Shelley Magee Receives Pat Martin Excellence in District Leadership Award from the American Advertising Federation

Shelley Magee, Sales Manager for ABC Columbia was awarded the Pat Martin Excellence in District Leadership Award from the American Advertising Federation on June 8 at their annual conference in Chicago.

Pat Martin was among the first women to break into the advertising industry. She continued to be a leader throughout her career: as the first woman ad director in one company, as a pioneer in the integration of advertising; promotion and sales training; and as the first woman chair of the American Advertising Federation.

The Pat Martin Excellence in District Leadership Award is given to a member of the AAF who exemplifies Pat’s work by making outstanding contributions to his or her District.

Shelley Magee has been a member and leader within AAF District 3 of The American Advertising Federation for nearly 20 years. She began as an active volunteer in AAF of the Midlands, eventually becoming President in 2008.  She then took her leadership abilities to District 3 and was elected Governor in 2012. Her great work has had a profound effect on the success of both the Club and District.

As District Governor, Shelley instituted the widely successful Quality Club Competition. This program gives District 3 Ad Clubs tools for strong leadership and templates to follow for success.  It then rewards them for outstanding accomplishments in different areas of operations.  As a result, District 3 has produced nine AAF National Clubs of the Year since the program was implemented.  As past Governor, Shelley remains active in the District and continues to educate and inspire new club board members and leaders. In addition, she helps assure the District’s financial stability by helping to raise thousands of dollars through the sponsorship programs she has developed.

Shelley was elected Chair of the AAF Council of Governors in 2016, where she could help with the success of AAF Clubs and Districts across the country.  Together with the other officers and members of the COG, she helped develop the Council’s first strategic three-year plan to help provide continuity in leadership, values and goals from year to year. Shelley’s vision ensured that the plan would be woven into the overall goals of AAF and become a valuable tool for Governors in the leadership of their own Districts. An integral part of the plan was the creation of AAF University, a series of video presentations that provide AAF Club leaders across the county with the tools they need to grow, adapt, and position their organizations for success.
“All of us across Shelley’s home district of AAF District 3 could not be more proud of her for this accomplishment,” said AAF District 3 Governor Chris Dodd. “Her inspiring leadership has provided the tools for AAF chapter clubs across the country to adapt and thrive through the challenges any entity may be facing.”
About AAF District 3

AAF District 3 is a regional market affiliate of the American Advertising Federation, the nation’s oldest national advertising trade association with more than 40,000 members. AAF District 3 represents clubs in North Carolina, South Carolina and Virginia and is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. The organization serves as the area’s unified voice for advertising and is comprised of local professionals who work in advertising, marketing and public relations. For more information, please visit