor and as the faculty advisor for the largest chapter in the AAF collegiate network.

Awarded annually, the Distinguished Advertising Educator Award recognizes the best advertising professors in the United States. Nominees for the AAF Distinguished Advertising Educator Award must demonstrate excellence in teaching and student advisement, a record of scholarly research, publications and professional experience as well as active involvement in advertising organizations, the industry, academia and the community.

Hall’s career and passion for advertising began like that of many of his students: in a University of Illinois classroom, where he earned a BS in Business Administration and Marketing and an MS in advertising. In 1996, he published “Advertising in Contemporary Society: Perspectives Toward Understanding” through the University of Illinois Press and is an active speaker on topics related to advertising education. As Director of Career services for the university’s Charles H. Sandage’s Department of Advertising, Hall has been a consistent mentor to students and helped launch a number of successful advertising careers. By leveraging his connections in the advertising industry, Hall has consistently created opportunities and experiences for his students that go far beyond the classroom, effectively meshing the advertising theories he teaches with the reality of the marketplace. In addition to advising his school’s National Student Advertising Competition (NSAC) team, Hall is actively involved in professional organizations, including the AAF where he currently serves on the National Education Executive Committee.

Hall will be honored at the NSAC luncheon on June 12, 2015, as part of the AAF’s national conference, ADMERICA, which will take place at Caesar’s Palace in Las Vegas, Nevada. Every year the conference brings leading advertising professionals, agencies, clients, media companies and college students under one roof for education, inspiration, innovation, collaboration and celebration of the advertising industry. The conference also showcases the industry’s best work in the American Advertising Awards, and future talent with the NSAC finals and Diversity Achievement and Mosaic Awards. For more information about ADMERICA and to register for the conference, please visit www.admericaaaf.org.


About the American Advertising Federation

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit membership.aaf.org.