Month: February, 2012

Groups Make Proposal to ICANN

AAF, many of its corporate members, local advertising federations and a
large group of other businesses and associations, have written a letter
to the Internet Corporation for Assigned Names and Numbers (ICANN)
proposing a way forward as ICANN begins to accept applications for new
top level domains (TLDs). The letter proposes a potential solution that
will allow ICANN to move ahead with the creation of new TLDs while
affording protections for brand and copyright owners.

Under the proposal:all NGOs, IGOs and commercial stakeholders concerned about protecting
their brands should be given the opportunity to have those brands
registered, without cost, on a temporary “Do Not Sell” list to be
maintained by ICANN during the first application round (any interested
party which does not want to have its brands on the Do Not Sell list and
would rather apply for a TLD would be free to do so). We will assemble a
team from the interested constituencies to work with ICANN leadership
during the first application round. If this group achieves consensus
with respect to any proposals, those proposals will be voted on by the
Board. At the end of the first application round, should the parties
continue to disagree, all parties will be free to pursue their legal and
equitable rights without prejudice.

AAF believes this reasonable proposal affords a solution that will
protect the interests of all concerned. We hope to receive a positive
response from ICANN in the very near future.

Most Clubs in the 3rd District have signed on to this letter.

Welcome AAF Southwest Virginia!

It gives me great pleasure to welcome a brand new American Advertising Federation chapter, right here in District 3.

Please welcome AAF Southwest Virginia!

Jeremy Bise is AAF SWVA’s founding president. Jeremy and Elana Todt ’s devotion to recruiting members and creating a program for more than a year has resulted in this new club now formally being registered with AAF as an affiliated chapter.

Several of AAF SWVA’s board members will join us in Charlotte for our spring business meeting and District 3 NSAC competition.

Their club will stage a March meeting around the Advertising Hall of Fame feed on March 27, and be visited by the AAF Roanoke president, AAF Virginia governor, and me on February 17.

Please bookmark, “like” them on Facebook, follow them on Twitter, and connect via LinkedIn to keep up with them. Please reach out to them and include them when you are dreaming up program ideas and cool things for your club’s members.

Congratulations and welcome to our friends at AAF Southwest Virginia!


AAF and DAA Announce AdChoices

Today, the AAF and Digital Advertising Alliance announced a major new consumer education campaign to inform the public about Your AdChoices, the industry self-regulatory program for interest based advertising. The campaign is designed to educate consumers about interest based advertising and how they can take greater control of their online privacy.

The campaign includes banner ads, a new website, and a series of educational videos.

Here’s the DAA press release. I hope that each of AAF’s local advertising clubs and districts will consider posting it on your websites.

Many AAF members are already using the AdChoices icon. I encourage all AAF members to participate in this important program. We are currently planning a webinar designed to educate smaller and local businesses on how they can participate in this important industryinitiative. We are planning the webinar for March and will let you know the specifics as soon as they are available.

As always, do not hesitate to contact me if you have any questions or comments.

Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
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