The AAF Third District National Student Advertising Competition (NSAC) was held on Friday, April 24, 2009 at The Crowne Plaza Hotel in Charlotte, NC. The national client this year was THE CENTURY COUNCIL, which is a non-profit organization funded by distillers and beer manufacturers. The case study challenged the students to create an ad campaign which targets binge drinking among young people, both on and off college campuses in an effort to raise awareness of the dangers of heavy alcohol use. This is the first year the AAF has utilized a cause-marketing challenge, and the results proved to be very interesting!
First Place – University of Virginia
Second Place Tie – University of NC and Washington & Lee
Fourth Place – University of South Carolina
UVA will continue on to the National Competition on June 4-6 in Arlington, VA. There, they will compete against 16 other district winners for the grand prize. Jack Lindgren is the advisor for The University of Virginia, which has placed first many times at the district level and has also won first, second and third place at National on several occasions. Third District AAF is very proud of all of its competing schools, and would love to see more colleges become competitors. For more information on starting a college chapter, please contact the Third District NSAC Coordinator, Gail Williams at firstname.lastname@example.org or visit the AAF website www.aaf.org and click on “Education”. A free booklet titled “Starting a College Chapter” is available from the AAF.
Participating Schools for 2009
Appalachian State University
University of North Carolina at Chapel Hill
University of South Carolina
University of Virginia
Wake Forest University
Washington and Lee University