The AAF Announces Multicultural Advertising & Media Award Honorees


HBO, AT&T and Wieden+Kennedy among those to be honored at the Mosaic Awards in Anaheim, CA.

WASHINGTON, D.C., Mar. 21, 2016—Companies and individuals who have created cutting edge content that offers a voice to multicultural communities and corporate initiatives that promote inclusion in the workplace will be recognized at the American Advertising Federation’s (AAF) 2016 Mosaic Awards. Since its inception in 2001, the Mosaic Awards have been an extension of the AAF’s commitment to diversity and inclusion, promoting and honoring content that has paved new paths and broken through barriers to diversity in advertising and media. This year will mark the debut of the Mosaic Media Image Award category.

The Mosaic Media Image Awards will recognize individuals and companies that create and promote media content that presents a broad, realistic spectrum of multicultural life that extends beyond stereotypical portrayals. Creative Artists Agency (CAA) will serve as presenting sponsor for the category this year.

“The AAF shares CAA’s commitment to supporting content that is reflective of the world in which we live and ensuring more opportunities for diverse talent to tell their stories,” said the agency’s Head of Diversity, Ryan Tarpley. “We are proud to be a part of honoring those who are united in making our business more inclusive of multicultural and female voices.”

The AAF will honor the following campaigns, industry leaders and programs at the 2016 Mosaic Awards on June 5:

Mosaic Awards

Multicultural Advertising Campaign
Campaign: “Moving Money For Better, Internationally”
Agency: Gravity Media
Client: Western Union

Campaign: “La Chingona”
Agency: Richards/Lerma
Client: Pizza Patrón

Multicultural Traditional Media Usage
Campaign: “Seeing Stars”
Agency: Sanders\Wingo
Client: AT&T

Multicultural Digital Campaign
Campaign: “American Dream Sweepstakes”
Agency: The Quirk Creative
Client: Western Union

Multicultural Talent in Advertising
Campaign: “Rose From Concrete”
Agency: Wieden+Kennedy
Client: Powerade

Multicultural Students Program
Agency/Company: AAF Roanoke
Program: Adscape: Explore the Landscape of Advertising

Workforce Inclusion
Agency: BBDO New York
Program: The BBDO Creative Residency

Student Multicultural
Advertising Campaign
Campaign: “Hear the World From Your Spot”
Student: Kelsey Collie
School: Lindenwood University
Client: Spotify

Supplier Diversity
Agency: DDB Worldwide
Program: Diversity + Creativity Partners Program


Mosaic Media Image Awards

Game Changer Award
Title: “Pepsi + Empire”
Network: Fox
Brand: Pepsi
Agencies: OMD, The Content Collective, BBDO, Wasserman, The Barbarian Group, PMK*BNC

Long-Form Media Award
Title: “East of Main Street”
Media Type: Documentary
Network: HBO

Advocacy Media Award
Title: “Black Is Human–If I Grow Up”
Media Type: YouTube & Facebook Video
Agency: Burrell

Media Champion
Lucinda Martinez
Senior Vice President
Multicultural Marketing

Lifetime Achievement in Media
Carmen J. Smith
Executive Creative Development
& Inclusive Strategies
Walt Disney Imagineering


This year’s Mosaic Awards will take place at the Disneyland Hotel & Resort on June 5 in conjunction with the AAF’s National Conference, ADMERICA. Each year, top thought leaders in the advertising and media industry convene for this program to connect with their peers and demonstrate their company’s commitment to diversity and inclusion.

“Honoring those who are working to create both campaigns and a workforce that best reflects the myriad of cultures in our country is essential to one day making it the norm,” says Brandon Rochon, Managing Chief Creative Officer at Kastner & Partners and 2016 Mosaic Awards judge.

For nearly two decades, creating an inclusive industry has been a priority of the AAF. The Mosaic Awards are a part of the AAF’s Mosaic Center, a resource and advocate for the value of diversity and inclusion within the advertising industry. To help the advertising and media industry reflect the evolving cultural makeup of the United States, the AAF has committed a substantial portion of its resources to implementing a myriad of programs that promote and advance multiculturalism within the industry.

For more information on the Mosaic Awards, please visit the AAF’s website,, or contact Kai Jones Weidie at To learn more about ADMERICA, please