CHARLOTTE, NC (March 31, 2020) – District Three of the American Advertising Federation announced the American Advertising Award winners on March 30, 2020, recognizing work in the industries of advertising, marketing, public relations, photography, graphic design and related fields from agencies, businesses and individuals doing business in Virginia, North Carolina, and South Carolina as well as college students studying for those related fields.
The judges chose winners from more than 200 professional and student entries including interactive, broadcast and print entries. Of those entries, 11 Gold ADDY® Awards and 22 Silver ADDY® Awards were presented to professionals, and five Gold and nine Silver ADDY® Awards were presented to students. Entries were evaluated by a three-judge panel for their creativity, originality and strategy. Due to COVID-19, judging was held virtually by three out-of-market judges:
- Jason Yates, Freelance Creative Director / Art Director / Editor, Buffalo, NY
- Mychael Metcalf, Creative Director at GTB, Detroit, MI
- Kris Poore, Executive Vice President (EVP), Organization & Corporate Branding and Chief Creative Director at idgroup, Pensacola, FL
AAF District 3 American Advertising Awards top honors went to:
- LGA of Charlotte, NC merited Best of Show honors for “World’s First Dog Travel Agent” Social Media Campaign
- Virginia Tech Student Charlotte Cannon, merited Best of Show Student honors for “Able” App (Mobile or Web-Based)
- Three Professional Special Judges’ Awards were awarded to:
- LGA for “If Walls Could Talk” Social Media Campaign
- Nez&Pez for “Flipping the Scripture”
- DASH for “The dash bash idents” Advertising Self-Promotion
- Two Student Special Judges’ Awards were awarded to:
- Madeline Honig of The Robertson School of Media and Culture at VCU for “Tampax Packaging Campaign”
- Jacob Guess of UNC Charlotte for “The End”
LGA of Charlotte, NC merited Best of Show honors for “World’s First Dog Travel Agent” Social Media Campaign
Virginia Tech Student Charlotte Cannon, merited Best of Show Student honors for “Able” App (Mobile or Web-Based)
Following is a complete list of the District 3 American Advertising Award winners by club locality:
AAF Charlotte (Charlotte, NC)
- GOLD ADDY Award: LGA for “All Star Biscuit Makers”
- GOLD ADDY Award: LGA for “If Walls Could Talk” (Art Direction)
- GOLD ADDY Award: LGA for “World’s First Dog Travel Agent” (Social Media, Campaign)
- GOLD ADDY Award: LGA for “If Walls Could Talk” (Social Media Campaign)
- GOLD ADDY Award: Nez&Pez for “Flipping the Scripture”
- SILVER ADDY Award: MODE for “Cougar Retail Promotion”
- SILVER ADDY Award: Mythic for “Joyride Book”
- SILVER ADDY Award: MODE for “Boar’s Head Aloha Adventure”
- SILVER ADDY Award: LGA for “Flat Tire Event”
- SILVER ADDY Award: LGA for “World’s First Dog Travel Agent” (Integrated Advertising Campaign – Regional/National – Consumer)
- SILVER ADDY Award: MODE for “Redheaded Stranger Campaign”
- SILVER ADDY Award: Caravan for “Waning Moon Official Music Video”
- STUDENT GOLD ADDY Award: Jacob Guess of UNC Charlotte for “The End”
AAF Greenville (Greenville, SC)
- GOLD ADDY Award: EP+CO for “PUMA RS-X MTV Sneaker Talk”
- SILVER ADDY Award: X-Agency for “Dillard-Jones Website”
- SILVER ADDY Award: Cargo for “League of Chaos”
- SILVER ADDY Award: EP+CO for “EP+Co Launches Gun Metal Forge”
- STUDENT GOLD ADDY Award: Taylor Anderson of the University of South Carolina Upstate for “Futura Type Specimen Book”
- STUDENT SILVER ADDY Award: Abigail Marasigan of Bob Jones University for “Once A Spice A Time”
- STUDENT SILVER ADDY Award: Ashley Stone of Anderson University for “Courier Brew Subscription”
- STUDENT SILVER ADDY Award: Sunset Team of Anderson University for “Sunset Magazine”
AAF Hampton Roads (Virginia Beach, VA)
- SILVER ADDY Award: WHRO Public Media for “GreenBeats: Good Bugs”
- STUDENT GOLD ADDY Award: Madeline Honig of The Robertson School of Media and Culture at VCU for “Tampax Packaging Campaign”
- STUDENT SILVER ADDY Award: Jean-Taylor Zimonick of Old Dominion University for “The Museum at FITNY”
- STUDENT SILVER ADDY Award: Ashuntae James of The Robertson School of Media and Culture at VCU for “The North Face Integrated Campaign”
AAF of the Midlands (Columbia, SC)
- GOLD ADDY Award: Cyberwoven for “Chasing the Moon”
- GOLD ADDY Award: ABLE vfx for “Porches of Time”
- SILVER ADDY Award: Richland Library for “ACCESS Magazine, Issue 003”
- SILVER ADDY Award: South Carolina Education Lottery for “SCEL Exciting Enough TV Campaign”
- SILVER ADDY Award: ABLE vfx for “Meet Mitch”
- STUDENT SILVER ADDY Award: Savannah Cerniglia and Sophie Bello of the University of South Carolina for “Charleston Tea Plantation”
AAF Roanoke (Roanoke, VA)
- SILVER ADDY Award: NewCity for “Oklahoma State University”
- STUDENT GOLD ADDY Award: Charlotte Cannon of Virginia Tech for “Able”
- STUDENT GOLD ADDY Award: Adam Caporuscio of Virginia Tech for “Prime Cuts Record Co”
- STUDENT SILVER ADDY Award: Adam Caporuscio of Virginia Tech for “Nike Airmax 720 ISPA Campaign”
- STUDENT SILVER ADDY Award: Lauren Slough of Radford University for “Wooden Lipton”
- STUDENT SILVER ADDY Award: Austin J Nicely of Virginia Western Community College for “FEEDBACK LOOP”
Triangle AdFed (Raleigh-Durham, NC)
- GOLD ADDY Award: DASH for “The dash bash idents” (Animation, Special Effects or Motion Graphics)
- GOLD ADDY Award: DASH for “The dash bash idents” (Sound Design)
- GOLD ADDY Award: DASH for “The dash bash idents” (Advertising Industry Self-Promotion Film/Video/Sound)
- SILVER ADDY Award: Gelia for “The In The Trenches Tour From Cat”
- SILVER ADDY Award: Gelia for “The In The Trenches Tour Roadshow”
- SILVER ADDY Award: Clean Inc. for “Vidant Health – Crazy”
- SILVER ADDY Award: Myriad Media for “The Dreamer”
- SILVER ADDY Award: EBBING Branding + Design for “Bavarian Gator Brewing Logo Design”
- SILVER ADDY Award: EBBING Branding + Design for “Funky Buddha Cosmic Journey”
- SILVER ADDY Award: EBBING Branding + Design for “Green Flash Brewing Co. Series”
The American Advertising Awards is the advertising industry’s largest and most representative competition for creative excellence. The three-tier national competition is conducted annually by the American Advertising Federation, advertising’s largest industry association and the only one to represent the interests of all facets of advertising: advertisers, agencies, suppliers and media. The AAF is based in Washington, D.C. and has more than 30,000 members through nearly 165 local advertising clubs. For more information visit www.AAF.org.
AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 30,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit aafdistrict3.org.